Business Escalation Strategy Using Time Series Forecasting for Hotel X in Yogyakarta

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Yogyakarta is one of the cities attracting significant foreign and local tourist attention with its beautiful city, culture, education, and traditional cuisine which prospered the hospitality industry in the city. However, since the pandemic Covid-19 hit the global economy in 2020, Hotel X Yogyakarta was also affected. The total occupancy room per year fell ten times lower than usual during the pandemic which jeopardized the business stability. Starting from preliminary interviews and SWOT analysis, this research aims to figure out what strategy needs to be implemented in Hotel X Yogyakarta to escalate the business and stabilize the occupancy room by using a quantitative methodology from a marketing and business analytic perspective. All data provided in this research is based on the internal data and information from the hotel, systematically calculated with Time Series Forecasting Theory using ARMA and ARIMA to provide a comprehensive forecasting result for business escalation strategy that is proposed to be implemented in Hotel X Yogyakarta.

Tuning Mechanical Properties of the Composite Nanofibers by Changing the Composition of the Polymer Solution

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Composite nanofibers are suitable candidates for applications in biomedical engineering. The relationship and the balance between the structural-volumetric characteristics and the mechanical behavior of the nanofibrous composites have been proved but, in this study, we studied the pattern of such relationships between random and aligned nanofibrous composites made up of PLGA and fibrin. After evaluating the fibers’ morphology and the mats’ porosity, the relationship between these two features and the tensile strength of the mats was investigated. All mats exhibited relatively homogeneous fibers with higher fiber diameters for random fibers than the oriented ones (0.23 to 1.65 µm and 0.34 to 0.58 µm, respectively) and the diameter of the fibers decreased by fibrin percentage. The porosity proportions of the mats were in the range of 78.4% to 81.4% and random mats depicted higher porosity and interconnected pores. The mechanical features of the mats were compatible with natural tissues and the mechanical characteristics of the aligned mats were higher. In aligned mats, fibrin decreased the diameter of the fibers and the porosity proportion, limited the fiber’s thickness distribution, and increased the interconnectivity of the pores and all these factors led to lowering the tensile strength and the stiffness of the aligned mats. On the other hand, the porosity features of the random mats did not significantly change by fibrin, but fibrin lowered the diameter of the fibers and limited the fiber’s thickness distribution, and these two factors decreased the tensile strength and stiffness of the random mats.

Korean Residential Architecture of Joseon Dynasty Through The Kingdom of a Thousand Years

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The novel “The Kingdom of a Thousand Years” by Kim Kyung-uk is based on a true story from history when three Dutch sailors drifted into Joseon during the 17th century. Through the narration of Jan Jansz Weltevree – the first Westerner to set foot in Joseon, the life, society, and people of Joseon are perceived and depicted in a fresh and unfamiliar way, different from the evaluations of Koreans or Easterners. This study focuses on examining the architecture and culture of the people in Joseon to understand the diverse types of houses for each social class during the Joseon period, while also identifying similarities and differences with the architecture of houses in Vietnam.

Analysis of Space Configuration on Passenger Accessibility in the Gambir Station Design Plan

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The train is one of the leading transportation modes favored by the Indonesian people. Frequently, overcrowding occurs, disrupting passenger circulation and resulting in suboptimal use of facilities. The distance between the parking area and the platform and the ineffective station layout often lead to difficulties during scheduled intercity train arrivals and departures. The situation of overloaded stations with suboptimal passenger circulation creates a crowded and chaotic atmosphere. When the schedules of intercity train arrivals and departures are close, passengers find it challenging to access the station, from the parking area to the platform. The ineffective station layout in its respective functions affects the visibility and accessibility of passengers, leading to cross circulation. This research aims to verify and understand how visibility and accessibility in the planned spatial layout at Gambir Station can accommodate passenger circulation issues through a new spatial configuration that facilitates passenger access. It requires a layout plan that allows passengers to access different spaces, considering spatial configurations that facilitate passenger movement within the station. To achieve this goal, evaluations are conducted for both the old and new layouts by analyzing visibility and accessibility. The research uses a mixed methods approach, starting with observation and data processing through the depthmapX application, which will be analyzed. The research results show that by considering the visibility and accessibility of passenger activities through the description of depthmapX results, we can determine better and more organized passenger movement directions when engaging in activities at the station.

Proposed Marketing Mix Strategy for Indonesian Restaurant in The Netherlands (Case Study: Pasundan)

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Indonesian and Asian culture has had a profound influence on Dutch culture and society due to colonialization. Food is one area where this cultural mix has had a significant impact. Many parts of Indonesian cuisine were adopted and became popular dishes in the Netherlands until now. However, vast number of Indonesian food enthusiasts cannot considerably enhance sales of Pasundan, an Indonesian restaurant in Nijmegen, the Netherlands. Based on analysis of the root cause it was found that some elements from 7P marketing mix, namely Price, Place, Promotion, and Process were the problematic ones. This study aims to generate findings to propose new marketing mix for Pasundan. In order to propose new marketing mix external and internal analysis is performed to gain a comprehensive and in-depth understanding of company difficulties. External analysis focuses on PESTEL, competitor analysis, and online consumer analysis. Marketing Mix (7P) and Segmenting, Targeting, and Positioning (STP) are included in the internal study. The proposed strategies are put together into a new marketing mix plan that is expected to provide a solution to the existing business problem and can be implemented by Pasundan.

