Analyzing the Influence of Korean Celebrities as Brand Ambassadors toward Customer Loyalty in Indonesia

/in /by

K-Wave, also known as Hallyu, has taken over Indonesia, particularly among millennials. It is getting more challenging to find luxury brands that do not hire K-pop stars or Korean celebrities as their global ambassadors. Due to their promising engagement, several brands in Indonesia are currently courting Korean celebrities to become brand ambassadors. It is important to note that customers may be aware that the artist may not use products from all of the brands. Consequently, brands in Indonesia continue to employ Korean celebrities as brand ambassadors. Developing strong brand loyalty is one strategy to achieve success in a market that is saturated with competitors and where the costs of switching from one seller to another are very low. To cultivate consumer loyalty, brands should give opportunities for consumers to engage in activities they enjoy. Young Indonesians were attracted to K-pop because it gave them a sense of escape and community. Whether through personality congruence between the company and the celebrity or through fan engagement, leveraging Korean celebrities to create customer loyalty for brands in Indonesia. This research mostly employs quantitative methods to collect data. A questionnaire-based online survey will serve as the research tool. Respondents were offered a series of questions requiring multiple-choice, likert-scale, and short-answer responses. The survey was made accessible to respondents via multiple online platforms. Due to the widespread circulation of survey links via the internet, a screening question was necessary to validate that respondents are qualified to finish the survey. The screening questions determined whether or not respondents had purchased products or services from the brand whose brand ambassadors are Korean celebrities. In order for their future survey response to be valid, the requirement must be met. According to the data analysis results, personality congruence and fan engagement have a significant impact on strengthening customer brand loyalty through brand attachment and brand love. The majority of respondents believe that Korean celebrities are attractive and that purchasing their endorsed products is a sort of support for them. The results of this study also indicated that the type of items purchased had no effect on consumer loyalty. Therefore, brands in Indonesia are not required to develop a marketing strategy that is especially targeted to their products. Implementing brand matching and gamification techniques, as well as developing an exclusive ecosystem for their products, are a few things Indonesian companies should do if they want to maximize the impact of Korean celebrities as brand ambassadors.

Developing Persona for Used Car Buyers in Indonesia

/in /by

Indonesia used car market is predicted to register a CAGR of about 5.74% in 2027. As there is an increase in the number of Indonesian used car players in the future, in order to remain competitive in the market, developing a buyer persona is one of the most essential solutions. Currently, in Indonesia, persona development in the automotive industry is very limited, due to limited research and digital players in the market. There are approximately 50k auto dealers in Indonesia. However, some of them, mostly SMEs auto dealers, still have limited resources, especially to do some research about market conditions. Therefore, this research could be a reference for automotive businesses to understand customers’ motivations. The data collection used in this study is by using quantitative and qualitative methods. Quantitative methods will be used for buyer persona development by using an online survey questionnaire. There are three variables that will be used in developing buyer persona for used car buyers, such as biographic information, users buying triggers, and consumer behaviors. Cluster analysis will be used to analyze the result of the survey questionnaire in developing the persona. After the persona is developed, then a qualitative method will be used to map the customer journey on the certain personas by using an in-depth interview.

Implementing Growth Hacking Taxonomy to Increase Customer Growth in Small Business: Bloca Brand

/in /by

Indonesia is one of the Southeast Asian nations with the greatest economic activity. Micro, small, and medium enterprises (MSMEs) are one of the sectors that support the economy in Indonesia. Local fashion brands are gaining popularity in current conditions. The fashion sector has grown over the past year, every year the new brand has come which makes the competition stronger than before. This phenomenon occurred due to the fact that fashion is not only for primer needs, but it also reflects social and economic status, which is commonly related with popularity. Growth hacking can be characterized as the concept of online marketing. Using techniques of viral content distribution in social media, growth hacking operations aim to attract the greatest number of customers at the lowest possible cost. The second, equally vital objective is to retain customers by influencing their fantastic experiences through continuous product improvement and development. This research aims to find the best marketing strategies using growth hacking taxonomy to increase customers and the implementation plan of proposed strategies. The Author utilizes descriptive statistics and content analysis to analyze the collected data from questionnaires. The research found that the customer expectation is at a very high rate but the growth of the customer is unstable, even though the brand had collaboration with several influencers and other brands. Author indicates that the only online platform that the brand uses is Instagram with the story feature, meanwhile the duration of the feature only lasted for 24 hours. The Author proposed marketing strategies based on the customer lifecycle stage on growth hacking. Acquisition: Leverage other people’s audience, Activation: Learn flow on boarding, Revenue: Depiction of scarcity, Retention: Increase value, Referral: Automated sharing.

Business Strategy to Increase Sales Performance: Case Study of a Mineral Water Product in Indonesia

/in /by

Currently, people in Indonesia are starting to become aware of consuming proper drinking water so the demand for proper drinking water increases every year. This is an opportunity for Club mineral water to meet market demand. Club’s drinking water brand has started to gain public attention, as shown by the Club’s brand being included in the category of five bottled drinking water based on consumer choice according to Indonesia’s Top Brand data. Even so, the Club has the lowest market share percentage when compared to its four competitors. Furthermore, looking at the internal sales performance of the Indofood CBP’s group, sales of the beverage division were smaller than other divisions. This shows that the Club needs to analyze its strategy to improve its sales performance so the company can become a leader in its market. This study further analyzes how the company runs its business from an external and internal perspective. This study uses external analysis such as PESTEL analysis, Porter’s five forces, consumer analysis, and competitor analysis. Moreover, there are also internal analyses such as analysis of the company’s core competencies, resource-based analysis, and VRIO. Then a further analysis was conducted by using a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats to the Club’s mineral water products. This study uses qualitative and quantitative methods using a survey of Club mineral water customers. The researcher also analyzed the position of the Club’s mineral water compared to its business competitors in terms of sales, followers on Instagram social media, frequencies of Instagram posting, and how competitors use digital media. After that, the TOWS matrix will help the Club’s mineral water develop its business and sales. The recommendations given include that the company should know its core competencies to develop, makes product innovations that are different from its competitors, improve the way product promotions are delivered, and optimizes digital media as a sales tool. Strategy implementation in the form of a Gantt chart is made based on these recommendations so that PT ICBP Club could implement it properly.

