English
Arabic
Dutch
French
German
Hindi
Italian
Russian
Spanish
Abstract :
BDD growth hack service practice is close to Bohnsack and Liesner (2019) and Kohtamäki & Rajala (2016) growth hack framework but lacking in data analysis and testing. The author suggested a new framework that combines the growth hack framework and the value co-creation framework. New operational instructions include value creation agreements and A/B testing based on comparative analysis. BDD should also remind clients about value creation and discuss value in exchange and value in use assignments. The new framework should increase service quality and resource availability of BDD growth hack service.
Keywords :
Framework, Growth hack, Resource availability, service, Service Quality, Value creation.References :
- Ellis, S., & Brown, M. (2017). Hacking Growth. Currency.
- Grönroos, C., & Voima, P. (2012). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 2, 133–150.
- Bohnsack, R., & Liesner, M. M. (2019). What the hack? A growth hacking taxonomy and practical applications for firms. Business Horizons, 6, 799–818.
- Kohtamäki, M., & Rajala, R. (2016). Theory and practice of value co-creation in B2B systems. Industrial Marketing Management, 4–13.
- Jarzabkowski, P., & Whittington, R. (2008). A Strategy-as-Practice Approach to Strategy Research and Education. Journal of Management Inquiry, 4, 282–286.
- Solomon, M. R., Surprenant, C., Czepiel, J. A., & Gutman, E. G. (1985). A Role Theory Perspective on Dyadic Interactions: The Service Encounter. Journal of Marketing, 1, 99–111.
- Ostrom, A. L., Bitner, M. J., Brown, S. W., Burkhard, K. A., Goul, M., Smith-Daniels, V., Demirkan, H., & Rabinovich, E. (2010). Moving Forward and Making a Difference: Research Priorities for the Science of Service. Journal of Service Research, 1, 4–36.
- Yin, R. K. (2017). Case Study Research and Applications. SAGE Publications.
- Lewis-Beck, M., Bryman, A., & Futing Liao, T. (2004). The SAGE Encyclopedia of Social Science Research Methods.
- Gallo, A. (2017, June 28). A Refresher on A/B Testing. Harvard Business Review; https://hbr.org/2017/06/a-refresher-on-ab-testing
