The Effect of Service Quality and 7P Marketing Mix on Repurchase Intention with Customer Satisfaction as Intervening Variable (Study at Perihal Kopi)

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This study investigates the relationship between service quality and 7P marketing mix as key factors in achieving customer satisfaction and repurchase intention. The focus is to measure the extent to which customer satisfaction can influence the desire to repurchase. Service quality and the 7P marketing mix are considered the main predictors of customer satisfaction that can be assessed directly through consumer perceptions. The study method involves analysing customer assessment of various aspects of service quality and 7P marketing mix at Perihal Kopi, Depok. This study was conducted quantitatively by distributing online questionnaires to 237 respondents around JABODETABEK with the main criteria of respondent is individual who has visited Perihal Kopi. Data analysis used are instrument validity and reliability test, hypothesis test, and path analysis using the SmartPLS 4 Structural Equation Modeling (SEM) program. The result of this study indicates all the items of each variable are valid and reliable. Based on the findings, service quality has no significant effect to customer satisfaction and repurchase intention while 7P marketing mix has a significant effect to customer satisfaction and repurchase intention. The results of this study are expected to provide a deep understanding of the Perihal Kopi’s position from the customer’s perspective, allowing the Perihal Kopi to identify the areas that need to be improved. By understanding the factors that affect customer satisfaction, Perihal Kopi can design and implement effective action plans to improve the 7P marketing mix and achieve repurchase intention goals in the future.

The Differences in Treatment Received by the Upper and Lower Classes of the 19th Century British Society Shown in Jane Austen’s Mansfield Park

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This study employs Lucien Goldmann’s Genetic Structuralism approach to dissect the treatment disparities experienced by the upper and lower echelons of society within Jane Austen’s “Mansfield Park.” Utilizing textual analysis, the research scrutinizes instances delineating differential treatment, including condescension and exclusion, towards characters belonging to distinct social strata. The findings delineate the prevalent class-based prejudices, revealing the societal dichotomy ingrained within the novel’s narrative. In examining the treatment disparities within Jane Austen’s “Mansfield Park” through Lucien Goldmann’s Genetic Structuralism approach, this study delves into the intricacies of societal divisions and class-based prejudices. Goldmann’s method allows for a nuanced exploration of the upper and lower echelons of society as depicted in the novel, revealing subtle nuances of condescension and exclusion. Through meticulous textual analysis, the research identifies instances that illuminate the societal dichotomy present in the narrative. By applying this theoretical framework, the study not only brings to light the inherent class biases but also contributes to a deeper understanding of the complex interplay between social structures and individual experiences within the world Austen crafted in “Mansfield Park.”

Analysis of the Effect of Third Party Funds, Non-Performing Loans, Loan to Deposit Ratio on Lending Before and After Covid-19 with Profitability as a Moderating Variable in Conventional Banks Listed on the Indonesian Stock Exchange for The Period 2017 – 2022

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This study aims to analyze the factors that influence lending in banking companies on the Indonesia Stock Exchange, with a focus on third-party funds, non-performing loans, and loan-to-deposit ratios. Profitability is also evaluated as a moderating variable. The research object includes 40 conventional banks of the Indonesia Stock Exchange from 2017 to 2022. The analysis method involved multiple linear regression, moderated regression analysis, and paired sample t-tests. The results show that third-party funds have a significant positive effect on lending. Non-performing loans also affect lending positively although not significantly. Loan to deposit ratio has a positive and significant effect on lending. There is a significant difference in the level of third-party funds and loan-to-deposit ratio before and after the Covid-19 pandemic. However, there is no significant difference in the level of non-performing loans. Profitability does not moderate the effect of variables on lending.

Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions

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Humorous advertising is considered the most effective marketing tool. However, on the other hand, consumers still identify the credibility of celebrities who star in advertisements. Companies need to determine which aspects of these two things are effective in increasing consumer purchasing intentions according to the type of product and target market. Apart from that, this research also measures endorsed brand credibility, transfer of brand image, attitude toward ads and e-word of mouth. This measuring tool was tested on a sample of 30 women who had seen a funny endorsement video from a famous comedian digital in Indonesia. The data was processed using IBM SPSS Statistics 26. The test results showed that the measuring instrument consisting of 7 constructs and 49 items met the validity and reliability criteria. Therefore, this particular measurement instrument was prepared for use in further research purposes.

