Proposed Farm Information Management System Design and Database Management for Recommendation Fertilizer and Financial Record Feature

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This study proposes a comprehensive Farm Information Management System (FIMS) design and database management strategy for addressing the specific requirements of Indonesian agriculture, with a particular emphasis on fertilizer recommendation and financial record management. The study employs the Software Development Life Cycle (SDLC) methodology as a framework for directing the system’s design, development, and implementation. The goal of the FIMS is to provide producers with a user-friendly interface to access accurate fertilizer recommendations based on crop-specific requirements and local soil conditions. Additionally, the system includes a robust financial record function to aid producers in effectively managing their income, expenses, and investments. The proposed SDLC-based approach assures a structured and methodical development process, including requirements analysis, system design, implementation, testing, and maintenance. Using the SDLC methodology, this study seeks to develop a scalable, secure, and interoperable FIMS that can be effectively integrated into Indonesia’s existing agricultural infrastructure. The effectiveness and usability of the proposed system will be determined through extensive testing and evaluation to ensure its suitability and functionality in actual agricultural contexts. Ultimately, the proposed Farm Information Management System, developed using the SDLC method, aims to empower Indonesian farmers with optimized fertilizer recommendations and streamlined financial record management, thereby contributing to sustainable agriculture practices, and enhanced economic incomes for the nations.

Proposed Marketing Strategy to Increase Brand Awareness and Purchase Intention of Sliced Tobacco for PT. Taru Martani 1918

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Tobacco is a leading agricultural commodity in Indonesia. So that it can improve the national economy and improve the welfare of local farmers. Cigarette consumers in Indonesia are very high because people in Indonesia have a smoking culture that has been passed down from generation to generation until today. This triggers the development of cigarette companies in the market. PT Taru Martani is a tobacco company that produces sliced tobacco and cigars. PT Taru Martani has been operating since 1918. However, brand awareness at PT Taru Martani is still low. Therefore, this study aims to obtain a strategy to increase brand awareness and purchase intention at PT Taru Martani. The external analysis used by the author is PESTLE analysis, Porter’s Five Forces analysis, customer analysis, and competitor analysis. While the internal analysis uses marketing mix analysis, VRIO analysis, and STP analysis. Then internal and external factors were analyzed using SWOT analysis, TOWS analysis, and QSPM analysis.

Based on the results of the research, it is known that the causes of problems at Taru Martani are: lack of brand awareness, the use of digital platforms that are not optimal, and product distribution that is not widely distributed. The strategies generated based on the analysis are marketing strategies based on culture and lifestyle, increasing and expanding promotional activities by utilizing social media platforms and online marketing channels to increase visibility and brand awareness, increase product information updates and communicate the advantages of Taru Martani products to consumers, expand networks distribution, focus on product and service quality, as well as discount and promotional offer strategies.

Determining the Optimal Capital Structure of Coal Company

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This study examines stock price decline and coal price uncertainty as business issues. PT Delta Dunia Makmur Tbk has high debtto-equity ratio. High dividend-equity companies pay more interest. Interest costs reduce a company’s net profits and cash available for investment or shareholder payout. This may affect shareholder income and corporate growth. To raise net income and firm value for investors and rebuild trust, PT Delta Dunia Makmur Tbk management must estimate a favorable cost of debt and equity. This study employed secondary data. This study uses 2018-2019 DOID financial statements as secondary data. The lowest WACC helps PT. Delta Dunia Makmur Tbk choose the best capital structure. Calculate capital structure debt and equity costs using the debt-toequity ratio. The Damodaran synthetic rating table calculates loan cost using the interest coverage ratio and PT. Dunia Makmur Tbk default spread value. The actual debt ratio is 83.69%, while the optimal debt ratio is 34%. According to Damodaran, the corporation is overlevered since actual optimal (83.69% > 34%). Delta Dunia is currently in the “GREY ZONE” of the Altman Z-score calculation, hence it is not at risk of bankruptcy. Therefore, the corporation can finance new projects with retained earnings or equity, pay off debt with retained earnings, reduce dividends, issue new shares, or pay off debt. From PT Delta Dunia Makmur Tbk’s financial statements, the debt ratio is 83.69%, the equity ratio is 16.69% with a cost of equity of 19.75%, the WACC generated is 11.02%, and the firm’s value is $965,639,737.72. After simulation, the optimal capital structure for PT Delta Dunia Makmur Tbk was 34% debt, 66% equity, 10.39% cost of equity, and $1,166,687,666.77. According to the Altman Z-score calculation, PT Delta Dunia Makmur Tbk is in the GREY ZONE and not at risk of bankruptcy, so the best way to change the debt ratio is gradually so the company can fund good projects or pay debt with new equity and retained earnings.

