Promotion Strategy of Local Artisan-Made Product

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Fashion has merged and become one of the main interests for each individual and has a personal meaning according to the personality and taste preferences of each. This holds true for fashionable shoes as well, especially for ladies. Considering how it has evolved, footwear is one of the elements of fashion that reveals the social standing of its wearers. Shoes are no longer merely a basic necessity for human existence, but they are also now inextricably linked to the demands of fashion for the ideal image.

Women’s shoes are created in a variety of styles that are characterized by model, color, and shape, whose purpose varies depending on the style they wish to exhibit, along with the evolution of fashion trends. Many women are on the lookout for new shoe improvements that are feminine but also straightforward and comfortable to wear. Privet is thus active as a company involved in fashion, specifically women’s shoes, to meet the demands of the market. The company, which has been operating legally under the name CV. Privet Dwi Sentosa since October 23 2020, are produce the product made by local artisans with a variety of feminine models, however they still seem stylish and comfortable. Each Privet product is embellished with handmade features to give it a special, one-of-a-kind touch.

Considering the large opportunity in the market potential and the ability of local craftsmen to produce high-quality products, Privet wants to try to expand sales distribution by offering products directly to consumers by exploring direct-to-consumer promotion strategies based on the customer preferences like many other big brands do to attract the maximum market potential.

Assessment of Effect of Industrial Effluent on Ground Water of Pali, Rajasthan, India

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A study was conducted to assess the present status of the ground water in Pali town. The city is known as an industrial hub especially for the textile industry. Ten sampling locations were selected at random and the ground water samples were selected from tube wells and wells in and around Pali town. For this purpose, these samples were analysed for major physical and chemical water quality parameters such as pH, electrical conductivity (EC), total dissolved solids  (TDS), Alkalinity, Total Hardness (TH), Sodium, Phosphate, Nitrate, Carbonate, Bicarbonate and Chloride. The results were compared with standards prescribed by WHO (World Health Organization).

It was found that most of the samples of the ground water quality were substandard, may be due to the industrial effluents, discharge by industrial units in the Bandi River and on open surface. The sampling sites Punayata and Mandia showed high deviation from standards prescribed by WHO. Hence the present study concluded that the ground water quality in the study area was polluted. So, it is necessary to take periodic monitoring of the ground water quality and strict rules and regulation on industrial effluent in this region for future sustainability.

Impact the Effect of Shamanism in Modern Society in South Korea

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Shamanism is an indigenous Korean faith that incorporates various beliefs and practices influenced by native Korean Buddhism and Taoism. In Korean, shamanism is called mu (무) and practitioners are called mudang (무당). The function of the mudang is usually held by women who make contact (liaison) between gods and humans. Shamans perform gut ceremonies or offerings to perform healing, bring good luck and intercede for gods by means of possession. Gut ceremonies are also held to guide the spirits of the deceased to heaven. This research aims to 1) to reveal the role of shamanism in culture in the midst of modern South Korean society, and 2) to analyze the 1970s when shamanism was going through difficult times. This research used qualitative descriptive that described and analyzed the data in the form of information. The results of this research is presentation about the cultural asset of South Korea, namely shamanism, it is should be maintained because it is very influential on Korean tourism as an ancient ritual even though it is considered not in accordance with the modernization period.

The Analysis of Imperative Speech Acts of Translation Strategy in Subtitle Serial Squid Game (Episode 1)

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Lately, broadcasts from South Korea have been in great demand in the world, including Indonesia. These shows can be in the form of videos, films, serials and dramas. A presentation displays the behavior or action conveyed through communication between the speaker (speaker) and the listener (opposite), which is referred to as a speech act. One type of speech act is imperative speech act. An imperative speech act is a form of speech in which the speaker demands action from the listener. To understand the broadcast, it through the translation results which are displayed in the form of subtitles. There are many translation strategies that can be used, not only literal strategies, to do the translation. This study aims 1) to reveal translation strategies used to translate imperative utterances in Squid Game episode 1, and 2) to analyze the types of translation strategies used to translate imperative utterances in Squid Game episode 1 dialogue series. This research used descriptive qualitative method. Speech data and translation results were collected through the Language Reactor and analyzed using Salihen Moentaha’s translation strategy theory. The results showed that there were 53 direct imperative utterances found. From the translation of the speech, 8 types of translation strategies were found, namely Literal (23 times), Free Translation (6 times), Paraphrasing (12 times), Replacement (3 times) with word class types (1 time) and replacement of part of the sentence with active operations types. -passive (2 times), Lexical replacement (12 times) with the type of concretization (2 times); Generalization (3 times); Antonym (2 times); Compensation (2 times), Addition (17 Times), Omission (8 Times), Compression (27 Times), Explication (2 Times). The most dominant translation strategy used is the Compression strategy.