Capital Budgeting Analysis of Broiler Farm Construction in Central Java

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Indonesia, positioned as a prominent emerging market, draws its economic strength from a diverse mix of agriculture, manufacturing, and a thriving services sector. The nation’s strategic location, coupled with abundant resources and a youthful population, forms a resilient economic foundation that has contributed to its sustained growth. One notable sector that plays a pivotal role in meeting the country’s protein needs is the poultry industry. Chicken consumption has risen to 7.41 kilograms per capita yearly, indicating a substantial 9.23% increase from 2020. Against this backdrop of economic vibrancy and shifting consumption patterns, PT.XYZ, a key player in the poultry industry, is strategically positioning itself for expansion. Recognizing the immense potential within Indonesia’s dynamic poultry sector, PT.XYZ is planning to enhance its broiler meat production capabilities through the construction of new broiler chicken farm facilities. This research endeavours to provide PT.XYZ with a comprehensive feasibility analysis for the envisioned broiler chicken farm facilities. The proposed facilities are designed to produce a significant volume, with a capacity of up to 16.8 million chickens annually, equivalent to approximately 29,3 million kilograms of chicken meat per year. The construction timeline is strategically set for two years, spanning from September 2024 to October 2026. The research findings present a compelling case for the feasibility of PT.XYZ’s ambitious broiler farm construction project. Financial indicators reveal a positive Net Present Value, an Internal Rate of Return that exceeds the Weighted Average Cost of Capital (WACC), and a Payback Period of five years, aligning with the company’s strategic plans. These results underscore the financial viability and attractiveness of the proposed expansion.

Quality Improvement for Sleeve Shirt X Using Lean Six Sigma Approach at PT X

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PT X, a key player in the garment industry, faces operational challenges, including inefficient motion in packing and product defects. Current state analysis reveals a lead time of 3,424.90 seconds, with a value-added time of 3,054.90 seconds. Direct observations attribute motion wastage during packing to suboptimal hand movements, stemming from inadequate training in motion time measurement. The future state map proposes packing process improvements through motion time measurement, reducing time from 87.27 to 86.32 seconds, with a lead time of 3,423.95. From January to December 2014, total production reached 239,359 units, with 30,702 defective products. The main defect, stitch breakage in short-sleeved shirts ‘X,’ occurred 15,386 times. Current process capability stands at 3.690 Sigma. Using the 5W+1H method, addressing the root cause of stitch breakage reduced defects to 15,316, with process capability improving to 3.952 Sigma, a 0.262 improvement. Post-improvement analysis estimates an added value in quality costs at Rp1,943,297,372. Lean Six Sigma implementation aims to minimize defects and lead times, enhancing profitability.

Simple Multi-Attribute Rating Technique for Warehouse Location Selection (Case Study: PT. PPT)

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Indonesia’s Manufacturing Industry, encompassing processing and non-oil and gas processing, grew in Q3 of 2022, contributing 17.88% and 16.10% to GDP. Transportation and storage played a significant part, with a 15.93% year-on-year growth in Q1 2023, highlighting the sector’s importance. PT. PPT is a sub-holding of one of Indonesia’s companies. The company manages to trade PP/PE significantly from more sources (import, local producer, or local trader). This research will determine and analyze the criteria for the selection of warehouse locations for PT. PPT analyzes the weight of each criterion at each location in the warehouse location selection process for PT. PPT and obtain the priority location for PT. PPT to build a new warehouse.  This research aims to guide and help the decision makers to choose and find a suitable location based on the Centre of Gravity (CoG) analysis conducted by a third-party consultant. The five locations resulting from the Centre of Gravity (CoG) as alternatives will be analysed with Kepner-Tregoe Analysis in the decision-making process, using Situation Appraisal defined in Business Issues. The author then employs a Rich Picture and Fishbone Diagram to assess the scenario or the process of select the new warehouse. The decision analysis was carried out in eight stages using the one of Multi-Criteria Decision Making (MCDM) method, which is the Simple Multi-Attribute Rating Technique (SMART). Lastly, using the preceding analysis, undertake a Potential Problem Analysis. The major criterion is the distance to the customer, which aligns with the company’s emphasis on customer satisfaction. Demand growth affects warehouse capacity, with more growth necessitating a larger facility. Distance from suppliers reduces delivery lead time, and the size of the land must accommodate demand growth and product capacity for PT. PPT.

