Abstract :

Artificial intelligence technologies are rapidly developing and having a major impact on the business world. Decision-making processes play an important role for the success of an organization. However, in today’s business world with its complexity and uncertainty, it becomes difficult to manage decision-making processes. At this point, creating future scenarios supported by artificial intelligence and working on different scenarios helps businesses to be more prepared for uncertainty.

Artificial intelligence-supported scenarios can be utilized across various sectors and fields of work. AI enables businesses to analyze past data, predict trends, and consequently work on future scenarios to make more informed decisions. The significance of future scenarios lies in identifying risks and opportunities in advance, adapting to future changes, and being proactive in competition. By evaluating potential developments, shaping your business strategy, you can gain a competitive advantage and make more reliable decisions.

Qualitative methods were employed in the research. Interviews were conducted with managers from 6 different professional groups (software, biomedical, public, construction, university, e-commerce). Data was collected and analyzed using semi-structured interview forms consisting of 4 questions. When the findings were evaluated, no concerns or negative expressions regarding the use of artificial intelligence were expressed. Except for public institutions, everyone has AI in their planning. Each sector believes it is important. No negative concerns were expressed. The prominent concepts in the findings are: Speed, big data, gaining competitive advantage, personalized customer experience, risk analysis, cost advantage, technology adaptation, optimization, accurate and fast situation detection, efficiency, etc.

It is thought that the research will create significant awareness for businesses in the turbulent period of the 21st century, where uncertainties are greater than ever. Despite all the positive aspects, AI-supported decision-making processes also carry some risks. The most prominent risks include the applicability of AI-supported scenarios, security concerns, the existence of ill-trained AI models, ethical issues and data privacy.

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Keywords :

Artificial Intelligence, competitive advantage, Decision making, Future Scenarios, Uncertainty Management

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