Abstract :

Organizational change is important for business evolution, as it can impact the business direction and employees’ perceptions. Although intimidating, organizational changes can offer opportunities for growth and advancement when effectively managed. PT Jasa Yuwana, known for its assurance services, faces challenges due to low revenue growth over the past five years in assurance services, constraints in revenue optimization, and positive prospects in consulting business. It is crucial for the Company to understand employee perceptions as it plans a split. This study evaluates employee perceptions and suggests strategies for the new entity, NewCo. The main factors affecting perception are Healthy relationships with the employer/leaders and Application of skills and knowledge. To develop a growth strategy that focuses on strengths and opportunities, NewCo can use tools like the IE Matrix and TOWS Matrix. The implementation of the SO strategy is crucial for post-split survival, with employee retention being key to long-term competitiveness.

---

Keywords :

business split, Employee Engagement, employee perception, Employer Branding, SO strategy.

---

References :

1. HBS Online. Types of Organizational Change. Harvard Business School Online. [Online] March 20, 2020. https://online.hbs.edu/blog/post/types-of-organizational-change.
2. Johnson, Gerry, Scholes, Kevan and Whittington, Richard. Exploring Corporate Strategy. Essex : Financial Times Prentice Hall imprint, 2008.
3. Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. Strategic Management: Competitiveness & Globalization: Concepts and Cases. 13. Cengage Learning : Boston, 2019.
4. Thompson, Arthur A., et al. Crafting and Executing Strategy: The Quest for Competitive Advantage. New York : McGraw-Hill Higher Education, 2018.
5. Captivating company: dimensions of attractiveness in employer branding. Berthon, Pierre, Ewing, Michael and Hah, Li Lian. 2005, International Journal of Advertising: The Review of Marketing Communications, pp. 151-172.
6. Effectiveness of employer branding on staff retention and compensation expectations. Bussin, Mark and Mouton, Hugo. 1, 2019, South African Journal of Economic and Management Sciences, Vol. 22, pp. 1-8.
7. Managing for Success: A Comparison of the Private and Public Sectors. Gold, K. A. 6, 1982, Public Administration Review, Vol. 42, pp. 568–575.
8. Pride in economic psychology. Lea, S.E.G. and Webley, P. 2-3, 1997, Journal of Economic Psychology, Vol. 18, pp. 323-340.
9. Robbins, Stephen P., Judge, Tim and Campbell, Tim. Organizational Behaviour. New York : Pearson, 2017.
10. The measurement and antecedents of affective, continuance and normative commitment to the organization. Allen, Natalie J. and Meyer, John P. 1990, Journal of Occupational Psychology, pp. 1-18.
11. Understanding organizational change: A schematic perspective. Lau, Chung-Ming and Woodman, Richard W. 1995, The Academy of Management Journal, pp. 537-554.
12. Aon Hewitt. 2017 Trends in Global Employee Engagement. Compass. [Online] 2017. https://compass.arizona.edu/sites/compass.arizona.edu/files/AON_Hewitt_2017-Trends-in-Global-Employee-Engagement%5B1%5D.pdf.

