Abstract :

Climate change is a challenge for the global world, requiring immediate action to reduce its impact on the environment. Indonesia is a party to the Paris Agreement, where Indonesia is committed to reducing reduce greenhouse gas emissions by 31.89% by 2030. As a state-owned company, PT. ASDP Indonesia Ferry (Persero), which operates in the port and ferry sector, is one of the transportation industry entities in Indonesia that plays a role in supporting this commitment. Merak Ferry Port, the largest port managed by PT. ASDP Indonesia Ferry (Persero) requires the implementation of environmentally friendly port practices to be in line with sustainability goals. This research aims to develop a business strategy for implementing a green port at the Merak Ferry Port to achieve sustainability.  Identify best practices from globally successful green port initiatives, evaluate the status of Merak Ferry Port in terms of sustainability initiatives, and propose actionable strategies to transition towards sustainable port operations. The research methodology includes qualitative analysis by collecting primary data through stakeholder interviews and collecting secondary data from case studies and related documents. Analytical tools such as Benchmarking, PESTEL, VRIO, and Value Chain analysis are used to assess internal and external factors influencing port sustainability. These findings indicate that there is a great opportunity for the Merak Ferry Port to improve environmental performance through the application of renewable energy, energy-saving technology and a comprehensive waste management system. The proposed strategy emphasizes the integration of environmental, economic and social dimensions of sustainability by utilizing the Triple Bottom Line approach. The green port implementation strategy implementation plan outlines specific actions, timelines, and resource allocation to ensure successful implementation of environmentally friendly port practices. This study contributes to knowledge about sustainable port management and provides business solutions for PT. ASDP Indonesia Ferry (Persero) to increase operational efficiency and concern for the environment. The results of this research underscore the importance of aligning business strategy with a commitment to national and international sustainability to achieve long-term viability and competitiveness in the port and ferry industry.

---

Keywords :

Business Strategy, Green Port, Merak Ferry Port, sustainability., Triple Bottom Line

---

References :

1. A Complete Guide on Corporate Social Responsibility (CSR). (2020, June 9). https://assignmenthelp4me.com/blog/detailed-study-corporate-social-responsibility.html

2. Abood, K A. (2007, March 22). Sustainable and Green Ports: Application of Sustainability Principles to Port Development and Operation. https://doi.org/10.1061/40834(238)60
3. Alshehhi, A., Nobanee, H., & Khare, N. (2018, February 13). The Impact of Sustainability Practices on Corporate Financial Performance: Literature Trends and Future Research Potential. Multidisciplinary Digital Publishing Institute, 10(2), 494-494. https://doi.org/10.3390/su10020494
4. Developing a Brilliant Business Strategy for Sustainable Development. (2020, May 8). https://sustainablebusinessforum.com/1103/developing-brilliant-business-strategy-for-sustainable-development/
5. Gopalakrishnan, K S., Yusuf, Y., Musa, A., Abubakar, T., & Ambursa, H M. (2012, November 1). Sustainable supply chain management: A case study of British Aerospace (BAe) Systems. Elsevier BV, 140(1), 193-203. https://doi.org/10.1016/j.ijpe.2012.01.003
6. Hall, P. (2007, August 1). Seaports, Urban Sustainability, and Paradigm Shift. Taylor & Francis, 14(2), 87-101. https://doi.org/10.1080/10630730701531757
7. Hollen, R M., Bosch, F V D., & Volberda, H. (2014, October 23). Strategic levers of port authorities for industrial ecosystem development. Palgrave Macmillan, 17(1), 79-96. https://doi.org/10.1057/mel.2014.28
8. Indu, P. V., & Vidhukumar, K. (2020). Research designs-an overview. Kerala Journal of Psychiatry, 32(1). https://doi.org/10.30834/kjp.32.1.2019.179
9. Khanday, S. A., & Khanam, D. (2019). The Research Design. Journal of Critical Review, 6(3), 367-376. file:///C:/Users/Personal/Downloads/theresearchdesign.pdf
10. Lun, Y H V., Lai, K., Wong, C W., & Cheng, T. (2015, February 1). Greening and performance relativity: An application in the shipping industry. Elsevier BV, 54, 295-301. https://doi.org/10.1016/j.cor.2013.06.005
11. McDonough, W. (2002, August 1). Design for the Triple Top Line: New Tools for Sustainable Commerce. Elsevier BV, 9(3), 251-258. https://doi.org/10.1016/s1066-7938(02)00069-6
12. Najjar, R. (2022, June 27). Four-dimensional spatial sustainability (4DSS): a revolutionary approach toward utopian sustainability. Springer Nature, 3(1). https://doi.org/10.1007/s43621-022-00090-x
13. Özispa, N., & Arabelen, G. (2018, January 1). Sustainability issues in ports: content analysis and review of the literature (1987- 2017). EDP Sciences, 58, 01022-01022. https://doi.org/10.1051/shsconf/20185801022
14. Porter, M.A. Competitive Advantage: Creating and Sustaining Superior Performance; Free Press: New York, NY, USA, 1985.
15. Rothaermel, F.T. (2021). Strategic Management. McGraw-Hill Education
16. Siew, R. (2015, December 1). A review of corporate sustainability reporting tools (SRTs). Elsevier BV, 164, 180-195. https://doi.org/10.1016/j.jenvman.2015.09.010
17. Soomro, M A. (2023, June 21). Exploring Business Sustainability: Testing the Role of Service and Marketing Innovation., 13(6). https://doi.org/10.6007/ijarbss/v13-i6/17763
18. Tong, Y., & Mao, J. (2014). Towards Green Shipping with Integrated Fleet Deployment and Bunker Management. arXiv (Cornell University).
19. Walcott, R., Corso, P S., Rodenbusch, S E., & Dolan, E L. (2018, March 1). Benefit–Cost Analysis of Undergraduate Education Programs. https://doi.org/10.1187/cbe.17-06-0114
20. Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long Range Planning, 15(2), 54–66. https://doi.org/10.1016/0024-6301(82)90120-0
21. White, G W., & Crawford, G A. (1998, November 1). Cost-Benefit Analysis of Electronic Information: A Case Study. Association of College and Research Libraries, 59(6),
22. Yarmy, R., & Sereno, D. (2011, August 30). Port of Long Beach Sustainable Design and Construction Guidelines. https://doi.org/10.1061/41190(422)82