Abstract :

With the development of mobile devices, the reception habits of the media public have changed. Media companies, individuals, businesses, etc. always promote communication activities on digital platforms, especially social networking platforms. However, an indispensable basic platform in the development of multimedia communication in the digital age is website communication. Although this communication method was first born since the appearance of the internet, today it is still considered a long-term communication path. Therefore, to communicate effectively on the website, communicators are required to grasp the advantages, limitations and notes when implementing communication using this method.

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Keywords :

Communication, Digital platform, Internet, multimedia communication, Website

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References :

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