Individual Determinant Factors of Patients with Hypertension and the Utilization of Chronic Disease Management Program (Prolanis) Services in First-Level Healthcare Facilities in Pesawaran District, Lampung, Indonesia

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Hypertension is estimated to affect 1.28 billion adults aged 30-79 years worldwide. One of the efforts to treat hypertension at first-level healthcare facilities (FKTP) by BPJS Health is the chronic disease management program (Prolanis). Many factors influence the utilization of first-level health services. This study aimed to analyze the relationship between individual determinant factors and the use of Prolanis services at FKTP Pesawaran Regency, Lampung, Indonesia. This cross-sectional study was conducted on 330 patients with hypertension in four FKTPs, with the most participants holding Prolanis activities in the Pesawaran district, Lampung province, Indonesia, from February to April 2023. The chi-square test and logistic regression were used for data analysis. The results showed that there was a relationship between attitude (p-value<0.001), knowledge (p-value<0.001), access (p-value=0.010), level of hypertension (p-value<0.001), and utilization of Prolanis services at FKTP Pesawaran Regency. This study concludes that the individual determinants of hypertension sufferers have a significant relationship with the utilization of Prolanis in the FKTP of Pesawaran Regency, Lampung, Indonesia. It is recommended that patients with hypertension can make better use of Prolanis to maintain their health and prevent further complications.

Post Facilitation Stretch over Trapezius and Suboccipital Region Along with Cervical Mobilization in Patient with Chronic Neck Pain: A Case Report

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Stretching seeks to increase performance by promoting flexibility. In addition to muscle strength and endurance training, flexibility training is a crucial part of physical conditioning programs. A joints or group of joints’ potential range of motion can be used to describe flexibility. Post-facilitation stretching techniques are important to increase muscle flexibility and may be the technique of choice in therapeutic practice. It uses a mechanical stimulus in order to trigger several neurophysiological responses, which may include hypoalgesia sympathetic responses, neuromuscular adaptations, kinesthetic sensibility improvements and changes in biomarkers levels. A 28-year male patient came to OPD with pain in suboccipital region and right-side upper neck since last 6 days. He was having history of heavy weight lifting in gym and due to repeated weight lifting patient is having severe pain. On observation patient right shoulder is elevated due to hyperactive right upper trapezius muscle. Tenderness is present over suboccipital region and over right upper trapezius. On examination left cervical side flexion Range of motion is restricted and having spasm of upper trapezius and suboccipital muscles. Physiotherapy treatment was given for 6 days. This case report shows the application of post facilitation stretching over upper right-side trapezius and suboccipital muscle along with cervical spine mobilization to have a greater improvement.

The Relationship between Intensity of Gadget Use with Depression, Anxiety, and Stress among Students in Metro, Lampung, Indonesia

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The number of gadget users (smartphones) globally is increasing yearly. Gadgets are also used as learning media and entertainment for students, so the possibility of negative impacts from using gadgets cannot be avoided. This study aims to analyze the relationship between the intensity of gadget use and depression, anxiety, and stress in students. This cross-sectional study was conducted on 461 students recruited using a multistage random sampling technique, from six public high schools (SMAN) in Metro, Lampung, Indonesia, from February to May 2023. The instruments used were the gadget usage intensity questionnaire and the Depression Anxiety Stress Scale (DASS)—analysis with a Chi-Square correlation test. The results of the study show that there is a significant relationship between the intensity of gadget use and depression (ρ-value < 0.001), anxiety (ρ-value < 0.001), and stress (ρ-value < 0.001). This study concludes that the intensity of using gadgets is related to depression, anxiety and stress in high school students in Metro City, Lampung, Indonesia. It is recommended that schools carry out outreach and education to students to be wiser in using gadgets and to follow up on respondents who experience health problems with depression, anxiety, and stress by coordinating with parents so that they can receive further treatment at health care facilities.

Analysis of Financial Indicator Literacy Determinants on The Performance of Bandung City SMEs

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Bandung is a city in Indonesia that is active in promoting innovation, business creation, and mentoring small businesses. One of the efforts is to provide mentors to develop MSME businesses. In addition, Bandung City also holds various business coaching programs for MSME actors. Thus, MSMEs in Bandung City can develop their business better. There are many problems faced by MSMEs, but one of the problems they often convey is related to how to manage business finances. Many of them do not understand how to manage their business finances because their financial literacy is still low. This is in accordance with the results of the 2022 National Financial Literacy and Inclusion (SNLIK) survey conducted by the Financial Services Authority (OJK), the financial literacy index of MSME players in Indonesia in 2022 is 38.32 percent. After analyzing the data collected by distributing questionnaires to see financial literacy, especially MSME actors registered in the city of Bandung, it was found that the most influential financial literacy to improve MSME performance was financial knowledge. This knowledge is necessary to assist a person in making the right financial decisions and managing personal or business finances well.

