Abstract :
XYZ Corporate University plays a role in developing employee competencies, supporting XYZ Corporation performance, and filling competency gaps. One of the performance indicators is the Customer Satisfaction Index. The data shows that there is a gap, where the assessment from the participants states that the average rating has met the target, but the scores from superiors and business unit heads are still far from the target score. This brings forth the question of relationship between elements of training evaluation that influence perceptions towards XYZ Corporate University and how to improve it. Quantitative research methodology is used in this research with primary data gathered from employees of XYZ Corporation who filled out a set of questionnaires. For analysis technique, linear regression analysis is performed. From these results, XYZ Corporate University needs to prioritize Learners’ Reaction and Changed Behavior after Learning, because increasing these two independent variables can affect the four dependent variables, namely positive perceptions of XYZ Corporate University. Of the five levels of training evaluation, Level 5, namely return on Training Investment, does not show a significant effect on perception, so further research is needed to examine its effect on training.
Keywords :
Corporate university, Customer satisfaction index, Perception, Training evaluation.References :
- Allen, Mark (2002). The Corporate University Handbook. AMACOM Div American Mgmt Assn.
- Andriushchenko, K., Liezina, A., Kuchai, O., & Petukhova, H. (2022). Corporate University as a Business Accelerator in the Field of Education. World, 3(3), 657–671. https://doi.org/10.3390/world3030036
- Bahhouth, V., Spillan, J. E., Bahhouth, J., & Khoueiri, R. (2012). Students’ Perception of International Business Curriculum: An Explorative Study—Case of Lebanon. Journal of Teaching in International Business, 23(3), 236–250. https://doi.org/10.1080/08975930.2012.744635
- Baporikar, Neeta. (2015). Role of Corporate Universities in Higher Education. International Journal of Applied Management Sciences and Engineering, 2, 30-43. 10.4018/ijamse.2015010103.
- Budiono, B. (2020). Corporate University Designed with passion untuk pengakuan dunia. (R. A. Reni Nuraeni, Ed.) Bandung: Tel-U Press.
- Burrows, (2014, February 14). Why Apple University Matters More Than Ever. Bloomberg. Retrieved December 14, 2022, from https://www.bloomberg.com/news/articles/2014-02-13/why-apple-university-matters-more-than-ever#xj4y7vzkg
- Customer Satisfaction Index XYZ Corporate University Report Year 2018-2021.
- Classics in the History of Psychology — Allport (1927). (n.d.). https://psychclassics.yorku.ca/Allport/concepts.htm
- Edwards, A. L. (1957). Techniques of Attitude Scale Construction. New York : Appleton Century Croft
- Firdaus, A. A. (2017). [PDF] The implementation of corporate university in public sector: case study Ministry of Finance of Indonesia | Semantic Scholar. https://www.semanticscholar.org/paper/d949cc64ff72f8cb474d67c298be11e3d1c68803
- Idzul, N., & Usman, O. (2021). The Effect of Trust Perception, Risk Perception, And Security Perception on the Interest in Using E-Money (Electronic Money). SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3767769
- Kirkpatrick, D. L., & Kirkpatrick, J. D. (2006). Evaluating Training Programs: The Four Levels (3rd Edition) (3rd ed.). San Francisco: Berrett-Koehler Publishers.
- Niemann, , & Thielsch, M.T. (2020b, September 1). Evaluation of Basic Trainings for Rescue Forces. DeGruyter. https://www.degruyter.com/document/doi/10.1515/jhsem-2019-0062/html
- Niemann, L., & Thielsch, M. T. (2020a). Evaluation of Basic Trainings for Rescue Forces. Journal of Homeland Security and Emergency Management, 17(3). https://doi.org/10.1515/jhsem-2019-0062
- Prince, Christopher & Beaver, Graham. (2001). The Rise and Rise of the Corporate University: the Emerging Corporate Learning Agenda. The International Journal of Management Education – IJMIE, 1, 17-26. 10.3794/ijme.12.5.
- Phillips, J. J. (2003). Return on Investment in Training and Performance Improvement Programs. Oxford: Butterworth-Heinemann.
- Rakhmat, J. (2011). Psikologi Komunikasi. Bandung: PT Remaja Rosdakarya.
- Rao, Nvj & Sahu, Manabhanjan & Mohapatro, Debasis & Kumar, Jitendra. (2020). Student Perception towards Educational Institution. Test Engineering and Management. 82. 8402–8422.
- Robbins, S., & Judge, T. (2018). Organizational Behavior (What’s New in Management) (18th ed.). New Jersey: Pearson.
- Ross, A. S., & Stracke, E. (2016). Learner perceptions and experiences of pride in second language education. Australian Review of Applied Linguistics, 39(3), 272–291. https://doi.org/10.1075/aral.39.3.04ros
- Sam Jayakumar, David & Sulthan, A. (2014). Modelling: Employee Perception on Training and Development. SCMS Journal of Indian Management, 11, 57-70.
- Sułkowski, Ł., & Zawadzki, M. (2016). Corporate University: A Critical Approach. Przedsiębiorczość I Zarządzanie, 17, 111– 130. http://bazekon.icm.edu.pl/bazekon/element/bwmeta1.element.ekon-element-000171442586
- Sugiarsono, J., Satijono, W., & Djawahir, K.M. (2017). Indonesia’s Best Practices of Corporate University: Memahami Learning Value Chain di Perusahaan-perusahaan Terkemuka Indonesia. Jakarta: PLN Corporate University dan Swasembada Media. ISBN 978-602-72364-4-8.
- 2017. A study on Indonesian corporate university: types and its characteristics. Journal of Arts, Science, and Commerce, 8(1), 2231– 4172.
- Sumanto (2014). Psikologi Umum. Yogyakarta: CAPS.
- Syamsuddin, S. (2015). Pentingya Membangun Kepercayaan (Trust) Dalam Meningkatkan Kinerja (Job Performance) Pegawai Tata Usaha Sekolah. AlTA’DIB: Jurnal Kajian Ilmu Kependidikan, 8(2), 18–34. https://doi.org/10.31332/atdb.v8i2.408.
- Tishma, M. (2018, September 18). The Future of the Corporate University. Chief Learning Officer -CLO Media. https://www.chieflearningofficer.com/2018/05/03/future-corporate-university/
- Tupamahu, S., & Soetjipto, B. W. (2005). Pengukuran Return On Training Investement (ROTI). Majalah Usahawan LMFEUI, December 2005.
- Walgito, B. (2003). Pengantar Psikologi Umum. Jakarta: Bumi Aksara.
- Wang, G. G., Li, J., Qiao, X., & Sun, J. Y. (2010). Understanding the Corporate University phenomenon: a human capital theory perspective. International Journal of Human Resources Development and Management, 10(2), 182. https://doi.org/10.1504/ijhrdm.2010.031443
- Wheeler, K. (2004) 9 Steps to a Corporate University, Launching a 21st Century Learning Organization, October 11, 2004
- Yuniarto, A., Hubeis, A. V., & Sukmawati, A. (2019). FAKTOR-FAKTOR KUNCI KESUKSESAN IMPLEMENTASI CORPORATE UNIVERSITY DALAM RANGKA TRANSFORMASI BADAN PENDIDIKAN DAN PELATIHAN KEUANGAN. Jurnal Aplikasi Bisnis Dan Manajemen. https://doi.org/10.17358/jabm.5.3.466