Title : E-Commerce and Environmental Uncertainty Adoption in Strengthening Financial Literature on the Performance of MSMEs in the Culinary Sector in Solo

Vol 5 No 12 (2022): Volume 05 Issue 12 December 2022

Article Date Published : 6 December 2022 | Page No.: 4430-4441 | Google Scholar | Crossref doi for this article

Abstract :

This study has purpose (1) to analyse the effect of financial literacy on the performance of MSMEs. (2) to analyse the effect of financial literacy on the performance of MSMEs moderated by e-commerce adoption. (3) to analyse the effect of financial literacy on the performance of MSMEs moderated by environmental uncertainty. The quantitative descriptive approach was used in this study, which included 175 SMEs in the culinary sector in Solo. Data sources were acquired from primary sources utilizing a closed questionnaire technique, and the measurement scale was a 5-point Likert scale. The Pearson Correlation and Cronbach Alpha tests are used to assess the data’s quality. The data analysis technique used regression analysis with the Absolute Difference test approach, after first performing the traditional assumption test. The results of the study show (1) Financial literacy has a significant effect on the performance of MSMEs in the culinary sector in Solo City. (2) E-commerce can moderate the influence of financial literacy on the performance of MSMEs in the culinary sector in Solo City. (3) Environmental uncertainty cannot moderate the influence of financial literacy on the performance of MSMEs in the culinary sector in Solo City.

Keywords :

E-Commerce, environmental uncertainty, Financial Literacy, MSMEs, Performance

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Author's Affiliation

   Suprihatmi SW
Faculty of Economics, Slamet Riyadi University, Surakarta

   Retno Susanti
Faculty of Economics, Slamet Riyadi University, Surakarta

   Nurul Ilmi
Faculty of Economics, Slamet Riyadi University, Surakarta

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Suprihatmi SW, Retno Susanti, Nurul Ilmi, 2022

This work is licenced under a Creative Commons Attribution 4.0 International License.

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E-Commerce and Environmental Uncertainty Adoption in Strengthening Financial Literature on the Performance of MSMEs in the Culinary Sector in Solo. Suprihatmi SW, Retno Susanti, Nurul Ilmi , 5(12), 4430-4441. Retrieved from https://ijcsrr.org/single-view/?id=8158&pid=8124

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