Enhancing Car Showroom Profitability through K-Means Clustering for Customer Segmentation

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Indonesia is known to be one of Southeast Asia’s largest markets for used cars. Used car showrooms in Indonesia are numerous and varied, some focus on one car brand, some focus on the lower middle class, some focus on the upper middle class, and some provide all types of cars. One of them is PQR Showroom, Even though PQR Showroom was able to generate such a great amount of sales, the profits generated by the PQR showroom are not proportional to the amount of capital invested.

To increase the profit, we proposed the solution using descriptive analytics and prescriptive analytics using K-Means. We also carry out simulations by comparing sales in existing years with the results of the descriptive and prescriptive analytics that have been made for the expected profit.

The results show that the simulation comparison with the data we have obtained from descriptive and prescriptive analysis gives the best-expected profit compared to the initial sales results at the PQR Showroom.

It shows that the data using descriptive and K-Means is great than before. The fastest cars that have been sold is LCGC and the most wanted car is MPY Toyota Avanza and the best profit that can generate is SUV Toyota Fortuner.

The Effect of Talent Management and Knowledge Management on Employee Performance with Employee Engagement as Mediation Variable in BPJS Yogyakarta Indonesia

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This study aims to determine the effect of talent management and knowledge management mediated by employee engagement on employee performance at BPJS Ketenagakerjaan KACAB Yogyakarta. This study used a descriptive quantitative approach, the population in this study were BPJS Ketenagakerjaan KACAB Yogyakarta employees, totaling 42 permanent employees. Researchers determine the number of research samples using non-probability sampling technique. The non-probability sampling technique that the researchers used in this study was saturated or census sampling. The sample used was all employees of the Yogyakarta KACAB Employment BPJS, namely 42 employees. The data used are primary data obtained through questionnaires and interviews. The analytical method used in this study is the Structural Equation Model (SEM) with Partial Least Square (PLS) 4.0. The results of this study indicate that talent management has a positive and significant effect on employee performance, knowledge management has a positive and significant effect on employee performance, talent management has a positive and significant effect on employee performance with employee engagement as the mediating variable, knowledge management has a positive and significant effect on employee performance with employee engagement as a mediating variable.

Integrating Traditional and Digital Marketing Strategy to Improve Customer Acquisition in Medical Device Distribution Company: Case Study of PT. UMI

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Digital innovation is the most important and beneficial strategy to address the need for expansion in health systems. But the goal goes much beyond merely updating the infrastructure. From a consumer standpoint, digital innovation must aim to radically alter the health care business model including medical device business. Over the past few years, medical device businesses have received aggressive, record-breaking investment. The Medical Device company also greatly influenced by digitalization phenomenon which requires them to shift to adjust to new consumer behavior in Digital. PT. UMI is one of medical device company in Indonesia that has had an impact of this which has caused a significant decrease in sales in digital transformation era. PT. UMI as B2B business not only consider for digital but also the sales person in traditional marketing as key point to touch and interact with customers. A proposed marketing strategy with integration traditional and digital marketing is needed for this company to remain competitive in the midst of a digital transformation. The purpose of this research is to study PT. UMI’s customer journey in business conditions and then determine the right digital strategy to increase PT. UMI sales and customer acquisition. Primary data collection is done by interviewing from the company side and from the consumer side to find out customer behavior. Based on interviews with PT. UMI’s customers, several customer’s frustration points were identified in PT. UMI’s digital consumer journey: customers want to have flexibility to get information of products before purchasing, because customers need to spend a lot of time to waiting the customer service or sales person to answer the need. Exploration the products before buying it, customers want products with good quality, and customers want the convenience of knowing with the people who have experienced with the products. Through this study, the author reformulates the PT. UMI digital strategy with the 5A consumer journey framework to maximize every consumer touchpoint. The author brings the study to answer two main problems, first to build a customer journey strategy that fits the PT. UMI target market, and second to create recommendations of the best integration for traditional and digital strategy for PT. UMI to make customer journeys in medical device company more engaged and seamless. The recommendation is to create the integration traditional and digital marketing strategy, utilizing customer experience in digital platform. Then, implement Live Chat Features on websites and whatsapp as a proposed digital marketing strategy for PT. UMI.

