Sales and Operation Analysis: A Case Study in Pt. Berkat Popok Bahagia

/in /by

The purpose of this paper is to help solve one of the current existing issues of PT. Berkat Popok Bahagia which is SKUs being out of stock. It turns out that there are several reasons for this. The first reason is the amount of the stock of each SKU in the system differs from the amount of stock in the warehouse. The second reason is the demand from the distributors is not in sync with the sales and operational planning team, making it when the distributors order products (SKU) from the factory, the product is not available because it might not be in the production process. The third reason is the forecasting method that is currently being used is less suitable. Author compared the forecasting accuracy of each forecasting method in the top 2 SKUs of baby care category from simple moving average method, simple exponential smoothing method and exponential smoothing with trend method. The results of the forecasting accuracy is based on the MAPE value in which lower value indicates better method. The forecasting accuracy measurement result when comparing the 3 methods between the 2 SKUs are respectively 24.3% and 20.24% for simple moving average, 20.28% and 16.19% for simple exponential smoothing and 18.07% and 15.65% for exponential smoothing with trend. The results indicate that exponential smoothing with trend provides the best performance among the three which therefore author recommend this method compared to the current simple moving average method.

Proposed Marketing Strategy to Increase Sales of SAMI RAOS

/in /by

Ready-to-cook food has become more popular since post-pandemic.  Remote work and government regulations to avoid crowds have shaped mealtime routines, making convenience a priority. Ready-to-cook foods are in demand because people want quick, easy meals without disrupting their work schedules.  This shift in consumer behaviour favours the ready-to-cook food industry because consumers want fast, convenient meals. Given the ready-to-cook industry’s remarkable progress and resilience in difficult pandemic circumstances, MSMEs are competing to produce products with diverse culinary options to gain an edge in the market. The ready-to-cook food industry offers international, traditional, and health-focused options.   SAMI RAOS is a MSME that sells a variety of ready-to-cook foods. The company has been recognized for preserving and promoting Indonesian and Sundanese cuisine, such as baso aci, cuankie, and mie yamin in ready-to-cook form. The objective of this study is to identify the determinants that impact and improve the sales of SAMI RAOS products. This study employed quantitative methods, including consumer analysis, with a sample size of 227 individuals. The questionnaires were distributed online and utilised the Likert scale for measurement. The author employed both internal and external analysis techniques to conduct a comprehensive descriptive analysis of the company. The research employed internal analysis techniques such as Marketing Mix, STP (Segmentation, Targeting, and Positioning), Value Chain Analysis, and VRIO Analysis. The research incorporated various external analysis techniques, including PESTEL analysis, Porter’s Five Forces analysis, competitor analysis, and customer analysis. The data obtained from these analyses will be used to generate a SWOT and TOWS analysis, which will serve as the basis for developing a business solution and implementation plan. According to the research findings, SAMI RAOS needs to make various improvements to its promotional activities and revamp certain management activities in order to strengthen its position in the market, optimize company resources and capabilities, and mitigate external risks.

Project Selection of Indonesian Local Oil and Gas Service Company Using Analytical Hierarchy Process (AHP)

/in /by

PT Duta Wisesa Servisindo or PT. DWS is a local Indonesian company that offers services in the oil and gas sector. This company was founded in 2015 when world oil prices were falling and used this momentum to invest in assets, especially in cementing units used for drilling and workover work. At the beginning of the establishment of PT. DWS believes that they can become the main local Indonesian oil and gas services company in Indonesia, because many local competitors stopped their businesses during the 2015 crisis.

In 2023, world oil prices have improved, at the end of 2023 PT. DWS received 4 job offers from SOE and private sector to work on in early 2024, namely the Jambi Project, Lampung Project, Jambi Project and Cepu Project, but due to unit limitations, this company could only choose 3 job offers to work on. Because PT. DWS does not yet have a decision-making process. In this research, the Analytical Hierarchy Process or AHP is used to provide recommendations for 3 projects that are recommended to be taken by the company.