Proposed Marketing Strategy to Improve Mutual Fund Asset under Management (AUM) Growth of PT. Anargya Aset Management

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People frequently use the asset under management (AUM) of investment management companies as a key indicator when evaluating their investment options. Anargya AUM is not competitive enough, ranking 72 from 95 investment managers in Indonesia. Anargya feels the need to prioritise increasing their AUM in order to capture leads so it can be converted into sales. Anargya needs to evaluate their marketing strategy to increase brand awareness, in hope to increase their mutual funds AUM. The author will then examine the marketing mix (7P) and lastly SWOT/TOWS matrix was developed before coming up with a marketing communication strategy that is appropriate for the research object. Mediocre marketing strategy can hinder the company’s ability to be presence both in physical and digital. Anargya not prepared enough to communicate its brand message. This investment management company can overcome the challenges and improve their marketing strategy and social media presence, leading to enhanced brand awareness

Comprehensive and Understanding of PM2.5 among Thai High School Students

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The majority of Thai people prefer to spend their time participating in outdoor activities. However, Thailand is considered a polluted country, and Bangkok is ranked as the most polluted city in the country. Younger generations faced an issue of lacking awareness about PM2.5. As a consequence of encountering particulate fine particles, individuals may be at high risk of developing respiratory and cardiovascular diseases. In addition, none of the researchers have ever conducted a survey researching the comprehensiveness and understanding of high school students in Thailand about PM2.5. Hence, this research aims to analyze and determine understanding among Thai high school students in Thailand. The research was conducted through an online survey consisting of 21-multiple choice questions. With 133 individuals participating in the survey, the mean score was rounded up to 13.65, illustrating the comprehension level of high school students to be on an average scale. From analyzing the correlation between the two variables, the F value was 0.27. According to mean value, the most prominent fundamental reasons for having average knowledge on fine particles may be a consequence of not including the topic into school’s syllabus and low promotion in the media, such as newspapers and social media. Thus, this research aims to raise awareness, concern, and comprehension among high school students about the effects of PM2.5.

The Influence of Financial Ratios and Qardhul Hasan Financing on Financial Performance in Islamic Banks

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The financial performance of a bank reflects the level of success in managing resources to achieve its goals. One method of evaluating the financial performance of a bank is by using ROA (Return on Assets). The objective of this research is to identify the impact of Qardhul Hasan Financing and financial ratios on the financial performance of Islamic banks in Indonesia. This study is an explanatory research that utilizes secondary data, specifically annual reports published between 2014 and 2021. The research population consists of all Islamic banks in Indonesia, and a sample of 10 Islamic banks was selected using sampling techniques. Multiple linear regression analysis was used to analyze the data. The findings indicate that overall, the variables QARDH, NPF, FDR, CAR, and BOPO have an influence on ROA as an indicator of financial performance. However, individually, the variables QARDH, NPF, and CAR do not have a significant impact on ROA. On the other hand, BOPO and FDR have a significant impact on ROA.

The Effect of Digital Marketing Implementation Towards Muslim Fashion Brand Awareness and Brand Image on Covid’19 Pandemic

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Digital marketing has a positive impact on brand awareness and brand image. This can have a good effect on the economy as it can increase brand awareness and brand image of Muslim fashion brands. This good economic effect will translate into improved company performance in covid’19. This study aims to determine the influence of the company’s digital marketing on brand awareness and brand image on covid’19 in Muslim fashion brands. This study uses multiple regression on panel data from a sample of 100 respondents based in Indonesia. The variable of this research is digital marketing in Muslim fashion brands. Other variables are brand awareness and brand image to see what effect digital marketing has on these variables in covid’19. The results of the study resulted in t value > t table and sig < 0.05 from each hypothesis that everything was declared accepted because t value > t table and sig < 0.05. This study shows a significant influence of digital marketing on Muslim fashion brands on brand awareness and brand image during the covid’19 pandemic.

Semiotic Analysis of The Tik Tok Application in Android Phone

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Tik Tok has become a popular way for people to express themselves in recent years. Semiotic analysis of the tik tok application in android phone is the title of this research. The purpose of this research is to describe the semiotics analysis of tik tok application through connotative and denotative meanings. The qualitative descriptive method is used by the authors in this study. Observation is the way for gathering data. Choosing the symbol to be studied is the first step. The findings show that twenty-five different symbols in the Tik Tok application on android phone have meaning. Based on the symbols, each of them attend a different function. The conclusions is by using this application users can share videos, interact with others, explore the globe and learn English.