Proposed Marketing Strategy to Increase Brand Awareness of TMO

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The car population in Indonesia is increasing every year with an average of 4.8% in the last five years. The contribution of car population is dominated by passenger cars with a contribution of 74.5% when compared to commercial cars, so that this causes the lubricant industry for cars, especially passenger cars, is still survive and still one of the promising industries when viewed from the needs of the society. PT Toyota-Astra Motor (PT TAM), is a car trading company headquartered in North Jakarta, Indonesia. PT TAM sees an opportunity for this business by making special car lubricant products for the Toyota brand, namely TMO or Toyota Motor Oil. In Indonesia, the Toyota car brand is still the market leader with a market share of 33.3%. But unfortunately, there are still few people who know the TMO brand. This is reflected through a questionnaire that has been distributed by the authors to 255 respondents, and only 30% know the TMO brand. For this reason, the author is interested in researching more about proposed marketing strategies to increase brand awareness of TMO products. To be able to find out the right strategy, the author analyses the SWOT, STP, and also the marketing mix of TMO products. Then the author compiled a questionnaire that can provide market conditions related to TMO awareness, customer behaviour when buying engine oil products, customer behaviour when changing oil products, and customer priorities. After conducting an analysis through a questionnaire distributed to 255 respondents and interviews with speakers from PT TAM, namely the marketing team, product development team, and pricing team, the author describes the SWOT analysis, describe the STP proposal, and marketing strategy based on the AIDA framework. AIDA stands for attention, interest, desire, and action. The author designed a marketing strategy based on the AIDA framework.

Reclaiming the Land: Conflict and Resistance in Contemporary Peasant Social Movement

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This study aims to analyze the dynamics of contemporary peasant social movements, especially related to conflict and resistance in reclaiming the land. The end of the New Order era in the late 1990s in Indonesia provided space for peasants to reclaim the land for their cultivated land. Reclaiming is an effort to act of resistance, carried out by oppressed people to regain their rights such as land, water, and other natural resources, as well as other means of production fairly, to create universal prosperity for the people. This study uses a qualitative method, which was carried out by exploring and understanding the meaning of research problems by collecting data that reflects the views of participants regarding the research problem being studied. Data collection techniques were carried out through literature study, observation, and in-depth interviews with peasant and social movement members and leaders in the three research villages in West Java. The results show that reclaiming is successful when there is a political opportunity and mobilization of political network resources during conflicts and peasant resistance. In addition, the importance of the political network of urban activists and university students is used in resisting the policy regime made by the power holders.

Development of Interactive Multimedia Assisted by Virtual Laboratory for Critical and Creative Thinking Skills in Respiration and Excretion System Materials for Class XI High School Students

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The 21st century learning summarizes students’ thinking skills in four competencies, namely critical thinking skills, creative thinking, collaboration, and good communication. Teaching materials in schools should be able to help students in practicing thinking skills. This study aims to produce interactive multimedia assisted by a virtual laboratory for respiratory and excretory system materials in humans that can improve the critical and creative thinking skills of class XI students that are valid, practical, and effective.

This type of research is development research with the Plomp modeldevelopment research which consists of three phases, namely the initial preliminary research phase, the development or prototyping phase, and the assessment phase. The research subjects are students of class XI SMAN 1 Sitiung Academic Year 2021-2022. The instrument in this study is a questionnaire of validity and practicality as well as a matter of effectiveness. The data analysis technique was validity, practicality using a Likert scale scoring and effectiveness using ANOVA using SPSS 21.

The results showed interactive multimedia assisted by a virtual laboratory obtained very valid criteria according to expert review with a value of 81.26%. The practicality of the teacher is very practical with a value of 96.66% and the student response criteria are very practical with a value of 95.71%. The effectiveness test of interactive multimedia assisted by a virtual laboratory is effective because the experimental class shows an increase in critical thinking skills. Based on these results, it can be concluded that the interactive multimedia assisted by a virtual laboratory on the respiratory and excretory system materials developed in humans is valid, practical and effective.

Accessory Slips from Biceps Brachii Distal Tendon – A Case Report

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Introduction: Biceps brachii muscle is one of the powerful muscles in the anterior compartment of arm. It is supplied by musculocutaneous nerve.   Normally, the muscle takes origin by two heads: long head and short head. Sometimes it takes origin as supernumerary heads. It inserts on the posterior part of radial tuberosity of radius bone. It maintains the stability of the shoulder joint. It crosses two joints: shoulder and elbow joint.