Valuation and Financial Performance Analysis of Pt. Indika Energy

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According to a coal market update study by the International Energy Agency, coal prices have been highly volatile during the previous five years, significantly influencing Indonesian coal companies’ operations and substantially impacting income and stock values. Furthermore, the increased global attention to addressing climate change is anticipated to lead to stricter enforcement of carbon emissions laws by 2030. PT. Indika Energy is an energy company that highly relies on coal prices, accounting for 75% to 88% of its revenue. Indika has stated four strategies, two of which are Efficiency and Synergy Optimization, and Prudent management. However, the result of profitability performance is not aligned with the company strategy. This research proposes to evaluate the comprehensive financial performance, assess the intrinsic value using the DCF-FCFF approach, and estimate PT’s price-to-earnings (P/E) ratio and Market to Book (M/B) ratio. Indika Energy. This study uses several ratios, including liquidity, profitability, activity, and leverage ratio. The study revealed that the company demonstrates the worst liquidity performance and is the least profitable among its peers. However, the company has managed to maintain the most significant leverage ratio. According to the DCF valuation, the company appears to be undervalued, with an intrinsic value of IDR 3,247, while the market value is IDR 1,540. The company is also undervalued based on its relative valuation metrics. It has a price-to-earnings ratio (PER) of 1.06 and a price-to-book value (PBV) of 0.45, compared to the industry average PER of 5.15 and PBV of 5.27. Hence, the company should minimize its reliance on subcontractors by optimizing its cost structure.

Business Model Innovation to Optimize Revenue Growth in the B2C Sector of Research Service Providing Institution: Case Study at Nano Riset Indonesia

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This research explores business model innovation at Nano Riset Indonesia NRI, a leader in nanotechnology research, focusing on enhancing revenue growth in the Business-to-Consumer (B2C) sector. The thesis presents an in-depth narrative of NRI’s business model, critically examining its internal operations and external market environment. Employing a holistic methodology, it blends quantitative and qualitative analyses, utilizing frameworks like VRIO, Porter’s Five Forces, and the Business Model Canvas to evaluate NRI’s position and identify areas for innovation. Key focuses include improving consumer value propositions and strengthening customer relationships, all while maintaining cost efficiency. Central to the thesis is a strategic vision for a reimagined business model, tailored to the unique demands of the B2C market. This proposed model aims to financial improvement but also to cultivate a sustainable business growth and adaptability in the dynamic field of research services.

Improving Market Strategy in E-Commerce Platform in Jakarta (Case Study of Steggo Frozen Meat Distributor)

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In 2022, Indonesia anticipates a surge in e-commerce users, forecasted to hit 178.94 million from 158.65 million, indicating sustained growth. Projections foresee a rise to 196.47 million users by 2023, persisting for four years. STEGGO aims to leverage this trend, employing internal STP and Marketing Mix (4Ps) and external PESTEL, Competitor, and Customer Analyses. SEM-PLS will decipher insights from surveys, linking the marketing mix to customer attitude and purchase intention. Surprisingly, promotional efforts exhibit a negative correlation to customer attitude for STEGGO products. The analysis aims to guide STEGGO to target the right niche within the frozen meat distributor competition. Notably, product, price, and place significantly influence customer attitude, impacting purchase intentions by shaping customer acceptance for product re-purchase.