Abstract :

Green vegetables are one type of food that is very commonly consumed by the community to fulfill nutrients, vitamins, minerals, fiber and iron. The nutrients contained in green vegetables are needed to increase endurance and facilitate the body’s metabolic processes, so it is very related to public health. Vegetable products consumed must be ensured in a safe and hygienic condition, in this case requiring a good and correct cultivation process as stated in the recommendations of a sustainable agricultural system. The objectives in this study were to determine the level of consumer interest in green vegetable products, determine the level of application of sustainable agriculture in green vegetable cultivation and analyze the effect of the level of consumer interest on the level of application of sustainable agricultural systems in green vegetable cultivation. The research was conducted in August 2022 in Jati Agung District, South Lampung Regency on green vegetable farmers with 76 respondents. The research method used is descriptive quantitative with Parcial Least Square (PLS) statistical analysis assisted through SmartPLS software version 3.0. The results showed that the level of consumer interest in green vegetable products is in the low category, which means that vegetable products are no longer in great demand by the community, while the level of implementation of a sustainable agricultural system is in the high category, meaning that respondents have been able to implement good cultivation recommendations even though they are not maximized. The results of the analysis show that the level of consumer interest has a significant positive influence on the level of application of sustainable agricultural systems in vegetable cultivation, meaning that the better the level of consumer interest, the higher the application of sustainable green vegetable farming systems.

---

Keywords :

consumer interest, green cultivation, sustainable agriculture

---

References :

1. Butar, F. B., Prihandono, I., dan Sayekti, C. W. 2022. Peningkatan Daya Saing Kopi Kare di Dusun Seweru dengan Ekolabel Swadeklarasi. Jurnal Abdimas, 26(2), 182-190.
2. Erdyanti, D. 2015. Analisis Usahatani dan Potensi Sayuran Organik Pada Kelompok Tani Tanuse (Kasus di Desa Sumberejo, Kecamatan Batu, Kota Batu) (Doctoral dissertation, Universitas Brawijaya).
3. Idaman, N., Yuliati, L. N., dan Retnaningsih, R. 2012. Sikap konsumen terhadap beras organik. Jurnal manajemen & agribisnis, 9(2), 117-126
4. Kotler, P., dan Keller, K. L. 2013. Strategi Pemasaran. Preshallindo, Jakarta.
5. Malik, M. K., Wahyuni, S., dan Widodo, J. (2018). Sistem bagi hasil petani penyakap di desa krai kecamatan yosowilangun kabupaten lumajang. JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 12(1), 26-32
6. Ma’ruf, A. 2017. Agrosilvopastura sebagai sistem pertanian terencana menuju pertanian berkelanjutan. Bernas: Jurnal Penelitian Pertanian, 13(1), 81-90.
7. Natsir, M. F. 2019. Perilaku hidup bersih dan sehat (PHBS) pada tatanan rumah tangga masyarakat desa parang baddo. Jurnal Nasional Ilmu Kesehatan, 1(3), 54-59.
8. Pertiwi, S. K., Rizal, K., dan Triyanto, Y. 2021. Pengaruh pupuk organik cair urin kambing dan pestisida alami terhadap pertumbuhan tanaman kacang panjang beda varietas di desa Gunung Selamat. Indonesian Journal of Community Services, 3(1), 19-30.
9. Purnomo, E. 2017. Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Minat Beli Konsumen Dalam Membeli Beras Lokal (Studi Kasus Desa Rambah Utama). Jurnal Mahasiswa Prodi Manajemen Fakultas Ekonomi, 4(1).
10. Rizki, R. M. 2019. Tinjauan penjadwalan masa tanam dan penanganan pasca panen sayuran di Perusahaan Yui Katsuo Farm Perfektur Nagano Jepang pada tahun 2018 (Doctoral dissertation, Institut Manajemen Koperasi Indonesia).
11. Septiyani, D., Suryani, D., & Yulianto, A. 2021. Hubungan Pengetahuan, Sikap, Tingkat Pendidikan dan Usia dengan Perilaku Keamanan Pangan Ibu Rumah Tangga di Kecamatan Pasaleman, Cirebon. Gorontalo Journal of Public Health, 4(1), 45-54.
12. Utomo, B dan D.H. Febrianto. Increasing Farmers’ Income with Implementation Good Agricultural
    Practices (GAP) in Dragon Fruit Cultivation Farming Business. International Journal of Current Science Research and Review (IJCSRR). 6(4), 2478-2485