Proposed Digital Marketing Strategy for Textile Companies (Case Study: PT. Aneka Tekstil Indonesia)

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PT. Aneka Tekstil Indonesia commonly called ATENDO is a company engaged in the textile sector. ATENDO has been producing textile products for the past three years or so, but until now there are still many people who do not recognize and do not believe in this company. This company faces the problem of a lack of brand awareness and a sense of trust from the public, resulting in several transactions being canceled by potential customers. In the midst of this digitalization era, people get more information and trust a company digitally through the internet. This study aims to help companies deal with problems related to promotional issues using internal and external company analysis. The results of the analysis show that the company has not carried out a marketing strategy through digital marketing. The author proposes the implementation of a new marketing strategy using new digital marketing techniques by creating a website for the company, then implementing SEO, and creating several social media for the company as a means of information and communication for testimonials from customers, some of these strategies are based on the results of internal, external, and SWOT analysis of the company.

Optimizing Risk Mitigation Analysis of Business Development Division (Case Study: Urban Transportation Division at PT Kereta Api Indonesia (Persero)

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The community can use various alternative modes of transportation, and the train is still the choice for most Indonesian people. PT Kereta Api Indonesia (Persero), the object of this research, has 2 main businesses, namely the railroad and the non-railroad businesses. A company’s business processes do not stop until the company benefits from the business it does, but in this highly complex and interconnected world, the risk is everywhere. Risk management is an important discipline for companies, institutions, and society in today’s modern business world. Risk management is carried out based on the ISO 31000:2018 framework. This research will discuss optimizing risk mitigation strategies as a tool for the business development division to provide effectiveness and how to implement these solutions in the real world. Sources in this study came from secondary data such as annual reports, audited financial reports, and project studies in the Urban Transportation Business Development Division of PT Kereta Api Indonesia (Persero), discussions, and interviews with related parties. Some of the tools used in this study are PEST to analyze external companies, McKinsey 7S Framework to analyze external companies, and the Enterprises’ Risk Management method for the risk management process. Managing risk through optimizing risk mitigation can reduce and minimize loss exposure. Based on the risk matrix score results, the company can take risk treatment, whether the risk must be mitigated or accepted. The risk level score from the risk matrix is used to make underwriter decisions in the risk acceptance process at the Business Development Division of PT Kereta Api Indonesia (Persero).

Understanding of Tax Regulations, Tax Administration and Taxpayer Morale towards Tax Planning

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This study aims to analyze the effect of understanding tax regulations, tax administration, and taxpayer morale on the tax planning of MSME actors in the Cikarang area. This study used a quantitative method using a Likert measuring device and the data used were primary data obtained from questionnaires filled out by 100 MSME’s respondent in the Cikarang area. The data analysis technique in this study was multiple regression using the SPSS version 26 application. The results of this study indicate that: Understanding of Tax Regulations and Tax Administration has a significant effect on Tax Planning. Meanwhile, Taxpayer Morale has no significant effect on Tax Planning.

The Role of Demand Forecasting Analysis (Case Study: Bio Farma for Papua Area)

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Bio Farma as the only vaccine manufacturer in Indonesia, divides its marketing area for vaccine distribution throughout Indonesia, represented by marketing representatives in 34 provinces in Indonesia. Segmentation based on geography for vaccine products is divided into five regions, one of the region is Papua. The forecast method used in Bio Farma for Papua Area is still manual. Marketers order vaccines from central Bio Farma and make forecasts if product stock is empty. If the product is empty, a buffer stock will be created. With the buffer stock system that has been implemented so far, there are often problems with excess product which causes the product to expire. From the data, the total loss due to overstock is Rp. 14,161,693 in 2022. If consumer demand falls short of expectations, it will definitely have an impact on the manufacturing of high inventory value, even leading to lost opportunities for sales. That is the fundamental issue with this research. The goal of this research is to identify the possible causes for the overstock and to identify a suitable solution for those issues.

