Proposed Marketing Strategy to Enhance Brand Awareness for Wisata Murah Indonesia

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Tourism is one of the industries most impacted by the COVID-19 pandemic. As the virus recedes, the tourism industry is experiencing a revival, resulting in increased competition. Nevertheless, numerous businesses are unable to regain their prepandemic positions. Wisata Murah Indonesia is among the companies facing this situation due to the company’s lack of brand awareness. This research aims to raise awareness and develop a new marketing strategy for Wisata Murah Indonesia in order to boost revenue. This research uses two methods of analysis, namely the qualitative method and the quantitative method to conduct internal and external analysis. The outcomes were then used as the foundation for a SWOT analysis, which was followed by a TOWS analysis and a QSPM analysis to identify possible implementation strategies. This analysis results in a new business strategy to increase revenue at Wisata Murah Indonesia is to create affordable, trend-based special tour packages and to add passport and visa-making services so that customers are attracted by the convenience of travel. Additionally, raise awareness by conducting online and offline promotions. Online promotions include collaborating with influencers and adding new marketing channels, namely TikTok and YouTube. Offline promotion is by making tour packages with special prices or discounts for offline purchases, such as at the Travel Fair. Wisata Murah Indonesia can also improve their brand reputation to increase customer loyalty and potential customers.

Implementation Analysis of e-Government Gadget Mobile Application For License (GAMPIL) with UTAUT 2 Model to Achieve SDG Target 8.2 “Technological Improvement and Innovation” For Bandung City SMEs

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The government’s current focus is on advancing the digitization of MSMEs with the “ensuring sustainability and inclusive growth” program, this is in line Sustainable Development Goals (SDGs) number 8 concerning decent work and economic growth with target 8.2. The Bandung Government (DMPPSTP) provides a convenient solution for MSME activists in the city of Bandung in applying for business licenses through the GAMPIL (Gadget Mobile Application for License) application to make it easier for MSMEs to apply for business licenses, so that the economy continues to grow. and sustainable.This study analyzes the implementation of the GAMPIL application launched by the DMPSTP as a convenient solution for MSME activists in the city of Bandung in applying for business permits.The method used in this study is to use a mix method approach. The data was collected by distributing questionnaires to 101 MSME respondents in Bandung using GAMPIL, and interviewing 5 related sources. Based on the descriptive results, the variables performance expectancy, effort expectancy and price value are included in the very high category, while the facilitating condition and socialization variables are in the bottom two places with high categories for facilitating conditions and low for socialization variables. Variables that influence behavioral intention are price value, habit and perceived security and risks. The variables that influence usage behavior are facilitating condition and behavioral intention variables. As for the moderating variable, only the experience variable moderates behavioral intention towards usage behavior.

Vermitechnology: A Sustainable Approach to Manage Organic Waste in Urban Areas

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Vermicomposting is the natural process of compost formation by converting organic wastes into organic fertiliser utilising earth worms and cow dung. It is being widely used for solid waste management. Many species of earthworms are utilised in this process such as Eisenia fetida, Eudrilus eugeniae, Eisenia andrei, Lampito rubellus and Drawida willis. They feed on the organic waste to produce vermicompost, vermiwash and more earthworms as resultant products. Composting process with this technique takes around 28-120 days and it depends upon the type of worms and organic waste used. Kirori Mal College of the University of Delhi is pioneer in adopting the vermicomposting on a large scale. It has put 15 beds in place in its nursery. This set of fifteen composting beds is able to utilise about 1.7 tons of dry leaves in a single cycle and converts them into very nutritious fertilizer. As we could run four such cycles in a year, the Kirori Mal College has the potential of consuming about seven tons of dry leaves annually and put it to a better use, which otherwise, would have been a responsibility of the Municipal Corporation of Delhi. Along with the vermicompost, the process also produces vermiwash, a concentrated liquid fertilizer, which is stored and is being utilized after dilution. The vermicomposting also leads to rapid multiplication of earthworms, which can be sold in the market and the spare ones can be utilised for the next cycle. Vermicomposting for the disposal of the dry organic waste is very cost effective and energy efficient.

The Correlation between Study Behavior and Depression among Thai and International High School Students in Bangkok

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Depression significantly impacts people’s behavior and relationships with their loved ones by negatively influencing their emotions and actions. In Bangkok, there is an increasing prevalence of depression among Thai and international high school students due to variances in study habits. Thus, we conducted cross-sectional survey research to determine the correlation between study behavior and depression in Thai high school students. An online questionnaire was employed in this study to gather information on the study habits, including time management, of Thai and international students. To determine if study habits among Thai and international students are associated with depression, we employed the standard deviation, Ttest, and Pearson Correlation Coefficient. According to the information we have obtained, we have discovered that Thai high school students are more likely than international students to experience depression, which strongly shows that their academic curriculum is significantly more strenuous and stressful (p-value of 5.58). The outcomes of this study should aid in advancements in education and mental health research by promoting therapies, educational practices, and interventions by analyzing teenage problems, academic stress, and mental health.

