Abstract :

The Asia-Pacific region, marked by rapid industrial growth and significant mining activities, offers both opportunities and challenges for companies in the conveyor belt splicing materials market. IL Group, known for its high-quality RARE System, has seen a decline in sales within this competitive environment. The centralization of manufacturing in Atlanta has led to long lead times and high logistics costs, reducing the company’s competitiveness. Moreover, insufficient after-sales support and integration challenges with client systems have further decreased customer satisfaction and retention. This research aims to identify the primary factors behind the RARE System’s decreased sales and to develop strategies for optimizing it to attract and retain clients. Additionally, it seeks to recommend business strategies to enhance IL Group’s competitiveness in the Asia-Pacific market. Data collection involved interviews and surveys with clients and internal stakeholders. The data was analyzed using thematic analysis, root cause analysis, SWOT & TOWS analysis, and Porter’s Five Forces framework. The study found that logistical challenges from centralized manufacturing, inadequate support, intense competition, and integration issues with client systems were key factors driving sales declines. To address these issues, the research recommends that IL Group establish regional manufacturing facilities to reduce costs and lead times. Improving customer support through regional centers and robust CRM systems is also essential. Investing in continuous R&D for product innovation will keep the product relevant and appealing. Implementing flexible pricing models and targeted marketing, along with forming strategic local partnerships, will further enhance competitiveness. By proposing these strategies, this research contributes to strategic business management. It offers practical solutions to enhance operational efficiency and market competitiveness. These strategies provide a structured approach to overcoming key challenges and achieving sustainable growth in the Asia-Pacific market.

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Keywords :

asia-pacific market, business optimization, Competitive Strategy, conveyor belt splicing, customer support, manufacturing localization, rare system.

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