Abstract :

Innovative packaging design plays a pivotal role in empowering local SMEs by enhancing the marketability and competitiveness of their products. This study focuses on honey pineapple products in Pemalang, Central Java, where local producers face challenges such as low product value due to unattractive packaging and limited promotional efforts. Through a workshop conducted with SMEs and local women’s farming groups (Kelompok Wanita Tani), this program provided training on designing packaging that adheres to functional, aesthetic, and ecological standards. The results demonstrate significant improvements in packaging design, which boosted product appeal and market competitiveness. This study underscores the importance of packaging innovation as a strategic tool for SME growth, with implications for local economic development and sustainability.

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Keywords :

Honey Pineapple, Packaging Design, Product Promotion, SMEs

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