The Effect of the Quality of Human Resources, Financial Management Accountability, and Accounting Information Systems on the Quality of Financial Reports in the Simeuleu District

/in /by

The paper aimed to analyze whether the quality of accountability of financial management accountability and accounting information systems significantly impacts the quality of financial statements of education programs in high schools in Simeulue Regency. Our data collection with the help of a questionnaire to the school principal then our data analyzes using IBM SPSS 23 statistics. A series of analyses of this study shows an increase in the quality of human resources accountability of financial governance, and the ease of accounting information systems significantly impact the quality of the financial statements High School Education in Simeulue Regency. Thus, partial statistical tests can be concluded that Ha1, Ha2, and Ha3 are entirely accepted.

Assessing the Performance of Islamic Banks Using the Sharia Conformity and Profitability (SCNP) Model and the Sharia Maqashid Index (SMI) in Islamic Commercial Banks in Indonesia for the 2012-2020 Period

/in /by

This study aims to explain the method of analyzing the Islamic banks performance using the Sharia Maqashid Index and Sharia Conformity and Profitability methods. The research method used to analyze is descriptive quantitative, while the sample that been conducted to the research are financial statements of 6 Islamic commercial banks in Indonesia. The research results show that, using the Sharia Maqashid Index, Islamic banks in the research sample show unsatisfactory performance, because of the three work indicators, only the mashlahah performance indicator is optimally fulfilled. Meanwhile, using the Sharia Conformity Index method, five out of six Islamic banks are in quadrant 3 (Upper Right Quadrant).

Developing Policy Instruments to Reduce Inequality of Land Ownership

/in /by

This research is motivated by the inequality of land ownership and policies regarding restrictions on land ownership. However, existing policies have not been able to resolve the problem of inequality in land ownership. The study was conducted using a qualitative approach with a perspective theoretical instrument policy. Primary data was obtained from observation during three months of study fields and interviews with a profound amount of key informants, the head of Government, the village chief, local peasants/local people, and communities. Research results show that the instrument policy of land that is used is not using a practical instrument such as land value reference, added value capturing, and land taxation. Land value reference, added value capturing, and land taxation can be used to reduce land inequality in Bandung Regency. Land value reference will create land market transparency, added value capturing will reduce the appearance of land speculators, and land taxation will effectively deter the person ruling the land. Instruments policy of land practically contributes to reducing idle lands, increasing the growth of the economy, creating field jobs, adding state income, reducing inequality in the economy, and improving the well-being of people.

The Current State of Epidemiological Aspects and Medical and Social Significance of the Problem of Cholelithiasis and its Complications

/in /by

In terms of prevalence, frequency of surgical intervention and economic losses, cholelithiasis belongs to one of the most costly areas of world health care and occupies one of the leading positions in the structure of morbidity. Many authors have proven the leading risk factors for cholelithiasis. However, to this day, there are often difficulties in the timely differential diagnosis of cholelithiasis and breast syndrome. The use of modern highly sensitive research methods does not exclude diagnostic errors that occur in 10–42% of cases.

To date, to help surgeons, further study of this problem is required, because they are aimed at improving the results of surgical treatment of this group of patients.

Materials and Research Methods for Post-Burn Cicatricial Deformities of the Torso

/in /by

The work is based on the results of surgical treatment of 206 patients with post–burn defects, cicatricial deformities of the soft tissues of the body, operated on in the department of reconstructive surgery of the multidisciplinary medical center of the Andijan region from 2015 to 2022. Data were collected at initial and follow–up visits, when patients were called to the clinic for follow–up examinations, and examined using POSAS questionnaires. After the operation, the degree of functional recovery and the aesthetic effect were studied. According to the options for plastic surgery of cicatricial deformities, all patients were divided into two groups. The main group included 105 patients who underwent improved plasty options, the comparison group included 101 patients who underwent traditional plasty methods.

Clinical studies were carried out in accordance with generally accepted standards, and the comparison group and the main group of patients were completely representative both in terms of the structure and nature of burn defects, and in terms of the main indicators of body homeostasis upon admission to the hospital. This contributed to the maximum reliability of further study results when significant differences were found after the use of improved surgical tactics and new plastic methods.

A Brief Review of Healthcare System Transformation Directions

/in /by

The health care systems globally are undergoing constant changes and redesign processes within the framework of increasing patient expectations and increasingly challenging objectives related to the health of populations, cost reduction and improvement of health care quality. New approaches of healthcare reimbursement and payment are being implemented with the aim to contain costs. In parallel, there are relentless efforts to improve the quality of care through the reorganization of the healthcare team, increasingly relying on evidence, putting the patients at the centre of care, and greater participation of the patients in the process of healthcare. Overcoming the fragmentation of health systems is a major challenge for most countries of the world.  In this light, healthcare system innovation and transformation, in order to meet the expectations of the patients, healthcare professionals and other stakeholders involved is of critical importance. System thinking offers an opportunity for healthcare professionals and experts of health system administration, management and strategic planning to fine-tune the health system so that it can fulfil its aspirations.