There are five things consist of root causes the problem; (1) fully manual forecasting, (2) low sales forecast accuracy, (3) sales forecasting based on sales of the last one or two months, (4) lack of employee knowledge about sales forecasting, (5) significant gap between target and actual sales. The alternate strategy recommended is to provide a forecasting technique that is suitable for the company. Different forecasting techniques were selected to be compared in order to determine which may be used to improve forecasting accuracy. The forecasting techniques that are employed are the 3-month simple moving average, the 5-month simple moving average, the 3-month weighted moving average, the 5-month weighted moving average, and exponential smoothing. By using the MAD and MAPE measurement tools, exponential smoothing showed the most acceptable accuracy result.

Indonesian Digital Bank Stock Valuation: Case Study of Bank Jago in 2022

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In 2019, in the midst of the early stage of the digital banking industry in Indonesia Bank Arto underwent a transition and rebranded as Bank Jago, a digital bank. As a result of Bank Jago’s transition from a traditional commercial bank into a digital bank, the company’s stock reached an all-time high share price of Rp 19,000 per share in January 2022. This was the highest share price the company had ever achieved. The public’s excitement eventually subsided, however, and this resulted in a decline in the price of the company’s shares. The price per share of Bank Jago was recorded at Rp 4,200 in November of 2022, which was 77% lower than the price recorded in the beginning of 2022.

This research will analyze the financial performance of Bank Jago through the utilization of financial ratio analysis, and to determine the intrinsic value of Bank Jago through the utilization of absolute valuation using the Dividend Discount Model as well as the competitiveness and environment of the Indonesian digital banking industry using PESTEL and Porter Five Forces. From the Porter Five Forces, Indonesian digital banking industry indicates a high level of competitiveness, whilst the industry itself in Indonesia through the PESTEL analysis indicates that it will continue to grow due to the level of support from the political and government factors. According to the analysis of financial ratios, Bank Jago’s profitability has increased significantly over the past three years, as indicated by the rapid growth rate of the NIM, ROE, and ROA ratios since the time of its transformation. With a ratio of 145.86%, Bank Jago displayed a level of liquidity that was unsatisfactory. According to the projections using Dividend Discount Model, Bank Jago’s intrinsic value is currently undervalued by -23%.

Capital Structure Determinants of Public Infrastructure Companies in Indonesia

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The infrastructure utilization concept is a service that is created by certain or several infrastructures over a certain period. The service output should increase a region or nation’s productivity over time, stimulating economic growth. Under the leadership of President Joko Widodo, developing the infrastructure is one of the government’s priorities to support Indonesia’s economic development. The government invested in infrastructure USD 429.7 billion in 2020-2024, which is up 20% compared to 2015-2019. The financial characteristic of the infrastructure sector is the steady cash flow due to the revenue model, which makes it easy to predict so it can utilize to gain high-level leverage. High-level leverage also possesses a huge risk, it requires the company or project’s ability to generate revenue to pay the financing interest. Due to the risks that are possessed by the infrastructure industry, the capital structure needs to be managed carefully. This study is to analyze the capital structure’s determinants, which have a significant impact.

The population is all companies in the infrastructure sector listed on Indonesia Stock Exchange (IDX). The data that will be used is obtained from audited company reports. An unbalanced panel data regression with GLS estimators is used to examine the secondary data. The static capital structure model will be the model that is used in this study. The static capital structures are based on the trade-off theory. Determinants of capital structure based on the static model are profitability, tangibility, growth, and liquidity. Profitability, tangibility, and liquidity positively affect the leverage ratio, while growth has a negative significant effect. Profitability has the highest impact among the determinants that have a positive impact. Which means that leverage is highly affected by it.