Title : The Use of Chat GPT for the Assessment of the Tourism Industry in the Island of Crete, Greece: A SWOT Analysis

Vol 7 No 12 (2024): Volume 07 Issue 12 December 2024

Article Date Published : 9 December 2024 | Page No.: 8832-8841 | Google Scholar | Crossref doi for this article

Abstract :

Artificial intelligence and the language model Chat GPT have increasing uses in several sectors including the tourism industry. The island of Crete, Greece is a popular global tourism destination with a flourishing tourism industry. Chat GPT has been used for the assessment of the island’s tourism industry according to SWOT methodology. The responses of the abovementioned language model regarding the strengths, weaknesses, opportunities and threats of tourism industry in Crete have been analyzed and it was found that they were adequate and satisfactory. Chat GPT has identified the internal advantages and vulnerabilities of tourism industry in the island as well as the opportunities and risks imposed by the external environment. The results given by Chat GPT were in accordance with the views of tourism experts and tourism stakeholders indicating that artificial intelligence can be used supplementarily to human analysis in the tourism sector. The results of the current study and the responses of Chat GPT can be used by policy makers and tourism stakeholders in Crete for the development of rational and effective policies regarding the future of the local tourism industry.

Keywords :

Assessment, Chat GPT, Crete-Greece, SWOT analysis, tourism industry

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Author's Affiliation

   Vourdoubas John
Consultant Engineer, 107B El. Venizelou str., 73132, Chania, Crete, Greece

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Vourdoubas John, 2024

This work is licenced under a Creative Commons Attribution 4.0 International License.

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The Use of Chat GPT for the Assessment of the Tourism Industry in the Island of Crete, Greece: A SWOT Analysis. Vourdoubas John, 7(12), 8832-8841. Retrieved from https://ijcsrr.org/single-view/?id=20260&pid=20140

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