Abstract :

This research focuses on customer engagement strategies for technology companies to become industry leaders. It emphasizes the importance of leveraging profitable customers through Customer Lifetime Value (CLV) analysis, segmentation and targeted marketing. By analyzing real data from Natione Tech, the study identified three key factors: current value, potential value, and customer loyalty. Based on this analysis, 57 customers are categorized into high, medium, and low-profit segments, each requiring tailored marketing approaches. The strategies include personalized communication, cross-selling, exceptional customer service for high-profit customers; flexibility, trust-building, and direct assistance for medium-profit customers; and competitive pricing, loyalty programs, and targeted campaigns for low-profit customers. These strategies empower companies to excel in the customer engagement platform market and strengthen their position as technology leaders.

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Keywords :

Customer Churn., Customer Lifetime Value, Customer segmentation, Customer Values

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