Abstract :

In the context of the outbreak of the Covid-19 pandemic in countries around the world, it is extremely hard for farmers to consume agricultural products, thereby affecting their production results. This study was designed to analyze the factors affecting the production and business results of lychee farmers in Vietnam in the context of the influence of the Covid 19 pandemic. Data for the study was collected from a survey of about 400 lychee production households according to Global Gap standards in Vietnam. Research findings have shown that the revenue from the supply of lychee products of farmers in Vietnam has decreased after the effects of Covid 19. Along with that, factors also have different degrees of influence on the business results of lychee-producing households. Especially in the context of the Covid 19 pandemic, e-commerce has become an effective consumption channel, supporting the consumption of products of lychee producers in Vietnam. In the light of those findings, the author provided recommendations for lychee product suppliers in Vietnam on how to solve their problems.

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Keywords :

Apps, E-Commerce, Lychee, Product Consumption, Value Chain, Vietnam

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