In this AHP assessment, the criteria used as assessment parameters are marketing and sales, customers, financial feasibility, administration and project specifications, each of these criteria has several sub-criteria with a total of 13 sub-criteria. Based on the assessment, the criterion with the highest weight is financial feasibility (51.4%) and the sub-criterion with the highest weight is ability to pay (22.9%). After the assessment was carried out, based on the ranking, the 3 projects that were recommended to be taken were the Jambi project (33.4%), Cepu Project (30.7%) and Lampung Project (19%). Based on the assessment results, it can be seen that service users from the BUMN sector dominate compared to the private sector because they have the ability to pay and have high profitability compared to private companies, even though private companies are superior in terms of payment, administration and equipment requirements.

An Evaluation and Proposed Strategies for PT XYZ Tbk’s Green Bond

/in /by

Environmentally friendly projects could be funded by green bond. The most recent company that issued green bond is PT XYZ Tbk. The company has 112.2 MW gap to their hydro power plant capacity target. Moreover, the green bonds issued has higher coupon than other green bonds in Indonesia. This research aims to find the issue’s cause, the effect of green bonds issuance on company valuation, and recommendations for next green bonds issuance. Compared with benchmarks in Indonesia and some issuers abroad, PT XYZ Tbk’s has no Environmental, Social, and Governance (ESG) rating and the green bond has lower credit rating than other issuers. The value of PT XYZ Tbk increases by 2.35% after issuing green bond, calculated using Discounted Cash Flow valuation technique. For successful future green bond issuance, PT XYZ should increase its credit rating, mitigate risk related to hydro power plant condition, and get ESG rating.

Health Claims in Food Products: Buyers Attitude and Behaviour in Indonesia

/in /by

This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer responses to health-related claims on food items is crucial. The research delves into the factors influencing buyer attitudes, examining the impact of demographic variables, socio-cultural nuances, and individual attitudes towards health claims. Through a combination of qualitative and quantitative methodologies, the study aims to unveil patterns in consumer decision-making processes and discern the extent to which health claims influence purchasing behaviors in the Indonesian market. By shedding light on the intricate interplay between health claims and consumer choices, this research contributes valuable insights for both the food industry and policymakers seeking to foster healthier dietary practices in Indonesia.

The Future of Nickel Mining Industry – Study at PT VALE

/in /by

Indonesia is the world’s largest producer of nickel. With the increasing global demand for nickel, it presents an opportunity for Indonesia to enhance its revenue potential through the export of nickel ore. Concurrently, the Government of the Republic of Indonesia has implemented policies to promote the downstream processing of nickel ore, thereby creating a multiplier effect on the country’s economy. PT VALE Indonesia stands as one of the largest nickel mining companies in Indonesia. The opportunity to process nickel ore holds the potential for added value and profits for PT VALE Indonesia. However, the production and sales of nickel by the company have experienced a decline over the years. This becomes intriguing as valuing the company requires forecasting nickel prices.

This research analyzes the historical performance of PT VALE Indonesia and provides insights into potential further declines in performance, offering strategic steps as preventive measures for the company’s sustainability. Utilizing nickel price projections and pro forma methods, this research represents a form of company valuation study. Additionally, it sheds light for investors that, as of December 30, 2022, the company was undervalued by the market.

Proposed Marketing Strategy of Healthcare IVD Distributor Post Covid 19 Pandemic (Case Study of PT. Sinergy Diagnostic)

/in /by

With the passage of time and the enhancement of societal well-being, there has been an increasing demand for health services within the community. The COVID-19 pandemic has had a profound effect on worldwide health systems and has caused a substantial overhaul in the healthcare industry.  PT. Sinergy Diagnostic has been a distributor of In Vitro Diagnostics (IVD) for over 17 years and has catered to several clients. These establishments encompass medical laboratories, clinics, hospitals, and public institutions that are owned by both private and government entities effectively demonstrates the strategic implementation of Operation Cooperation (KSO). Amidst the pandemic, the company witnessed a significant surge in sales of Point of Care Testing (POCT), which can be attributed to the increased demand for quick diagnostic testing. Nevertheless, since the epidemic has concluded, the need for POCT is expected to decrease, presenting a potential threat to the company’s sales revenue, which became increasingly dependent on this category throughout the pandemic period. PT Sinergy Diagnostic must reassess its business plan and adjust to the evolving market conditions in order to maintain its company performance. For solving the problem, this study utilize a mixed research methodology, internally assesses PT Sinergy Diagnostic’s market position and operational capabilities through the application of the STP Analysis, Marketing Mix 7Ps, and the VRIO Analysis. For external, customer analysis conducted using interview method involved a total of 15 respondents and analysis of the data using descriptive statistical methods.