Obesity as a Problem in Children and Adolescents: Literature Review

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Obesity in children and adolescents affects health worldwide and is linked to premature death, comorbidities in the cardiometabolic and psychosocial systems, and other conditions. The problem of obesity in children and adolescents is 10% for children aged 5 to 17 years and 2-3.5% for teenagers, according to the most recent official data. The number of adolescents and children in Indonesia who suffer dietary deficiencies has risen every year. Adolescent obesity is caused by a variety of factors. The effects of childhood obesity can range from psychosocial effects to lifelong clinical changes like hypertension, hypercholesterolemia, metabolic syndrome, orthopedic disorders, obstructive sleep apnea (OSA), asthma, fatty liver disease, and increased risk for cardiovascular disease. Local, regional, and global efforts are encouraged by the World Health Organization’s (WHO) strategy on diet, physical activity, and healthier lifestyle.

Proposed Marketing Strategy to Increase Parents’ Enrollment for Inclusive School (Case Study: Alfa Centauri Primary School)

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Education is essential for all human beings with noble goals individually, namely to increase the standard and quality of life, and collectively, to contribute socially to a more prosperous society. An important role is held by formal educational institutions with a set of facilities that they have for the quality of educational services provided to all their students. Elementary schools which are the first and main level of education need to ensure that the quality of services they provide from all aspects can contribute significantly to all students. The concept of inclusiveness which is a friendly service concept for all people is a trend and a special attraction in the world of education today. Educational institutions (including inclusive primary schools) that require financial stability require good business execution to survive facing competition in the market. Alfa Centauri Primary School, which is one of the players in the industry, feels the intense competition within it. For the last six years, Alfa Centauri Primary School has not been able to meet the quota of students they receive, so it can be said that their performance is still not optimal. It is necessary to improve, evaluate and form a good marketing strategy to be able to get consumers, where the actual consumers are parents of students. This study uses qualitative and quantitative approaches in data collection and processing. The analysis boils down to two perspectives, internal analysis using marketing mix analysis, STP, and VRIO; as well as external analysis using competitor analysis, Porter’s Five Forces, PESTLE, and customer analysis. There are findings in the customer analysis that the school environment and school accessibility are two things that influence parents’ enrollment intentions in sending their children to inclusive private elementary schools. Optimizing social media, strategic collaboration, providing shuttle services, optimizing personalization-based learning, creating a comfortable learning environment, and utilizing activities outside the classroom are marketing strategies formulated in this study to increase the number of registrants from Alfa Centauri Primary School.

The Impact of Airline Responds to Service Failure towards Customers’ Satisfaction and Loyalty in the Airline Industry

