Propose New Marketing Strategy for the New Branch of Café Kopi Madi

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In 2019, Covid-19 that hit Indonesia greatly affected all segments. The decline in sales and revenue received by the company has made some businesses unable to withstand this pandemic. However, in 2022, Indonesia has begun to be free from the Covid-19 pandemic, little by little. Kopi Madi is a coffee shop that was built in 2020, when the Covid-19 pandemic was still hitting Indonesia. But Kopi Madi has survived until now because of the products offered and requests from customers that continue to increase every year. And in 2023, Madi Coffee has expanded its wings and opened its first branch in the Tebet area, South Jakarta. Seeing the increase in income derived from Kopi Madi, the owners opened branches to expand their market. However, from the sales results for the first and second months, Kopi Madi (Tebet) is very far from being successful. Therefore, this research was also conducted to find out what strategies are suitable for Kopi Madi (Tebet) in increasing its sales.

This study aims to investigate effective marketing strategies to increase sales at Kopi Madi (Tebet). In a competitive industry like coffee shops, it is important for business owners to develop and implement the right marketing strategy to attract customers and increase revenue. The analysis used is a qualitative and quantitative analysis of the internal and external data of Kopi Madi (Tebet). And the results obtained from processing the data will be formulated using the SWOT Analysis and TOWS Matrix to find a suitable strategy. And after getting the strategy to be implemented, a plan is needed to implement the strategy at Kopi Madi (Tebet).

Proposed Business Strategy for Law firm (Case Study of RP)

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This paper addresses the business issues faced by RP, a mid size law firm tiered 4 in Indonesia, including unnecessary fixed costs associated with renting a large office space, stagnation in rankings by legal 500 and IFLR, and challenges in maintaining client relationships and service quality amid growth. The author aims to conduct research on the law firm industry to analyze and understand the specific conditions of RP. The research seeks to propose effective business strategies to help RP generate more revenue, regain its original market position, and overcome the aforementioned challenges. By thoroughly analyzing RP’s current situation, this study aims to identify the necessary business solutions that will enable RP to meet client needs, enhance profitability, and gain a competitive advantage in the legal market. The findings and recommendations from this research are expected to provide valuable insights for RP and contribute to the advancement of strategic decision-making within the law firm industry.

Development of Ethnomatematics-Based E-Book Teaching Materials to Train Numeracy Skills in Geometry Materials in Elementary Schools

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This study aims to develop ethnomathematics-based E-Book teaching materials to train students’ numeracy skills and to determine student learning activities when using E-Book teaching materials. This research is a type of Research and Development (R&D) research. The development model used in this study is the ASSURE development model. This research will later develop valid, practical and effective ethnomathematics-based E-Book teaching materials as well as analyze student learning activities. Data collection instruments in this study used validation sheets, questionnaires, tests and observation sheets. The data analysis technique used is the analysis of validity, practicality, effectiveness and analysis of student learning activities. The results showed that the validity of the media and material validity of E-Book teaching materials based on ethnomathematics obtained results of 93.7% and 89.2% with the “Very Valid” criteria. The practicality of ethnomathematics-based E-Book teaching materials obtained results of 94.2% from teacher responses and 82% from student responses so that ethnomathematics-based E-Book teaching materials can be said to be “Very Practical”. Furthermore, the effectiveness of E-Book teaching materials based on ethnomathematics obtained an average N-Gain result of 42.50% with the “Medium” effectiveness criterion. Meanwhile for the results of student learning activities, the results obtained in the experimental group were greater than in the control group, namely 87% with the criteria of “Very Active”.

Relationship between Pesticide Exposure and Type 2 Diabetes Mellitus in Farmers: Systematic Review

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A metabolic disorder known as diabetes mellitus is brought on when the pancreas is unable to produce enough insulin. Diabetes mellitus has a multifactorial pathogenesis, one of which is environmental pollution caused by agricultural chemicals such as pesticides. Pollutants contained in pesticides can act as endocrine-disrupting chemicals which can disrupt the endocrine system in the body. EDC into the body through exposure to pesticides through the respiratory, skin, and digestive systems. In the next process, it enters the organs of the body, namely, the pancreas. The absorbed EDC affects beta cells in producing insulin hormones. Insulin deficiency leads to high blood sugar levels, resulting in type 2 diabetes mellitus. This study aimed to determine the relationship between pesticide exposure and the incidence of type 2 diabetes mellitus among farmers. This study was conducted using a systematic review of the research method. The keywords used in the journal search were “pesticide and diabetes mellitus and farmers”. Eight articles met our inclusion criteria. Based on the results of a literature study, the working period, spraying frequency, physical activity, amount of pesticides, and use of personal protective equipment were related to the incidence of type 2 diabetes mellitus in farmers. From the eight articles reviewed, it can be concluded that there is a relationship between exposure to pesticides and the incidence of type 2 diabetes mellitus in farmers.

 

Developing a Business Model Canvas for Online Classified Ads Platform: A Startup Case Study

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A growing culture of using the internet, aims to provide products and services that are modern and safe in the online advertising market. This study proposes a business model canvas for new startups classified online ads to gain a competitive advantage in the Indonesian market. Utilizing qualitative research, this study explores the development of an online classifieds business, with a focus on the integration of AI technology and in app payment systems. The proposed model includes product development, marketing and gathering user feedback. Likewise, the company can implement the proposed business model by developing its platform features and customer service.

