Designing the Knowledge Management Strategy to Foster Continuous Improvement and Innovation in the Transportation Company

In the contemporary business landscape, organizations and enterprises harness their knowledge as a distinctive competitive advantage to compete with competitors. The emergence of new technology-based transportation services along with the unprecedented COVID-19 pandemic has prompted Limosin Sejahtera, one of the business units of PT. Transportasi Inovatif Indonesia recognizes the importance of knowledge management as a strategic approach to leverage its knowledge assets. Through the APO Knowledge Management Assessment Tool and stakeholder interview, the research identifies several challenges that hinder the organization’s ability to leverage its knowledge assets effectively and impede innovation and continuous improvement initiatives. APO KM Assessment shows that KM maturity has already reached the Expansion level. The results then serve as a pivotal reference point, guiding the identification of precise strategies that have the potential to elevate knowledge management (KM) practices and lead the organization to foster continuous improvement and innovation culture.