Determinants of Inclusive Tourism in Borobudur Temple

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Inclusive tourism has gained increasing attention as a means to provide accessible and enriching experiences for diverse groups of visitors. This study aims to identify the determinants of inclusive tourism in Borobudur Temple, a renowned Buddhist heritage site in Indonesia, using a mixed-methods approach. The research integrates qualitative and quantitative methods, employing descriptive analysis, a survey with 305 respondents, validity and reliability assessments, as well as confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) conducted with SPSS and JASP tools. The qualitative phase involves in-depth interviews and focus group discussions with various stakeholders. Following the qualitative phase, a survey is conducted to quantitatively measure the identified determinants of inclusive tourism. A structured questionnaire is administered to 305 visitors to Borobudur Temple, incorporating Likert-scale items related to the identified themes. Descriptive analysis is used to summarize the responses and provide an overview of visitors’ perceptions of inclusive tourism. The validity is assessed through content validity, ensuring the questionnaire items adequately represent the construct of inclusive tourism. Reliability is evaluated using internal consistency measures, such as Cronbach’s alpha, to examine the consistency and stability of the questionnaire’s items. Confirmatory factor analysis (CFA) is conducted to test the measurement model and assess the fit between the data and the proposed theoretical framework. Additionally, exploratory factor analysis (EFA) is employed to explore the underlying factor structure of the determinants of inclusive tourism, further refining the measurement model and identifying potential new factors or dimensions Additionally, exploratory factor analysis (EFA) is employed to explore the underlying factor structure of the determinants of inclusive tourism, further refining the measurement model and identifying potential new factors or dimensions.

Accelerating the Digital Transformation in Bank XYZ

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In current fast-paced and highly competitive business climate, organizations progressively recognize the necessity of embracing digital transformation. Due to developments in technology and the unprecedented effects of the COVID-19 pandemic, the banking sector is one of the sectors that has experienced significant disruptions. Digital transformation has become increasingly crucial for banks to remain competitive, sustain business continuity, and meet shifting customer demands. However, the mere adoption of digital technologies is insufficient. In order to adapt with the digital era, it is essential to assess the effectiveness of digital transformation initiatives. As Bank XYZ started and continued to undergo their digital transformation, the company has measured its digital maturity the prior year and the result leaned toward the “Digital Master” stage. However, there could be indications that the digital transformation has not been implemented optimally. Using the Digital Mastery and the Digital Transformation Compass framework, the research emphasizes the importance of accelerating digital transformation for Bank XYZ through digital maturity and digital transformation evaluation to analyse its digital transformation progress while recognizing areas for improvement.

The result shows that the current digital maturity result display the same trend as the year prior that the company has reached the “Digital Master” stage affected by the current composition of senior executives and the availability of strategic agenda that drives the digital transformation within the company. However, when the digital transformation was analysed further, the transformation progress is still in the moderate level. It can be concluded that that while initiatives have been implemented, there are improvements need to be made with the aim of advancing Bank XYZ’s digital transformation process. This research proposes business solutions that focuses on enhancing synergies withing the organization to accelerate the digital transformation.

Green Purchasing Implementation in Procurement Process of Kitchen’s Goods in Improving Environmental Awareness at Le Meridien Bali Jimbaran

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This study focuses on efforts to minimize the usage of single use materials by prioritizing the development of green products through the implementation of green purchasing by selecting suppliers and understanding the 3R impacts of reduce, reuse, and recycle in the procurement of kitchen’s goods in improving environmental awareness at the Le Meridien Bali Jimbaran hotel. This study aims to analyse the implementation of green purchasing in the procurement process of kitchen’s goods in improving environmental awareness at Le Meridien Bali Jimbaran. The research method used is descriptive qualitative using data collection through direct observation of the process of procuring kitchen’s goods based on the implementation of green purchasing, which will have positive benefits in improving environmental awareness at Le Meridien Bali Jimbaran. Interviews were conducted with the assistant purchasing manager and purchasing agent of Le Meridien Bali Jimbaran, along with a documentation study method related to implementing green purchasing in the procurement process of kitchen’s goods in improving environmental awareness at Le Meridien Bali Jimbaran. The results of this study indicate that Le Meridien Bali Jimbaran has not optimally implementing green purchasing because there are several obstacles, such as the price of goods with environmentally friendly packaging tends to be more expensive, difficult to obtain, and the limitations of suppliers who can provide kitchen’s goods using environmentally friendly packaging. However, the purchasing section has gradually made an effort to replace items that use 100% conventional plastic with items that can be recycled.

