Developing Strategy to Enhance User Retention and Product Preference in Indonesia OTT Industry (Case Study of Vidio.com)

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The potential growth of video streaming market is derived by the growing revenue the high consumption towards entertainment in the market. This led to the intense competition in the OTT (Over-the-Top) industry, as OTT players focused their business with the subscription model that competed both for content and subscribers. Among the competitors, Vidio placed as the third rank based on the new paying subscribers in Southeast Asia. However, despite the growth of the new subscribers, the existence of weekly subscription still became a challenge to Vidio along with its impact that has tendency to result churn and unhealthy subscription cycle. To formulate strategies to enhance user retention, researcher use Consumer Decision Journey framework (McKinsey, 2009) to analyze the behaviour of the existing and ex-users of Vidio, and Customer Switching Behaviour (Keaveney, 1995) to identify the switching factors. This study conducts a quantitative method through online questionnaire and qualitative method through online interview. Those frameworks show alignment in identified the main factors of user willingness to keep subscribing and the switching factors which are content offerings, price, convenience, attractive interface and brand trustworthiness. This lead to the proposed solution based on the framework used, TOWS matrix and Diamond Strategy Model which focus on improving the competitive advantage of Vidio’s service quality including its content offerings which requires completeness, exclusiveness and attractiveness, as well as product development of feature improvement, personalized recommendation, resolution quality to improve user experience, also strengthening strategic partnership and company driven marketing to enhance the brand attractiveness that will reflect on the consumer-driven marketing while balancing the price offers with the benefit provided.  Lastly, implementing a new subscription pricing strategy by creating a special monthly subscription for high-demand content is needed to result in a healthier subscription lifecycle and to avoid churn users from weekly subscription.

A Study on Relationship between Service Quality and Customer Loyalty with Reference to Online Hotel Booking Apps

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Expeditious development of e-commerce sector in hotel and tourism industry helped a competitive edge to the hotel industry to expand their online market space. In order to be successful in the market it is not sufficient to attract new customers, managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. Online hotel reservation system is the best platform as it is beneficial to both customers and hotel management. Hotel booking procedure must be unblemished and convenient to attract new and existing customers through digital platforms. This article explores the relationship between service quality and customer loyalty with reference to online hotel booking apps. This study evaluates the appropriateness of service quality measurements in the context of online hotel booking apps. The scope of the study is to identify the factors attracting the users who use online hotel booking apps that helps to increase their loyalty in Kerala. The data are collected throughout structured questionnaire by using non-probability sampling method. The study reveals that there is a significant positive relationship between service quality and customer loyalty among online hotel booking apps.

A Review on Non-Destructive Testing (NDT) Techniques: Advances, Researches and Applicability

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The field of NDT is a very broad, interdisciplinary field that plays a critical role in evaluating the structural component and systems perform their function in a reliable manner. A review is presented of Non-Destructive testing methods for evaluating material characteristics, deformation in the materials without destroying the material. These testing methods are very important in determining and identifying the discontinuity and defects found on a material and parts of an object. There have been various NDT methods built upon different principles for Quality Assurance during the whole lifecycle of the product. Methods like Visual Inspection, Radiographic method, Optical techniques, Wave-based methods, etc. are used to analyze the defects on material and part of it. The Non-Destructive testing method has been widely used in different fields like in manufacturing, medical devices, packaging, marine industries, waste management, etc., but especially used in oil and gas industries, aircraft, and nuclear power plants. This paper reviews these NDT techniques and compares them in terms of intrinsic characteristics and their applications.

Consumer Education in Service System of Ledok Sambi Tourist Village, Sleman Regency

