Commodification Study in Socio-Economic Perspective (Study Case: Ponggok Tourism Water Village, Klaten, Central Java)

This article aims to describe commodification from the socio-economic perspective the local people in Ponggok Tourism Water Village. It employs a descriptive method to summarize data and information. Several indicators include employment opportunities, income local people, cultural life and social conflict through analysis. The results show that an expansion of employment opportunities, an increase in income and the standard of living of local people. There is a change in a person’s socioeconomic status which is indirectly a result of his involvement in the tourism sector. It cannot be denied that it has also had a negative impact. Not a few residents from outside the area migrate and there are conflicts between residents. Local people life is experiencing changes towards westernization. Ponggok Village was previously known as a village that was far from hedonistic life, but now it is different following the times. Packaging local culture has also become something of global value.