13. David, Fred R. Strategic Management Concepts and Cases. s.l. : Prentice Hall, 2011.
14. Cuofano, Gennaro. What Is The Grand Strategy Matrix? The Grand Strategy Matrix In A Nutshell. FourWeekMBA. [Online] December 23, 2023. https://fourweekmba.com/grand-strategy-matrix/.
15. Francis, Abey. Grand Strategy Matrix. MBA Knowledge Base. [Online] May 19, 2014. https://www.mbaknol.com/strategic-management/grand-strategy-matrix/.
16. Creswell, John W. and Creswell, J. David. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Los Angeles : SAGE Publications, 2018.
17. Mordor Intelligence. Global Consulting Service Market Size and Share Analysis – Growth Trends and Forecasts (2023 – 2028). Hyderabad : Mordor Intelligence LLP, 2023.
18. Dewi, Retia Kartika. Jadwal Lengkap dan Tahapan Pemilu 2024. Kompas.com. [Online] July 11, 2022. https://www.kompas.com/tren/read/2022/07/11/170000065/jadwal-lengkap-dan-tahapan-pemilu-2024?page=all.
19. Almawadi, Issa. Indonesia Is Safe From A 2023 Recession, But Economic Growth Will Slow Down. VOI. [Online] November 10, 2022. https://voi.id/en/economy/226151.
20. , Agatha Olivia and S., Resinta. Indonesia alert against recession potential: Indrawati. Antara News. [Online] 2022. https://en.antaranews.com/news/239169/indonesia-alert-against-recession-potential-indrawati.
21. O’Neill, Aaron. Indonesia: Growth rate of the real gross domestic product (GDP) from 2018 to 2028. Statista. [Online] November 2023. https://www.statista.com/statistics/320068/gross-domestic-product-gdp-growth-rate-in-indonesia/.
22. Sullivan, John. The 8 Elements of a Successful Employment Brand. ERE. [Online] February 23, 2004. https://www.ere.net/the-8-elements-of-a-successful-employment-brand/.
23. Conference Board of Canada. Engaging Employees Through Your Brand. s.l. : Conference Board, Incorporated, 2001.
24. Statista Market Insights. Digital Payments – Indonesia. Statista. [Online] April 2023.

https://www.statista.com/outlook/dmo/fintech/digital-payments/indonesia#transaction-value.

25. —. Digital Commerce – Indonesia. Statista. [Online] April 2023. https://www.statista.com/outlook/dmo/fintech/digital-payments/digital-commerce/indonesia.
26. —. Digital Economy – Indonesia. Statista. [Online] July 2021. https://www.statista.com/outlook/co/digital-economy/indonesia.
27. United Nations Indonesia. Our Work on the Sustainable Development Goals in Indonesia. United Nations Indonesia. [Online] 2023. https://indonesia.un.org/en/sdgs.
28. Eddymurthy, Ira A and Adhijoso, Bima D. Doing Business in Indonesia: Overview. Thomson Reuters Practical Law. [Online] December 1, 2021.

https://uk.practicallaw.thomsonreuters.com/Document/I2ef1299a1ed511e38578f7ccc38dcbee/View/FullText.html?transitionType=CategoryPageItem&contextData=(sc.Default)&comp=pluk&navId=536600872582095833F103BCB3C2F1A6.

29. Eddymurthy, Ira A and Wirabuana, Revaldi N. Establishing a business in Indonesia. Thomson Reuters Practical Law. [Online] July 1, 2021. https://uk.practicallaw.thomsonreuters.com/Document/Ibbf592a4062011e498db8b09b4f043e0/View/FullText.html?transitionType=CategoryPageItem&contextData=(sc.Default)&comp=pluk&navId=70E00AE5FE17F7C7234C063EFCBA669C.

30. Organizational pride and its positive effects on employee behavior. Gouthier, M.H.J. and Rhein, M. 5, 2011, Journal of Service Management, Vol. 22, pp. 633-649.
31. Rothaermel, Frank T. Strategic Management. New York : McGraw-Hill Education, 2018.
32. Evolving Interpretations as a Change Unfolds: How Managers Construe Key Organizational Events. Isabella, Lynn A. 1990, The Academy of Management Journal, pp. 7-41.
33. Kets de Vries, Manfred F. R. and Miller, Danny. The Neurotic Organization. San Francisco : Jossey-Bass, 1984.
34. An integrative review of employer branding and OB theory. Edwards, Martin R. 1, 2010, Personnel Review, Vol. 39, pp. 5-23.
35. Employer Branding and Recruitment: Social Media Field Experiments Targeting Future Public Employees. Papenfuß, Ulf and Keppeler, Florian. 4, 2020, Public Administration Review, Vol. 81, pp. 763-775.