With the increase in financial knowledge and after an analysis related to how the influence of financial literacy on MSME performance, partial results between financial knowledge, financial behavior and financial attitudes to MSME performance have a positive and significant effect as evidenced by multiple linear equations Y=3.276+0.355X1+0.272X2+ 0.294X3  with a significance level of <0.05. As well as for the results of the coefficient of determination test for literacy, the effect of financial literacy on financial performance was 78.3% and the rest was influenced by other variables.

Factors Affecting Individual Customers’ Decision to Savings Deposit at Vietinbank, Ba Ria Vung Tau

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The aim of the paper is to study the factors affecting the decision to savings deposit of individual customers at Vietinbank, Ba Ria – Vung Tau (BR-VT). Based on the basic previous theories and studies, the research model of the paper is developed with six influencing factors including employee image, bank brand, interest rate policy, transaction time, client policy and safety. The study used qualitative research combined with quantitative research methods. The survey sample are 239 individual customers who are currently saving at Vietinbank BR-VT. Quantitative research results show that 6/6 factors affecting ranked from the strongest to the lowest: bank brand, safety, employee image, customer policy, interest rate policy and finally transaction time. The paper has provided some managerial implications to promote customers to save money at Vietinbank in general and Vietinbank at BR-VT in particular.

Potencial of Ursolic Acid Derivatives as Anti Breast Cancer

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Breast cancer is one of the biggest contributors to death in the world. Several treatment methods such as chemotherapy, hormonal therapy, radiation therapy, and surgery have shown side effects and resistance to breast cancer. Bioactive compounds are now an alternative in the development of drugs for breast cancer. Pearl grass is one of the plants reported to contain bioactive compounds that have inhibitory activity against breast cancer cells, namely ursolic acid. Most reports describe modifications of groups on its structure increasing the potential of ursolic acid as a breast cancer drug. This study aims to develop breast cancer drugs with raw materials of ursolic acid derivative compounds that are modified on the active side with groups that play an important role as anticancer using the Quantitative Structure and Activity Relationship (QSAR) method and molecular docking. The QSAR descriptors used are hydrophobic, steric, and electronic. The characters of each descriptor were computed using the SwissADME, Molinspiration, and NWChem programs with the DFT method, B3LYP function, and 6-31G* basis set. Molecular docking was performed using the AutoDock Tools 1.5.6 program and visualized using the Biovia Studio Visualizer program. The results showed that the regression coefficient (R2) of the QSAR model had a high correlation of 0.985 with the compound (1S,2R,4aS,6aR,6bR,10S,12aR,12bR,14bS)-10-amino-1,2,6a,6b,9,9, 12a-heptamethyl-14-oxoicosahydropicene-4a(2H)-carboxylic acid became the best compound validated by the results of molecular docking which has a binding energy of -7.92 kcal/mol and an inhibition constant of 1.42 nM so that it can inhibit MCF-7 cells in breast cancer.

Proposed Integrated Marketing Communications Strategy to Increase Brand Awareness and Sales of Women Apparel: Hijab Sabine

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The objective of this research is to formulate a novel marketing approach for a brand named Hijab Sabine. During the Covid-19 pandemic, the creative sub-industry, specifically the fashion sub-industry, experienced significant adverse effects. The Hijab Sabine brand is among those striving to recover and improve in the aftermath of the adverse effects of the Covid-19 pandemic. Over time, numerous new apparel businesses have emerged with product lines similar to that of Hijab Sabine. Although Hijab Sabine remains unchanged, new arrivals have shown greater progress. The primary factor responsible for this phenomenon is an inadequately developed marketing channel that has failed to adjust to the altered circumstances brought about by the COVID-19 pandemic.This study examines the issue at hand by conducting a comprehensive analysis of the brand’s sales results through the use of external and internal analyses. The external analysis includes PESTEL, Porter’s Five Forces, customer analysis, and competitor analysis, while the internal analysis involves an examination of the current STP, 4P marketing mix, VRIO, and BMC. The data for this study was obtained from in-depth interviews and observations. To summarize, the present study provides insights into the business strategy of Hijab Sabine and proposes recommendations for enhancing its marketing efforts and achieving success in the fiercely competitive market.

