Title : Pro-Environmental Behavior on Relegic Tourism Attraction: A Review of Eliciting Awe, Destination Image and Tourist Satisfaction

Vol 5 No 10 (2023): Volume 06 Issue 10 October 2023

Article Date Published : 5 October 2023 | Page No.: 6547-6555 | Google Scholar | Crossref doi for this article

Abstract :

As a sector that regularly outgrows the world economy, the tourism industry faces the challenge of minimizing its negative impact on the environment. Tourist destinations that become tourist attractions in Bali are very diverse and interesting to visit. One of them is the temple. The most frequent temples that are visited by tourists are Lempuyang Dasar, Uluwatu, Besakih, and Tirta Empul temples. To maintain the sanctity and environment of the temple, it is necessary for tourists to behave pro-environmentally. In order to maintain the temple’s environment and its beauty, it is necessary for visitors to always behave green or pro-environmental behavior (PEB), this is intended so that tourists who uphold sustainable behavior and do so with an environmentally friendly message strategy PEB is a person’s behavior to minimize negative impacts on nature and is categorized as a tool for sustainable tourism management. The aims of this study are to (1) analyze pro-environmental behavior on religious tourism attractions; and (2) identify the effect of eliciting AWE, destination image, and tourist satisfaction on pro-environmental behavior of tourists on religious tourism attractiveness. This study uses a quantitative analysis approach that adopts Partial Least Square (PLS). The specific aim of the research is to analyze the pro-environmental behavior of tourists in increasing environmental sustainability in the attractiveness of religious tourism in Bali. The results show that AWE has a significant effect on PEB. CS has a significant effect on PEB. DI has a significant effect on PEB. CS has a higher influence than the AWE and DI variables directly on the PEB variable.

Keywords :

Destination image, Eliciting awe, pro-environmental behavior, Tourist satisfaction.

References :