Case report: In the present study, we found variation in the distal fibres which continued as flexor carpi radialis bilaterally. Several studies have been carried out about the origin of the muscles but few studies found regarding the variations in its insertion. Such finding may help the orthopedic surgeons for arthroscopy and surgical procedures.

 

Chemicals in Dry Food for Household Pets

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Due to the fact that kidney failure is a certainly common disease among pets and the cause of it mostly comes from ingestion, the primary objective of this research is to investigate chemicals in dry foods for pets and its effect. Proper nutrition is required for pets because it can improve the quality as well as the longevity of a pet’s life. Even though dry food usually contains a higher level of protein which helps animals continue to develop their authentic, carnivorous characteristics, there are drawbacks to it such as increasing the risk of constipation along with the extra additives added. Thus, an animal’s diet must be observed and measured carefully for their well-being.

Rare Branching Pattern of Brachial Plexus- A Case Series

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Introduction: The musculocutaneous nerve is one of the branches from the lateral cord of brachial plexus. This nerve is solely devoted to the flexor compartment of arm hence it is called as nerve of arm. Numerous studies have been reported about the variations of this nerve but the real prevalence is still unknown, whereas, it may be hypothetical.

Case report: This study shows a rare branching pattern where a thin nerve takes origin from the medial fasciculus of brachial plexus which then pierces the coracobrachialis and lies between the biceps brachii and brachialis. The nerve then pierces the biceps to supply the skin over the lateral surface of forearm. The median nerve took over the muscular branches of musculocutaneous nerve by giving off the branches to both biceps and brachialis.

The Role of Digital Marketing and Online Branding as En Effort to Create Market Opportunities in the Covid-19 Pandemic Period (A Studi Case on Msmes in Bandung)

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The purpose of this study is to determine the role of digital marketing; online Branding carried out by MSMEs on Market Opportunities during the Covid 19 Pandemic. The research method used is quantitative research with a questionnaire research instrument distributed to 100 MSMEs in the city of Bandung using simple random sampling technique. The results of this study obtained the role of digital marketing and online branding has an effect on efforts to create market opportunities during the Covid 19 pandemic.

The Effect of Leading Style on the Working Motivation of Officials at the People’s Committee of Ba Ria – Vung Tau Province’s

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The People’s Committee of Ba Ria-Vung Tau province has about 1500 staff members working, of which the Office of the Provincial People’s Committee is 100 people, 23 departments under the Provincial People’s Committee are about 1400 people. Over the years, the province’s socio-economic development has developed rapidly and sustainably, achieving many encouraging achievements. However, there are still some issues that are not positive, in which a part comes from a part of the cadres and civil servants. Through the survey of public officials of the Office of the Provincial People’s Committee and 23 departments under the People’s Committee of Ba Ria-Vung Tau province with 26 independent and dependent variables, the author analyzes and evaluates positive and negative impacts of each leadership style to the working motivation of public servants, thereby reaching conclusions and implicating the management of the necessary elements to create the best work motivation for the staff.

Determining the Research Capability of the Higher Education Institutions in One Province in the Philippines

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This descriptive study aimed to determine the research capability of the private higher education institutions (PHEIs) in one of the provinces in the Philippines.  The inputs were derived from the profile of the schools, their research engagements, and the challenges they encountered in doing research. The survey, interview, and FGD methods were employed to gather data from among the agency heads of the four PHEIs in the province. The findings revealed that these schools are composed of middle-aged, permanent faculty, who are Bachelor’s degree holders and are still new in the service. These schools offer courses that are almost similar and have recorded fluctuating annual enrolment rates. All the PHEIs showed to have a low capability in terms of research generation, let alone paper presentations and publication. Considering that HEIs are expected to do research, these results suggest that these schools should take initiative to enhance the capability of their personnel and eventually their research capability. They may collaborate with other research institutions and seek technical assistance like trainings on research writing or mentorship.

Analysis of Changes in Food and Beverage Sector Stock Prices on the Indonesia Stock Exchange

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Stock prices on the Indonesia Stock Exchange (IDX), always fluctuate, so it is necessary to analyze any variables that affect stock prices. The purpose of this study is to analyze the factors that affect stock prices, the Food and Beverage Sector on the IDX for the period 2015 to 2019. The analysis method uses correlation, regression, t test, Anova test and multiple linear analysis with several classical assumption tests. The research population was 18 companies and the sample studied was 12 companies and data processing using SPSS Version 22.

The conclusions of the study are (a). Interest rates have no significant effect on stock prices, while firm size and earnings per share value have a significant effect on stock prices. Simultaneously, the three independent variables (Interest rate, company size and Earning per share), have a significant effect on the stock price of Food and Beverages on the Indonesia Stock Exchange.