Four New Techniques of Addition and Subtraction of any Two Numbers

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The addition and subtraction operations are some of the most basic mathematical arithmetic operations. The arithmetic operation in the form of addition and subtraction in integer is a basic arithmetic operation that elementary school students must master from an early stage. In fact, there are some students who have difficulty in adding up numbers with existing techniques, namely the saving technique for addition and borrowing technique for subtraction. The problem happened because students forgot that they had saved or borrowed numbers. Eventhough the technique was done correctly, the answer was still incorrect. Therefore, researchers developed several addition and subtraction techniques without saving and borrowing. There were four techniques that had been developed in this research namely multi-level, box, and stacking and table techniques. These new techniques had advantages in making students easier to solve addition and subtraction problems.

Determining Marketing Mix of CV Nutri Pro by Using Big Data Analytics

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Technological growth supports the acceleration of the health industry. Technology provides an opportunity for business actors to convey product advantages to be disseminated widely through digital media. Apart from providing benefits in the easy dissemination of information, digital media can be a sales media for the health industry. Based on data from Tokopedia (e-commerce with the most users in Indonesia), the biggest sales are dominated by health products. Large amounts of data (big data) available in e-commerce can be extracted using the Web Scraping method. Big data can be processed to gain certain insights in achieving competitive advantage. CV Nutri Pro as a medium-sized business has limited data which causes the marketing mix that has been prepared beforehand to be incomplete. This condition causes out of sync, where there are demands that cannot be fulfilled. Based on the opportunity to utilize big data, CV Nutri Pro can determine a comprehensive renewable marketing mix. Each aspect of the marketing mix (4Ps) will be processed using big data analytics. The methods used include Pivot Data, K-Means, and Multidimensional Scaling (MDS). This research provides new insights for the company to renew marketing mix.

Situation of Some Factors Affecting Case Management Activities for People with Disabilities in Da Nang

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The study was conducted on 167 case managers for people with disabilities in many wards, communes, and social work centers in Da Nang. Weakness of service providers, shortage of resources for assistance, qualifications of case managers are the factors that affect the process and performance of case management service for the disabled, especially important services for people with disabilities such as health and educational services. On the other hand, there has not been a clear mechanism for coordinating services and resources to help people with disabilities in Da Nang. Case management for people with disabilities should be put into operation by social workers at all levels by the management of Department of Labor, Invalids and Social Affairs. The Ministry of Labor, Invalids and Social Affairs needs to promulgate procedures and regulations on the responsibilities of case managers.

The Investment Strategy of Sector Rotation over Business Cycles in the Indonesia Stock Exchange to Generate Superior Return

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The investment strategy of sector rotation over business cycles is one of the investment strategies in The Indonesia Stock Exchange. The basic philosophy of the investment strategy of sector rotation is to invest assets in sectors that are expected to perform well and avoid sectors that are expected to perform otherwise. In this research, the investment strategy of sector rotation begins with the identification of the business cycle based on Indonesia’s economic growth or GDP data. The business cycle is divided into four stages referring to the movement of the GDP value, namely early contraction, late contraction, early expansion and late expansion. After the four stages of the business cycle the time period is found, the performance of stocks from each sector is calculated by the return and the amount of risk that accompanies it in the format of the average per sector, to find out which sectors have good performance at each stage of the business cycle. Sector performance is assumed to be good if the average rate of return can exceed the performance of the JCI which is used as a benchmark. After successfully identifying sectors that have good performance at each stage of the business cycle, the next step is compiling a portfolio. There are two portfolios formed, namely Portfolio A and Portfolio B. Portfolio A is composed of each sector whose performance is only if it is higher than the JCI and is selected at each stage of the business cycle. Meanwhile Portfolio B is compiled from each sector and selected at each stage of the business cycle whose performance is if and only if it is higher than the JCI and must be positive. Then the performance of the portfolio and the JCI is calculated by calculating the value of the growth rate of return by considering the risk during the period of one business cycle. The calculation results obtained are as follows: Portfolio A grew by 116.52%, Portfolio B 158.41% and JCI – 4.43%. Meanwhile, the Sharpe Ratio for Portfolio A is 2.92, Portfolio B is 4.73 and JCI is – 0.65. From these results it can be seen that the growth in the value of portfolio investment compiled from the investment strategy of sector rotation is quite larger than the growth of the JCI which is used as a benchmark, so it can be said that this strategy produces a superior return.

Sharia External Financing Alternatives for Business Expansion Study Case: PT. XYZ

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This study investigates sharia compliance external sources of financing for SME’s business expansion. The object of this study is PT. XYZ that operates in the security service business entity of outsourcing industry. In the last five years until 2022 XYZ has declined in number of clients growth. Fortunately, in 2023 XYZ received an offer to supply 500 security personnel that will increase its sales growth to 134%. This growth is a lot higher than the internal and sustainable growth rate of the company, and hence it needs external financing of IDR 5.2 Billion to support the business expansion. The data collected in this research is through primary and secondary data from a semi-structured interview, five years of financial reports and desk research method.

This study examines three alternatives of external Sharia financing namely Islamic Bank financing, Sukuk Issuance and Stock Issuance. XYZ needs to choose one alternative that makes the financial performance of the company healthy and also provides the most worthy risk-return to the equity holders. According to the financial ratios, DCF company valuation and risk-return analysis, this study finds that Sukuk is the best alternative external source of financing for XYZ because it makes the financial performance of the company healthy and also provides a desirable returns for the shareholders with lower risks. XYZ and others SMEs could use this alternative source of external financing to support business expansion. Sukuk can be issued through a funding campaign within a specified period in an authorized and credible Islamic Securities Crowdfunding (I-SCF) platforms.