  1. Alipour, H., Olya, H. G. T., & Forouzan, I. (2017). Environmental impacts of mass religious tourism: From residents’ perspectives. Tourism Analysis, 22(2), 167–183. https://doi.org/10.3727/108354217X14888192562285
  2. Blok, V., Wesselink, R., Studynka, O., & Kemp, R. (2014). Encouraging sustainability in the workplace: A survey on the pro-environmental behaviour of university employees. Journal of Cleaner Production, 106, 55–67. https://doi.org/10.1016/j.jclepro.2014.07.063
  3. Boiral, O., Talbot, D., & Paillé, P. (2015). Leading by Example: A Model of Organizational Citizenship Behavior for the Environment. Business Strategy and the Environment, 24(6), 532–550. https://doi.org/10.1002/bse.1835
  4. Chan, H. K., He, H., & Wang, W. Y. C. (2012). Green marketing and its impact on supply chain management in industrial markets. Industrial Marketing Management, 41(4), 557–562.
  5. Cheema, S., Afsar, B., Al-Ghazali, B. M., & Maqsoom, A. (2020). How employee’s perceived corporate social responsibility affects employee’s pro-environmental behaviour? The influence of organizational identification, corporate entrepreneurship, and environmental consciousness. In Corporate Social Responsibility and Environmental Management (Vol. 27, Issue 2, pp. 616–629). John Wiley and Sons Ltd. https://doi.org/10.1002/csr.1826
  6. Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/J.TOURMAN.2009.02.008
  7. Cheung, L. T. O., & Fok, L. (2014). Assessing the Role of Ecotourism Training in Changing Participants’ Pro-Environmental Knowledge, Attitude and Behaviour. Asia Pacific Journal of Tourism Research, 19(6), 645–661. https://doi.org/10.1080/10941665.2013.797003
  8. Coghlan, A., Buckley, R., & Weaver, D. (2012). A framework for analysing awe in tourism experiences. Annals of Tourism Research, 39(3), 1710–1714. https://doi.org/10.1016/j.annals.2012.03.007
  9. Echtner, C. M., Ritchie, J. R. B., & Ritchie, A. B. (n.d.). The Measurement of Destination Image: An Empirical Assessment.
  10. Gallarza, M. G., Gil, I., Haydée, S., & García, C. (2002). DESTINATION IMAGE Towards a Conceptual Framework. In Annals of Tourism Research (Vol. 29, Issue 1). www.elsevier.com/locate/atoures
  11. Gartner, W. C. (1994). Image formation process. Journal of Travel and Tourism Marketing, 2(2–3), 191–216. https://doi.org/10.1300/J073v02n02_12
  12. Gordon, B., Jacobs, J. M., & Wright, P. M. (2016). Social and emotional learning through a teaching personal and social responsibility based after-school program for disengaged middle-school boys. Journal of Teaching in Physical Education, 35(4), 358–369. https://doi.org/10.1123/jtpe.2016-0106
  13. Hahm, J. (Jeannie), Tasci, A. D., & Terry, D. B. (2018). Investigating the Interplay Among the Olympic Games Image, Destination Image, and Country Image for Four Past Hosts. Faculty Scholarship and Creative Works, 35(6), 755–771. https://doi.org/10.1080/10548408.2017.1421116
  14. Jia, F., & Yu, H. (2021). Action, communication, and engagement: How parents “ACE” Children’s pro-environmental behaviors. Journal of Environmental Psychology, 74. https://doi.org/10.1016/j.jenvp.2021.101575
  15. Keltner, D., & Haidt, J. (2003). Approaching awe, a moral, spiritual, and aesthetic emotion. In Cognition and Emotion (Vol. 17, Issue 2, pp. 297–314). https://doi.org/10.1080/02699930302297
  16. Kwon, J., & Boger, C. A. (2021). Influence of brand experience on customer inspiration and pro-environmental intention. Current Issues in Tourism, 24(8), 1154–1168. https://doi.org/10.1080/13683500.2020.1769571
  17. Lee, K., Ashton, M. C., Choi, J., & Zachariassen, K. (2015). Connectedness to Nature and to Humanity: Their association and personality correlates. Frontiers in Psychology, 6. https://doi.org/10.3389/fpsyg.2015.01003
  18. Lu, D., Liu, Y., Lai, I., & Yang, L. (2017). Awe: An important emotional experience in sustainable tourism. Sustainability (Switzerland), 9(12). https://doi.org/10.3390/su9122189
  19. Mesmer-Magnus, J. R., DeChurch, L. A., & Wax, A. (2011). Moving emotional labor beyond surface and deep acting. Http://Dx.Doi.Org/10.1177/2041386611417746, 2(1), 6–53. https://doi.org/10.1177/2041386611417746
  20. Norman, A. (2011). Spiritual tourism: Travel and religious practice in western society. Bloomsbury Publishing.
  21. Pearce, P. L. (2005). Tourist Behaviour. Tourist Behaviour. https://doi.org/10.21832/9781845410247
