Abstract :

The involvement of the State-Owned Enterprises’ Corporate Social Responsibility (CSR) program is urgently needed in an effort to support national economic recovery as carried out by PT Pertamina (Persero) through the Pertamina Small Medium Enterprise Partnership Program (SMEPP) CSR program. The Pertamina Small Medium Enterprise Partnership Program (SMEPP) CSR Program can help Women MSMEs in recovering the national economy, especially during the COVID-19 Pandemic crisis. The formulation of the research problem is how is the implementation of the Womenpreneurs CSR program as an effort to strengthen Women’s MSMEs in the context of national economic recovery during the COVID-19 Pandemic by PT Pertamina (Persero)? The research approach used is descriptive qualitative with case study research methods. The first data collection was through in-depth interviews and focus group discussions (FGD) on the Pertamina Womenpreneurs CSR program. Then secondary data is obtained through the study of documents, news, and related studies.  The SMEPP CSR program partners are given capital, assistance, and invited to exhibit production works. This shows that PT Pertamina contributes to accompanying women in the progress and recovery of the national economy in Indonesia. Nonetheless, the role of women still needs assistance and guidance to continue to be empowered in efforts to recover the national economy. Therefore, through PT Pertamina SMEPP’s CSR program, which collaborates with female MSMEs actors, this is a solution that needs to be emulated by several other companies so that the vision and mission of empowering women in efforts to restore the national economy significantly.

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Keywords :

Corporate Social Responsibility, COVID-19, MSMe Woman

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