Abstract :

Digital content and influencer marketing leader PT. XYZ Located at the crossroads of content, platforms, and brands, aims to revolutionize content creation, distribution, and consumption in Asia. Singapore, Kuala Lumpur, Seoul, Tokyo, Manila, Shenzhen, Hong Kong, and Jakarta are the 8 Asia Pacific offices (including Philippine after the merger with Indonesia). Organizational reorganization is essential, according to PT. XYZ. After Q1–Q3 2021 revenue declines, this campaign was launched. Employee readiness to adopt the new organizational structure must be assessed. This study assesses staff readiness for the new organizational structure and then determines the best approach to address current and future results. For the Managing Director and HR Manager, the writers use the Kotter 8-Steps model, followed by the ADKAR model for Leader Functions and their personnel. This study found that employees are aware of company changes, although their views on the need for change vary. Some employees reject the idea despite knowing it will boost business success. This is largely due to a lack of accurate information and change-specific training. Because leaders want to help, employees are ready for change. Unfortunately, there is no assessment system with clear success criteria, making it difficult to determine which appraisals were beneficial. Especially without prizes or recognition to motivate improvement. Thus, improvements are needed, such as forming appropriate guiding coalition teams with the same goals, one-on-one meetings with employees, providing training to support new hires, launching short-term wins, publishing change progress reports, and HR system alignment in compensation, promotion, and succession planning.

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Keywords :

ADKAR Model, Change Management, Kotter 8-Steps Model.

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