Proposed Marketing Strategies of Indihome TV to Increase Brand Awareness and Subscribers

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Over-the-top (OTT) platforms have experienced phenomenal global growth in recent years. Indonesians are increasingly turning to OTT for their favorite shows. Nearly one in three Indonesians now stream OTT. Indihome TV, is a Video Over The Top (OTT) application service that allows users to experience IndiHome TV on various devices. PT. Telkom’s development of its own OTT platform, such as Indihome TV, is crucial for maintaining a competitive edge in the telecommunications industry. However, despite the availability of IndiHome TV on the application, only a limited number of users are aware of its existence. There are only a few active users of the IndiHome TV app.The low number of subscribers of Indihome TV presents a significant challenge. To address this issue, it is crucial for the company to enhance brand awareness and develop strategies tailored to their target consumers. The objectives of this research are to increase brand awareness of Indihome TV, identify significant product attributes influencing customer purchase intention, and design effective marketing strategies to promote the Indihome TV premium package. A quantitative methodology is employed, involving customer analysis and hypothesis testing. Questionnaires are distributed to potential target market respondents who have previous experience with OTT platforms. The collected data is processed using SMART PLS. The research findings reveal that Social Media Marketing and E-WOM have a positive impact on Brand Awareness. Additionally, significant product attributes influencing customer purchase intention include content variety, available payment options, and compatibility. Both Brand Awareness and Product Attributes positively influence Purchase Intention. Based on these findings, several recommendations are made. These include collaborating with local film production companies to enhance content offerings, partnering with Telkomsel to create bundled packages, implementing a point-based system to encourage user reviews, and delivering a seamless user experience across platforms and devices. These strategies are derived from internal and external analysis, as well as the SWOTTOWS analysis and QSPM Matrix.

Proposed Omnichannel Strategy to Increase Sales Revenue in a Fashion Retail Company (Case: La Omvi)

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In recent years, the creative industry sub-sector of the fashion sector in Indonesia has become a profitable industry. The development of the fashion industry in Indonesia has contributed significantly, and the creative industry sub-sector group has become a leading sub-sector group. La Omvi, a fashion retail store brand established in December 2020, has experienced stagnation in sales. Due to its small population and predominately immigrant demographic, the Cikarang market has a limited range of products. This research aims to propose an effective omnichannel approach tailored to the specific needs and market conditions of La Omvi, with a focus on increasing sales revenue and enhancing the customer experience. The research employs qualitative methods, including in-depth interviews and observational analysis, to gather insights into customer experiences and expectations. Based on these findings, recommendations are provided to enhance the omnichannel strategy and drive sales growth for La Omvi. This research contributes to the understanding of effective omnichannel strategies in the fashion retail industry and provides practical insights for fashion retailers aiming to optimize their sales revenue through an omnichannel approach.

Business Growth Strategy of Personal Care Brand using VMOSA and Three Horizon Model (A Case of Evening)

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Evening, a mindful living personal care brand, seeks to overcome challenges in product innovation following the success of their Aromatherapy Eye Pillow. Despite having a loyal customer base, recent introductions like Scented Candles and Soap Bar have failed to gain significant traction. To address concerns about the product life cycle and ensure sustained growth and profitability, Evening conducted research using various analytical tools including RBV, Value Chain, PESTLE, and Porter 5 Forces. The findings were analyzed through the VMOSA framework to develop a vision and mission statement, and the Three Horizon Model was utilized to align objectives, strategy, and action plans. This integration allows Evening to balance current operations with future growth, fostering innovation, resource optimization, and alignment with long-term objectives. Analysis of Evening’s current state indicates the need to explore new business opportunities as the current model becomes less effective. To attract customers seeking research-backed offerings and overcome competition in the oversaturated skincare industry, Evening must venture beyond small-batch products. The key areas for innovation identified are: 1) creating products and experiences catering to shared wellness activities and embracing slow beauty and slow living, 2) incorporating multisensory integration to enhance consumer well-being outcomes, and 3) embracing personalization and technology by leveraging AI-driven solutions. To implement this growth strategy, Evening should consider recruiting a business partner, collaborating with a marketing agency, and creating a portfolio of new business ideas.