  22. Piff, P. K., Dietze, P., Feinberg, M., Stancato, D. M., & Keltner, D. (2015). Awe, the small self, and prosocial behavior. Journal of Personality and Social Psychology, 108(6), 883–899. https://doi.org/10.1037/pspi0000018
  23. Pike, S. (2002). Destination image analysis-a review of 142 papers from 1973 to 2000. In Tourism Management (Vol. 23).
  24. Prade, C., & Saroglou, V. (2016). Awe’s effects on generosity and helping. Journal of Positive Psychology, 11(5), 522–530. https://doi.org/10.1080/17439760.2015.1127992
  25. Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend. Journal of Travel Research, 56(1), 41–54. https://doi.org/10.1177/0047287515620567
  26. Ramkissoon, H., Weiler, B., & Smith, L. D. G. (2012). Place attachment and pro-environmental behaviour in national parks: The development of a conceptual framework. Journal of Sustainable Tourism, 20(2), 257–276. https://doi.org/10.1080/09669582.2011.602194
  27. Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being. Psychological Science, 23(10), 1130–1136. https://doi.org/10.1177/0956797612438731
  28. Ruepert, A. M., Keizer, K., & Steg, L. (2017). The relationship between Corporate Environmental Responsibility, employees’ biospheric values and pro-environmental behaviour at work. Journal of Environmental Psychology, 54, 65–78. https://doi.org/10.1016/j.jenvp.2017.10.006
  29. Shiota, M. N., Neufeld, S. L., Danvers, A. F., Osborne, E. A., Sng, O., & Yee, C. I. (2014). Positive emotion differentiation: A functional approach. Social and Personality Psychology Compass, 8(3), 104–117. https://doi.org/10.1111/spc3.12092
  30. Sirirat, P. (2019). Spiritual Tourism As A Tool For Sustainability: A Case Study of Nakhon Phanom Province, Thailand. International Journal of Religious Tourism and Pilgrimage, 7(3), 9. https://doi.org/10.21427/9nyd-w868
  31. Stellar, J. E., Gordon, A. M., Piff, P. K., Cordaro, D., Anderson, C. L., Bai, Y., Maruskin, L. A., & Keltner, D. (2017). Self-Transcendent Emotions and Their Social Functions: Compassion, Gratitude, and Awe Bind Us to Others Through Prosociality. Emotion Review, 9(3), 200–207. https://doi.org/10.1177/1754073916684557
  32. Suhartanto, D., Kusdibyo, L., Chen, B., Dean, D., & Setiawati, L. (2020). Predicting consumer behaviour in tourism industry: Comparing Structural Equation Modelling (SEM) and multiple regression. IOP Conference Series: Materials Science and Engineering, 830(3). https://doi.org/10.1088/1757-899X/830/3/032090
  33. Taylor, E. C., Livingston, L. A., Callan, M. J., Hanel, P. H. P., & Shah, P. (2021). Do autistic traits predict pro-environmental attitudes and behaviors, and climate change belief? Journal of Environmental Psychology, 76. https://doi.org/10.1016/j.jenvp.2021.101648
  34. Tyler, M., & Brownlee, J. (2012). NATURE-BASED RECREATIONISTS’ PERCEPTIONS OF CLIMATE CHANGE AND ATTITUDES TOWARDS CLIMATE CHANGE MITIGATION IN NATURAL ENVIRONMENTS.
  35. Unsworth, K. L., Dmitrieva, A., & Adriasola, E. (2013). Changing behaviour: Increasing the effectiveness of workplace interventions in creating pro-environmental behaviour change. Journal of Organizational Behavior, 34(2), 211–229. https://doi.org/10.1002/job.1837
  36. Wang, L., & Lyu, J. (2019). Inspiring awe through tourism and its consequence. Annals of Tourism Research, 77, 106–116. https://doi.org/10.1016/j.annals.2019.05.005
  37. Yang, Y., Yang, Z., Bao, T., Liu, Y., & Passmore, H. A. (2016). Elicited Awe Decreases Aggression. Journal of Pacific Rim Psychology, 10. https://doi.org/10.1017/prp.2016.8
  38. Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–223. https://doi.org/10.1016/j.tourman.2013.06.006
  39. Zsóka, Á., Szerényi, Z. M., Széchy, A., & Kocsis, T. (2013). Greening due to environmental education? Environmental knowledge, attitudes, consumer behavior and everyday pro-environmental activities of Hungarian high school and university students. Journal of Cleaner Production, 48, 126–138. https://doi.org/10.1016/j.jclepro.2012.11.030

How to Cite :

Pro-Environmental Behavior on Relegic Tourism Attraction: A Review of Eliciting Awe, Destination Image and Tourist Satisfaction. Ni Putu Lianda Ayu Puspita, Ni Nyoman Triyuni, Nyoman Mastiani Nadra, Putu Gita Suari Miranti, I Kadek Doni Pradipa Wiguna, 5(10), 6547-6555. Retrieved from https://ijcsrr.org/single-view/?id=12873&pid=12822

Most read articles by the same author(s)

Ni Putu Lianda Ayu Puspita, Ni Nyoman Triyuni, Nyoman Mastiani Nadra, Putu Gita Suari Miranti, I Kadek Doni Pradipa Wiguna,

View

189

Citation

Downloads

Article Details