Abstract :

This study focuses on empowering the creativity of the women of the Songket and Endek House Dians based on the perspective of Presidential Instruction No. 9 year 2000. The formulation of the problem is as follows: (1) Why does the empowerment of the Songket and Endek House Dians women’s creativity still exist? (2) What are the implications for improving the quality of life of the population, especially women, in accordance with Presidential Instruction No. 9 year 2000? The research method is qualitative in nature supported by bibliographical data sources to sharpen the conceptual, theoretical, and analytical framework. Gender analysis is used as an alternative tool to integrate the aspirations, interests, and roles of the population, especially women who are gender responsive. The findings show that the empowerment of Dians Rumah Songket and Endek has continued to exist through the pandemic period. This is inseparable from internal factors, namely the role of business actors, and external, namely the role of development actors (government, community, BUMN). In accordance with the business vision of Dians Rumah Songket and Endek, which is to develop businesses with positive aims to improve the quality of life of residents, especially women and realize gender equality. This has directly supported the targets that must be achieved in accordance with those set out in the MDGs guidelines, including alleviating poverty and promoting gender equality.

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Keywords :

Creativity, Development, Empowerment, Gender Equality, Movement.

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