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Two factors that affect consumer satisfaction include personal and situational factors, such as consumer behavior while exploring the tourist attraction. Bad behavior exhibited by some consumers, if not handled properly, will affect consumer satisfaction because the other visitors feel disturbed. Hence, the tourist attraction manager needs to give education to their visitors. This study analyzed the implementation of consumer education in the service system, including input, process, and output. This study was conducted at Ledok Sambi Tourist Village, Sleman Regency, where the managers and staff of this tourist village are the subjects of this particular research. This study also measured the visitors’ perception of the service system applied in such tourist attractions Data collecting methods were in-depth interviews, observation, and documentation. This study was a case study, where the scope of the study focused only but comprehensively on one case, namely consumer education. The analysis applied was a descriptive approach with an interactive model, where this approach was used to interpret, deduct the conclusion, and validate data using a triangulation model. The study results showed that giving education to the visitors in the service system will help boost consumer satisfaction as expected. The visitors can follow the applicable rules and regulations, where they voluntarily follow the rules and disciplines and are aware to preserve environmental sustainability. Hence, all visitors can enjoy clean, fresh, and comfortable natural tourist destinations. The managers of Ledok Sambi Tourist Village implement consumer education to the tourists by optimizing the tourism competence of all staff, improving available resources, and cooperating with some waste management vendors. The education model given to the visitors includes raising their awareness of cleanliness, rules, and environmental sustainability. Meanwhile, the expected output of this education includes disciplined behaviors and a caring attitude for the environment during their visit to Ledok Sambi.

Diagnosis and Laboratory Measures of Covid-19 as Compared to Tropical Diseases in Pakistan

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Introduction: The new pandemic of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) has spread rapidly across the globe since first described four months ago after an epidemic of pneumonia and deaths.

Objectives: The main objective of the study is to find the diagnosis of COVID-19 versus tropical diseases in Pakistan.

Material and methods: This cross sectional study was conducted in BHU Shikar Pur,District Rajan pur during June 2021 to January 2022. The data was collected from 50 patients who attending the ICU and OPD of the hospital. History of high fever, chills, dry cough, myalgias, and diarrhea were noted in all patients.

Results: The data was collected from 100 patients. Initial laboratory tests were mostly unremarkable but showed mild elevation of liver function tests in all patients. Nasopharyngeal and oropharyngeal swabs were tested for severe acute respiratory syndrome-coronavirus-2 by reverse transcriptase–Polymerase chain reaction, and both tests were negative.

Conclusion: It is concluded that COVID-19 is emerging as a pressing threat worldwide, this case underscores the need for clinicians practicing in Pakistan and other tropical regions to consider the possibility of common tropical diseases in all suspected patients.

The Use of Marketing Mix and Business Model Canvas to Improve Sales Performance in MSME (Case Study: Waroeng 17)

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MSMEs has declared to be one of the most crucial pillars in Indonesia’s economic. The pandemic that abruptly hit the economic in 2020, has resulted in the vastly growing number of MSME. One area that has the biggest number of MSMEs is Bogor Regency, West Java. Although the businesses has created many job opportunities for people, the intensity of the market rivalry and low entrants barrier has made numbers of them decrease in the sales performance. Waroeng 17 is one of the MSMEs that suffers from decreasing sales performance in Bogor Regency, West Java. The business sales performance is categorized to unstable while it has potential in growing for the future. This research aims to analyze the environmental elements that affect Waroeng 17’s sales performance and translate it to strategies that would improve the sales performance. The methodology this research used is qualitative method by collecting data through interviews and observation. Secondary data used in this research is obtained through books, journals, news, and other reliable resources. For the environmental analysis, this research utilized the Porter’s 5 Forces and  Customer Analysis to get insights from external environment. Furthermore, this research used VRIO analysis to define the business’ competitive advantage. The data collected then summarized using SWOT analysis and formulated in the TOWS Matrix, Marketing Mix (4P’s), and Business Model Canvas. The result of the research is there are four strategies from the marketing mix’s framework regarding the improvement of products, price, place, and promotion to improve the sales performance. The conclusion is the Waroeng 17 need to optimize the social media platforms as marketing tools and increase their sales. Waroeng 17 are also recommended to partner with delivery services such as GoJek, Shopee, and Grab. The technology utilization and transfer knowledge are also necessary in the business process especially in the financial and operational activities.

Pocket Book as a Media of Health Education to Improve Healthy Behavior in Street Teenagers

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Background: Street teenagers generally spend the day on the road, so they are vulnerable to health and psychological disorders. In fact, it is often identified as a community that pays less attention to healthy living behavior. One of the interventions carried out is by carrying out health promotions for street youth. The use of pocket book media can improve practice in the prevention of health problems.

Objective: This study aims to analyze the effectiveness of pocket books as a medium of health education to improve healthy behavior in an effort to prevent health problems of street teenagers.

