Abstract :

Online Marketing has been in vogue for quite some time now, and recently this medium has shot into prominence, thanks to the business environment. The spread of COVID-19 virus and the infection have not dampened the enthusiasm for improving and adapting direct marketing techniques. One of the fastest growing applications is Education industry, which is likely to witness revolutionary changes by this medium. The present research paper would trace the growth of this medium and the circumstances leading to the same. This paper will trace, not only the growth of the digital medium but also the dynamic changes happening to the medium itself in terms of development and the technological advancement that has helped the medium to grow to the present stage. What is in store for the future of the media will be attempted but to be honest this will be decided by the medium itself, and the Consumers  in terms of the new needs for development further into a more useful and comprehensive tool. Digital Darwinism is a commonly used term nowadays to denote the development of digital technologies faster than and ahead of the abilities of human beings to exploit them.

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Keywords :

Critical issues in Marketing, digital Technologies and their impact on Marketing outlook, Fast growing Education industry, impact of virus times

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