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I Gusti Bagus Rai Utama is a Full Professor in the Department of Tourism Business Management, Faculty of Business, Tourism, Education and Humanities, Dhyana Pura University, Bali, Indonesia. He holds a PhD in Tourism Studies, an MA in Agribusiness Management from Udayana University, an MA in Leisure and Tourism Studies from CHN Professional University Leeuwarden (now NHL Stenden), and a BA in Development Economics from Mahasaraswati University, Bali. His research focuses on economic tourism, agritourism, destination management, and senior tourism.