Theoretical Investigation on Highly Efficient Quinacridone Derivatives for Green Dopant OLEDs: A DFT Simulation

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The present computational work deals with the Quinacridone green dopant theoretical organic light emitting diode molecule has been carried out with density functional theory by using Gaussian09 package. All the quantum chemical calculations have been performed with HF, B3LYP and B3PW91 functional methods. The structural parameter, bond topological analysis and the corresponding electrostatic and transport properties of the OLED molecule has been calculated. The laplacian of electron density and bond ellipticity of molecule have been studied for various optimized methods. The atomic charges of the molecule for different optimized methods has been analysed with AIM, MPA and NPA charges. The HLG of the molecule are calculated from different optimized basis sets. The HF method value is 8.49 eV. The B3LYP and B3PW91 methods energy values are 3.13 eV and 3.12 eV respectively. These values are most equal to the energy gap obtained from density of states (DOS) spectrum. Hence, the ESP shows that expend of O-atoms and the charge accumulated through Quinacridone OLED molecule. The grateful Quinacridone green dopant derivative molecule is high quantum efficiency, longer lifetime and very useful to industrial organic pigment of these molecules.

Charge Transfer and Optical Characteristics of cyclopenta-diene based Oligomers

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1,4-bis(2-(cyclopenta-1,3-dien-1-yl)ethyl)cyclopenta-1,3-diene [CCD] is one of the interesting oligomer with high charge carrier mobility and chemical stability. Based on the density functional theory (DFT), the electronic characteristics of four CCD molecules with various hetero atom substituents are investigated. The electronic of four CCD molecules with different hetero atom substituents are explored based on the density functional theory (DFT). The effects of substituents on the molecular structure, molecular orbitals, ionization energies, electron affinities, reorganization energy and crystal packing are analysed in detail to clarify the structure-property relationship of the studied molecules. The different crystal packing arrangements and intermolecular interactions of the studied molecules lead to differences in transfer integrals when introducing different substituents to the CCD molecule.

Factors Affecting Investment Decisions in the Gig Economy in the City of Bandung

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The job landscape has seen substantial changes as a result of the gig economy’s explosive rise, as more and more people prefer to freelance and self-contract. This change impacts employment dynamics and opens up new investment options. Individual investors and policymakers who want to profit from this developing industry must comprehend the elements that affect their investment decisions in the gig economy. The goal of this research study is to present a thorough examination of the variables affecting investment choices in the gig economy. 410 respondents were used in a quantitative method approach for this. The gig economy in the city of Bandung served as the study’s respondents. The extent to which investment knowledge, risk, profitability, and financial knowledge affect investment decisions is examined in this study. The research’s conclusions provide light on a number of crucial variables affecting investment choices in the gig economy. As investors seek for possibilities with the potential for a good return on their capital, investment profitability first comes into play as the component that has the most of an impact. Due to the necessity of using “cold money” when investing, financial knowledge has the second-highest level of influence.The study also discovered that in the gig economy, investment knowledge had the least influence on choices. Despite the fact that research is necessary before beginning to invest. As a result, the researchers suggest a number of ways to improve investment knowledge, including reading articles and listening to podcasts, getting advice from those with experience, and going to investment seminars. All of it is doable for money or for free.

Total Productive Maintenance Strategy to Increase Overall Equipment Effectiveness of Integrated Filling Machine N2 Vaccine Production Pt. Xyz

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 In the midst of production process to fulfilling the needs of n2 vaccine, several problems occur and cause the production process to be hampered. The high frequency of breakdowns that occurred became problems that results in longer production process and some products become rejected and cannot be absorbed as a whole to meet the production needs. Preventive maintenance that have been conducted so far are considered not optimal because there are more breakdown maintenance than preventive maintenance. History of the breakdown shows that 35% of the total number of production batches experiences failure of the machine in the production process experiences failure of the production process. The results of the study using quantitative analysis show that the OEE of the integrated Filling Machine is only 55%, far below the ideal OEE standard of 95%. A qualitative analysis also conducted to further explores the cause of the bottlenecks in the production process which involves the production and maintenance unit.

Study and analyses are conducted to find the root cause of high disturbances that results in losses and obstacle to production process. By using current reality tree, found that the main cause of the bottleneck in the production process on the high number of the breakdown in the Integrated Filling Machine is lack in maintenance activity which the preventive maintenance that conducted doesn’t have clear procedure then coupled with the maintenance team’s habit that prefer to work in breakdown maintenance than preventive maintenance.

To solve the problem three alternative solutions are prepared to be choose. The alternative solutions are Autonomous Maintenance, Planned Maintenance, and Principal’s service agreement. All of the alternative solution is selected with consideration of production needs with their respected advantages and disadvantages. Of the three alternative solutions provided, Analytical Hierarchy process will be conducted to determine which alternative is more likely to be implemented. Planned maintenance was chosen as the best solution that meet the needs of each stakeholder with the most mitigable risks and has advantages that can solve the problems that occur.