Methods: This research is a quasi-experimental research with pre-test and post-test with one group design. The sampling technique was purposive sampling as many as 60 street teenagers. The research was conducted from July-October 2021 on street teenagers who are under the guidance of the Tabayun halfway house (Bogor Regency), the Bina Insan Mandiri halfway house (Depok City) and the Cinta Anak Negri halfway house (Bekasi City). The influence variable in the intervention group is pocket book media, while the affected variable is the behavior of street teenagers towards the prevention of adolescent health problems which includes the knowledge, attitudes, and skills or actions of street teenagers towards the prevention of health problems. The data collection instrument in this study used a questionnaire to measure the behavior of street teenagers. Data analysis was carried out using the paired sample test.

Result: Health education with pocket book media can increase knowledge (p=0.000), attitude (p=0.000) and skills (p=0.000) of street teenagers in health prevention.

Conclusion: pocket books are effective as an educational media in improving the health behavior of street teenagers.

Pork Satay Menu Creation as Culinary Tourism Baha Tourism Village, Badung, Bali, Indonesia

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Analysis of the food menu offered periodically to tourists, it is hoped that the manager of the pork satay restaurant will be able to get optimal profits that can be used for business development in the future. Based on the background of the problem, the purpose of this study is to determine the process of making the types of pork satay offered by restaurant managers, and as a marketing strategy for pork satay menus in increasing food sales in the Baha tourist village area, Badung Regency, Bali. This research formulates a marketing strategy which is then elaborated with various marketing programs. Data were collected using observation, interviews, literature study, and then by using the marketing mix) namely 1) Products such as sweet pork satay, spicy pork satay; 2) Price where each menu has its price; 3) Place, namely by using direct distribution; 4) Promotion such as the installation of restaurant name signs, personal selling, sales promotion, and publicity. Then the analysis is carried out using the engineering menu. The technique of determining the informants using purposive sampling. This research will find out the menu offered by restaurant managers in the Baha tourist village area, Badung Regency, Bali, there are 4 menus (53.77%) of pork satay classified as a star, meaning that it is popular and profitable, 2 menus (46.23%) are classified as a plow horse, meaning popular but less profitable. Based on the results of the discussion, it can be suggested that restaurant managers in the Baha Tourism Village area should further improve the quality of food and beverages to get maximum profit.

Business Strategy for PT Pelita Air Service to Increase Revenue

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PT Pelita Air Service (PT PAS) is a subsidiary of PT Pertamina (Persero) which established in 1970 and focuses on air charter services as its core business. PT PAS has long years of experience in operating diverse types of fixed wing and rotary wing aircrafts with well proven safety record and high compliance. In the last six years, PT PAS has encountered problem of a downward trend in air charter revenue. The research analyses the external and internal environment of PT PAS air charter business. The external analysis is conducted using PESTEL Framework, Five Forces Model, Customer Analysis, and Competitor Analysis. The internal analysis is conducted using Resource Based View Model, Value Chain Analysis, STP Model, Marketing Mix 7P, and Business Model Canvas. Interviews are conducted to several participants from its customers and management. To examine PT PAS condition, SWOT Analysis has been used to evaluate the strengths, weaknesses, opportunities, and threats. Root Cause Analysis has been performed to discover the true cause of the problem. Based on the result of the examination, strategies are formulated using Strategy Diamond Model and proposed to PT PAS with implementation plan.

Testing the Role of Socioeconomic Levels and Government Policies in Spreading Coronavirus Disease 2019 (COVID-19) in ASEAN

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Although there has been an enormous scientific attempt to understand the transmission of COVID‐19, there are many knowledge gaps yet to be filled. This study aims to investigate the role of socioeconomic level and government response in the spread of COVID-19. The socioeconomic level is represented by gross domestic product, population density, and multidimensional poverty index. Meanwhile, government policies are characterized by a stringency index, and the incidence rate represents the spread of COVID. Using a sample of 10 ASEAN countries, from March 28, 2020, to July 30, 2021, the results show a positive relationship between socioeconomic level and the incidence rate of COVID-19 in communities, meaning socioeconomic factors are the determinant of the incidence rate of COVID-19. In addition, there is a significant negative relationship between the stringency index and the incidence rate, revealing that the more stringent policy was, the less COVID spread.