Abstract :

This research study explores the relationship between cultural and cybernetic control, cost leadership strategy, differentiation strategy, and corporate sustainability. Utilizing a quantitative methodology, data is collected from a diverse sample of companies representing different industries in Indonesia. Validated questionnaires are used to measure cultural control, cybernetic control, cost leadership strategy, differentiation strategy, and corporate sustainability performance. The collected data is analyzed using statistical techniques such as regression analysis or correlation tests to examine the connections between the variables. The findings of this study will enhance our understanding of how cultural and cybernetic control mechanisms, in conjunction with cost leadership and differentiation strategies, influence corporate sustainability. The outcomes will provide valuable insights and recommendations for organizations aiming to improve their sustainability practices and optimize their competitive strategies.

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Keywords :

corporate sustainability, cost leadership strategy, Cultural control, cybernetic control, differentiation strategy.

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