Abstract :

 India has been a developing country; in the process of development India has seen massive revolution in information technology. As information technology industry is growing in a fast phase that has enabled the people to use smartphones and computers extensively which has resulted in excessive consumption of data. Smart phones are not just phones now they have become an integral part of our life, as a result of which the data consumption has also seen an immense growth. In this article we will be discussing on how smart phones have replaced many elements and also how extensively data is being consumed in the name of entertainment, though India is in developing stage which has a lot of disparities in rural and urban region, but in urban and semi urban and also in rural some portion of society, terrain there is a community which is using the data enormously. Data consumption has grown a massive growth specially in the period of covid. The covid lock down has also contributed to the OTT platforms like amazon prime, Netflix, voot, zee5 etc are demanded by the middle income and high income group people. We will be comparing the average amount spent on data purchase and average amount of data consumed per head. In this article we have attempted to understand at what rate data is being consumed, what is the average amount of money spend on data per head.

---

Keywords :

Data, Data consumption, Data market, Internet

---

References :

1. Grover, S. (2021). Pattern of Internet use among professionals in India: Critical look at a surprising survey result. www.academia.edu. https://www.academia.edu/56098853/Pattern_of_Internet_use_among_professionals_in_India_Critical_look_at_a_surprising_survey_result
2. Murugiah, P. (2020). Internet Usage in India. In Advances in library and information science (ALIS) book series (pp. 29–37). SAGE Publishing. https://doi.org/10.4018/978-1-7998-1309-5.ch004
3. Waykar, Y. (2016). A Study of Mobile Internet Users In India. ResearchGate. https://www.researchgate.net/publication/322992035_A_Study_of_Mobile_Internet_Users_In_India
4. Agarwal, A., & Dhir, A. (2019). Understanding internet usage patterns in India: A review of literature. Computers in Human Behavior, 101, 441-453.
5. Gupta, S., & Sharma, S. (2020). Internet penetration in India: A critical review. Journal of Social and Economic Development, 22(1), 112-126.
6. Kumar, A., & Mittal, S. (2018). Internet usage among Indian youth: A literature review. International Journal of Information Management, 42, 124-136.
7. Pandey, S., & Singh, S. (2017). Mobile internet adoption in rural India: A systematic literature review. Telematics and Informatics, 34(4), 114-125.
8. Reddy, P. N., & Prasad, S. (2021). Internet usage and its impact on socio-economic development in India: A systematic review. International Journal of Community Well-Being, 4(2), 289-305.
9. News18 report on Data consumption in India.https://www.news18.com/news/tech/heres-how-much-mobile-data-an-average-indian-consumes-every-month-4877453.html.
10. https://www.ilkogretim-online.org/fulltext/218-1630321030.pdf?1656322495