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This study explores the relationship between airline responses to service failures and customer’s satisfaction and loyalty in the airline industry. Using a framework that includes various airline response categories derived from a service blueprint such as overbooking, flight delays, cancellations, lost or damaged luggage, in-flight service issues, customer service failures, and security issues, this study investigates the relationship between these factors and customer satisfaction, as well as the resulting impact on customer loyalty. A qualitative approach has been used alongside by using non-probability sampling that will be use in this study includes snowball sampling and convenience sampling. Upon collected data through survey, the result is then being regressed linearly in SPSS. The analysis of data reveals that effective and timely handling of service failures, as well as considerate handling of complaints, play a significant role in determining customer satisfaction. In addition, customer satisfaction influences customer loyalty positively, highlighting the significance of service recovery in nurturing long-term customer relationships. The findings emphasize the need for airlines to prioritize efficient service recovery processes, such as transparent communication and adequate compensation for service failures. Future research recommendations include investigating the role of technology in service recovery efforts and other service failure scenarios. This study contributes to the existing body of knowledge on service recovery in the airline industry and offers insights for marketing strategies to increase customer satisfaction and loyalty.

Green Human and Operational Capital on Operational Efficiency: The Role of Green Intellectual Capital

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This study investigates the relationship between green human capital, green operational capital, green intellectual capital, and organisational operational efficiency. It also investigates the function of green intellectual capital in moderating these interactions. Green human capital relates to individuals’ environmental knowledge and abilities, whereas green operational capital refers to the physical resources and technologies that support sustainable operations. Green intellectual capital refers to an organisation’s collective environmental knowledge, innovative thinking, and capacities. The study emphasises the interdependence of these variables and their impact on operational efficiency. Green intellectual capital, it is discovered, mediates the linkages between green human capital and operational efficiency, as well as green operational capital and operational efficiency. The findings highlight the necessity of cultivating a sustainable culture and investing in developing green resources and competencies to improve operational efficiency. This study adds to the body of knowledge on green management and offers useful insights for organisations seeking to establish sustainable operational practices and competitive advantages.

Process Business And External Environment In Mattering Service Quality: The Moderator of Knowledge Management

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This quantitative study investigates the connections between knowledge management, business processes, and service quality. The study examines how corporate procedures directly affect service quality and how the outside environment affects it. It also looks into how knowledge management affects business processes and customer service quality. A sample of the medical industry in Tangerang City, Indonesia, received surveys, and 12 complete replies were examined. The results show that while the external environment significantly affects service quality, business practices do not directly influence it. The relationship between business processes and service quality is moderated by knowledge management, underscoring the significance of efficiently utilising organisational knowledge resources. These results point to the necessity of a comprehensive service quality improvement strategy that considers outside variables and employs efficient knowledge management techniques. Future research should overcome drawbacks like sample biases and explore these correlations using a variety of approaches and larger samples.

Analysis of Quality and Implementation of Sharia Financial Services Based on Financial Technology in Indonesia

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Technology development is increasing, marked by the increasing internet use in society. In addition, with technological advances, now many people shop for their needs through marketplaces. This study aims to describe the implementation of Fintech in Indonesia as a process of facing the digital era and quickly capturing opportunities in developing product market share. The type of research that researchers use is field research with qualitative descriptive methods. This research shows that technology services can make it easier for customers to carry out various transactions. It is proven by the number of users of the data sharia service feature who activate the service. From several acknowledgments of customers who use the data Sharia peer-to-peer lending feature, they feel accommodating with it without the sin of usury—the implementation of Sharia financial services carried out by corporate follows Islamic principles and achieves to make it easier for customers.

Proposed Marketing Strategy Based on Customer Value Using CLV Model (Case Study of Natione Tech)

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This research focuses on customer engagement strategies for technology companies to become industry leaders. It emphasizes the importance of leveraging profitable customers through Customer Lifetime Value (CLV) analysis, segmentation and targeted marketing. By analyzing real data from Natione Tech, the study identified three key factors: current value, potential value, and customer loyalty. Based on this analysis, 57 customers are categorized into high, medium, and low-profit segments, each requiring tailored marketing approaches. The strategies include personalized communication, cross-selling, exceptional customer service for high-profit customers; flexibility, trust-building, and direct assistance for medium-profit customers; and competitive pricing, loyalty programs, and targeted campaigns for low-profit customers. These strategies empower companies to excel in the customer engagement platform market and strengthen their position as technology leaders.