Proposed Business Strategy to Increase Competitiveness of Deenay

/in /by

In Indonesia’s highly competitive Muslim fashion market, Deenay, a significant player since 2017, confronts challenges such as declining sales, imitation product proliferation, and human resource issues, despite its robust capital and brand reputation. The purpose of this study is to develop and implement specific business strategies for Deenay in order to strengthen its competitiveness in the face of increasing market competition. Acknowledging the importance of capital optimization, boosting social media marketing, and resolving human resource challenges, Deenay is in a position to execute strategies that correspond with its unique market positioning and foster sustainable growth.

Fuel Efficiency Improvement Initiatives for Reducing Mining Operation Costs Using Root Cause Analysis and SWOT Method A Case Study Pt. Falcon, 2nd BLOCK, East Kutai, East Kalimantan, Indonesia

/in /by

PT. FALCON is the one of Owner coal mining company which is doing of monitoring and controlling mining activity process by Contractors from the land clearing until coal hauling to the crusher plant. The contractor already starting mining activity in the 2nd BLOCK since January 2022 until currently. Based on historically data, fuel consumption during Jun 2022 – Jun 2023 still increasing.

Fuel is the main component of the operational in the coal mining industry. Sustainability of the operational is very influenced by the fuel inventory and the fuel price. Because fuel is the main component cost in mining activity (>50% from total mining cost), increasing of the fuel price will be very influencing to operational sustainability in the future, moreover if increasing of the fuel price not accompanied by coal price.

This project aims to find the root cause of the problem using the fishbone method to further determine the right way to make an action plan from solving the root of the problem. In addition, the analysis is also carried out using SWOT analysis to identify the Strengths, Weakness, Opportunities and Threats of the company, so that appropriate recommendations can be submitted to company management so that the company can develop and survive in the future.

Evaluating Coaching Effectiveness to Improve Performance at Rumah Zakat

/in /by

Rumah Zakat is a philanthropic institution that manages, collects, and empowers zakat, infaq, and sadaqah funds. It was established in 1998 under the name Ummul Quro Social Wallet (DSUQ). Currently, to enhance employee performance and optimize organizational results, Rumah Zakat emphasizes the involvement of leaders in the team development process. In previous years, Rumah Zakat managers underwent training related to leadership skills to optimize their roles. In this context, one crucial aspect of a manager’s role is to engage in the coaching process. Effective coaching by a manager can significantly impact individual behavior change and improve organizational results. However, in reality, not all managers can properly optimize the coaching process and their role as coaches in the workplace. Several issues have arisen among participants in the employee improvement program regarding the involvement of leaders or managers in team development.

Therefore, based on the situation, there is a need for a comprehensive evaluation of the coaching process conducted by all managers at Rumah Zakat to immediately implement improvements and provide training to optimize coaching effectiveness. In this study, using quantitative methodology, primary data was gathered from Rumah Zakat employees who completed a set of questionnaires. This survey will be distributed specifically to employees at the officer level who often interact directly with their leaders at Rumah Zakat. To determine the number of samples, this paper uses Slovin’s formula with a confidence level of 95%, resulting in 213 samples with a margin of error of 5%. Furthermore, the results will be followed up with a qualitative phase using semi-structured interviews. From these results, it is indicated that the implementation of coaching effectiveness tends to be at a medium level for all components. This suggests that the coaching process has been implemented and is reasonably optimal, but the assessment is still at a medium stage, indicating the need for improvements.