Abstract :

This research was conducted to have a closer look at Linguistic Landscape in one of coastal areas of Bali, Indonesia. It specifically conducted with the aim of analyzing the translation of outdoor signs, in the form of notice or information boards. This research also examines translation shifts occur within those outdoor signs.

This research is a qualitative descriptive study. The method applied for this research is observation method and include image capture and also note-taking technique. The problem formulated in this research applies Linguistic Landscape theory by Landry and Bourhis and also Translation Shift theory by Catford and  Simatupang.

The result of the research found that the form of translation of the outdoor signs in Nusa Dua beach area can be seen in the form of Notice board, cemented sign, or colored banner which has function to give information or warning to the people who visit the area. It also can be found that the shift occurs in the translation of the outdoor signs consists of structure and meaning shift.

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Keywords :

linguistic landscape, Nusa Dua Beach, Outdoor signs, Translation Shift, Translation.

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