Financial Feasibility Study in the Construction of the “Katering Nusantara” Project in the New National Capital of Indonesia (IKN) PT. XYZ

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The development of an Indonesia new national capital requires a significant workforce, with over 260,000 construction workers needed for the phase 1 construction between 2022 and 2024. To support this massive undertaking, PT. XYZ received an opportunity to provide catering services for 4,500 employees involved in building the nation’s capital, known as Katering Nusantara. Recognizing the potential of the catering industry as a stimulant for corporate growth, PT. XYZ expanded its product line, from only focusing on inflight catering to remote industrial catering. While the inflight catering business relies on flight availability and aviation infrastructure, the industrial catering segment offers more flexibility and opportunities for growth through participating in tenders at various factories across Indonesia. As part of the study, a financial feasibility analysis will be conducted to evaluate the investment in Katering Nusantara, considering factors such as investment costs and overall feasibility. Financial feasibility study conducted in this project to allow PT.XYZ assess the potential risk and return associated with the Katering Nusantara project. The investment of Katering Nusantara will cost Rp5,275,990,000 and will be funded using debt and equity. In the research reveal that the payback period 3.82 years, with a Net Present Value (NPV) of Rp. 11,647,468,485, a profitability index 2.21, and Internal Rate of Return (IRR) of 45%, which surpasses cost of capital 14.38%. This suggests that PT.XYZ should proceed with the implementation of the Katering Nusantara project. At the same time, it is important to note that the project’s financial performance is sensitive to changes in catering sales prices, emphasizing the need for cost optimization and alternative pricing strategies to mitigate potential fluctuations.

Analysis of the Leadership Role on Employee Well-being. Study Case: HKBP District VIII DKI Jakarta

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Employee well-being is high on the corporate agenda because companies and their boards of directors connect and correlate it with success. Employees’ eligibility for perks, insurance, and medical care is frequently determined by socioeconomic considerations. This means that disadvantaged groups are frequently left behind, although they require the most assistance. HKBP or Huria Kristen Batak Protestan is one of the largest church organizations among Protestant churches in Indonesia and Southeast Asia. As one of the largest churches in this country, HKBP should be an organization that can set an example in terms of organizational governance that is characterized by being clean, transparent, visionary, has access to the public, and is based on the needs of the congregation. But the hope to be an example, an example organizationally has not been realized properly because of turmoil from internal problems that went wrong.

Currently, by looking at HKBP’s internals, it has even caused turmoil, and many inequalities and made HKBP’s management far from what we expected. There are even terms for HKBP wetland and dryland HKBP. Of course, this fact cannot be denied, even though all HKBP servants have made promises to be willing to be placed anywhere to preach the gospel. The struggle for churches that are wetlands and those who have financial resources is certainly one of the evaluation materials and a weakness of HKBP’s financial decentralization, where this does not at all reflect the life of God’s servants who should receive the assigned placement for each individual. This also shows that well-being is not evenly distributed and creates gaps among servants.

This study aims to identify leadership roles to employee well-being, such as Job Performance, Ethics or Personal Characteristics, Communication or Feedback, and Justice or Fairness. To determine what has to be addressed and developed by leaders to improve the well-being of employees in HKBP District VIII DKI Jakarta can be seen from a leadership role on employee well-being indicators, such as Positive Emotions, Engagement, Relationship or Positive Relationships, Meaning, and Achievement (PERMA). Based on this research, the priority that must be improved in Leadership is Justice or Fairness. HKBP District VIII DKI Jakarta has to level up and maintain the existing program, such as seminars about self-development in leadership and annual programs to intensify the bond between the leader and fellow church ministries.

Evaluation of Digital Banking Efficiency in Indonesian Banking Sector using Data Envelopment Analysis (DEA) Approach

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The digital banking industry in Indonesia has experienced significant growth, driven by changing customer demands, technological advancements, and regulatory support. The digitalization of Indonesian banks aims to enhance cost efficiency. This research utilizes the Data Envelopment Analysis (DEA) method to measure the cost efficiency of Indonesian commercial banks. The research includes digital banks as business units and neo-banks, comparing their cost efficiency from 2012 to 2020, with digital banks and neo-banks generally operating more efficiently than non-digital banks. The findings highlight the significant impact of digital transformation on cost efficiency in the banking industry. Stakeholders, including banks and financial authorities, can utilize these insights to plan strategies, reduce operating costs, and enhance cost efficiency. Further research can explore additional factors, such as macroeconomic influences, and categorize commercial banks based on their core capital categories.