Abstract :

Millennial employees had a higher turnover intention is increasing lately and it creates a bigger problem in the job industry, A recent study shows, that most Millennials are assigned to work just to fulfill pressure from their inner circle, so they chose to bury their dreams. The establishment of Terminal is offered to abridged this current problem. Most of the turnover occurs in the company affected by the millennial workforce who feel dissatisfied with their own work, or else the reversed expectation. Terminal will people with an early career stage, currently called as fresh graduates to help them find a perfect career path with the enhanced activities exploration. one of the key activities that will be tested is in Gunung Wayang, this research aims for determining the most critical and important factor impacting the acceptance of the business strategy in Agrotourism in Gunung Wayang towards terminal and execute design to be implemented for Terminal in Agrotourism in Gunung Wayang to help the agrotourism develop better in the future the research method that is used in this study is using Qualitative data analysis, through the use of an observation method such as a case study and semi-structured interview. Finally, data analysis was performed gathered data such as taped video, and audio were analyzed and coded respectively, it was used for data analysis primarily for qualitative research, and triangulation to ensure the validity and reliability of the gathered data. The correlation between the TPB and the semi structured interview that has been conducted is ruled by the positive tendencies which resulted on the both three variables the attitude towards behavior, subjective norm and the perceived behavioral control for the percentage respectively 58.3%75% and 75%. The rest of the result it is dominated by the neutral tendencies which is giving a results in the variable attitude towards behavior for 41.7%, subjective norm 12.5% and the perceived behavioral control 25% and lastly it is the negative tendencies which is resulting on the last position for one votes or 12.5% in the subjective norm variable only according to the research that has been done variables in TPB such as attitude towards behavior and perceived behavioral control give a positive tendencies towards respective subject on determining the most critical and important factor on determining business strategy creation for Terminal. In the following years, it is expected that there will be a comprehensive curriculum and structured timeline in the project execution.

---

Keywords :

Behaviour, Coffee, Gap Year, Solution, TPB

---

References :

1. Agricultural Department, I. (2017). Outlook 2017.
2. Ajzen, I. (1991). AjzenThe theory of planned behavior.
3. Ajzen, I. (2005). The influence of attitudes on behavior. University at Massachusetts at Amherst.
4. Alias, Z., & Yusof, k. (2014). Determining Critical Success Factors of Project Management Practice: A conceptual framework. Social and Behavioral Sciences, 153, 61-69.
5. Alkhatiri, F. (2017). INTERVENSI KOMITMEN ORGANISASIONAL TERHADAP KEPUTUSAN KELUARNYA PEGAWAI DARI ORGANISASI NON-PROFIT. journal of business studies.
6. Brooks, R. (Ed.). (2009). Transitions from Education to Work: New Perspectives from Europe and Beyond. Palgrave Macmillan UK.
7. Dann, G. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4.
8. Davis, F. (1986). A Technology Acceptance Model for Empirically Testing New End-User Information Systems. Massachusetts Institute of Technology, Sloan School of Management,.
9. Dhaka, D. (2014). Relationship of attitude with socio-economic status on judoka. International Journal of Physical Education, 7(2), 81-85.
10. Guomei, T., & Wei, R. (2017). Review on the Impact of Gap Years on Career Development. 2nd International Conference on Education Technology and Economic Management (ICETEM-17), 168(Advances in Social Science, Education and Humanities Research (ASSEHR).
11. Ham, M., & Jeger, M. (2005). The role of subjective norms in forming the intention to purchase green food. Economic Research-Ekonomska Istraživanja, 28(1).
12. Heath, S. (2007). Widening the Gap: Pre-University Gap Years and the ‘Economy of Experience’. British Journal of Sociology of Education, 28, pp. 89-103.
13. Holmlund, B. (2008). Mind the Gap? Estimating the Effects of Postponing Higher Education. Oxford Economic Papers.
14. Jones, A. (2004). Review of Gap Year Provision. School of Geography, Birkbeck College, University of London.
15. Karunia, E. (2015). PERBEDAAN INTENSI TURNOVER BERDASARKAN KATEGORI GENERASI KARYAWAN. UGM.
16. Kutahlati, S., & Viitala, R. (2018). Sufficient challenges and a weekend ahead – Generation Y describing motivation at work. Journal of Organizational Change Management, 27(emerald publishing).
17. Lyons, K., Hanley, J., wearing, S., & Neil, J. (2011). GAP YEAR VOLUNTEER TOURISM Myths of Global Citizenship? Annals of Tourism Research,, 39, 361-378.
18. mantyselka, p., kautiainen, h., & Miettola, J. (2019). Beliefs and attitudes towards lifestyle change and risks in primary care – a community-based study. BMC Public Health, 19(1049).
19. Mao Ying, W., Pearce, P., Huang, K., & Ting, T. (2015). Gap Year’ in China: views from the participants and implications for the future. Journal of Current Issues in Tourism,, 2.
20. Milfont, T. (2012). The Psychology of Environmental Attitudes: Conceptual and Empirical Insights from New Zealand. Retrieved from https://zh.booksc.eu/book/35086785/0ccf31
21. Milfont, T. L., & Schultz, W. (2018). The Handbook of Attitudes. Routledge.
22. Nieman, M. (2010). The perception of higher education students of the influence of their gap year experiences on their personal development. Tydskrift vir Geesteswetenskappe, 4.
23. Piddock, C. (2004). taking out time. career world, 33(3).
24. Prideaux, L.-a., & Creed, P. (2017). Career maturity, career decision-making self-efficacy and career indecision. Australian Journal of Career Development, 10(3).
25. Sari Rahayu, K., & Purwanegara, M. (2017). COFFEE PREFERENCE AMONG YOUNG PEOPLE IN BANDUNG. World Research Library. Retrieved from https://www.worldresearchlibrary.org/up_proc/pdf/1182-151547811619-22.pdf
26. Simpson, K. (2004). DOING DEVELOPMENT’: THE GAP YEAR, VOLUNTEER-TOURISTS AND A POPULAR PRACTICE OF DEVELOPMENT. Journal of International Developmen, 16, 681-692.
27. Snee, H. (2014). Doing Something ‘Worthwhile’: Intersubjectivity and Morality in Gap Year Narratives. The Sociological Review.
28. Sommer, L. (2011). The Theory Of Planned Behavior And The Impact Of Past Behavior. International Business & economics research journal, 10(1).
29. Vieira, A. H., & Leles, C. R. (2014). Exploring motivations to seek and undergo prosthodontic care: an empirical approach using the Theory of Planned Behavior construct. n Patient Preference and Adherence.
30. Warga, K. (2021). Retrieved April 14, 2022, from Kopi Warga: http://www.kopiwarga.com/
31. yang, j., mohan, g., & fukushi, k. (2020). An Analysis of the Factors Influencing Public Attitudes toward Implementing Basic Income (BI) from an Individual Perspective: A Case Study of Hokuriku Region, Japan. Journal Societies, 52(10).
32. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
33. Zhan, J., & Ma, Y. (2019). The effects of subjective and objective perceptions on Chinese consumers’ preferences for foods from a novel biotechnology. China Agricultural Economic Review, 12(1). Retrieved from

https://www.emerald.com/insight/content/doi/10.1108/CAE