Proposed Marketing Strategy Development for Local Cattle Frozen Semen Sales (Case Study: Balai Inseminasi Buatan Lembang)

: BIB Lembang was constructed in 1975 and became the first Artificial Insemination Center to be developed in Indonesia. BIB Lembang is also a Technical Implementation Unit which is under the Director General of Livestock and Animal Health and is responsible to the Director General of Livestock and Animal Health and is technically fostered by the Director of Livestock Breeding and Production with production duties. Marketing, testing, and monitoring of superior livestock semen quality, as well as preparation of artificial insemination methods. Meanwhile, based on the author's initial research and problem-solving efforts, The research's findings indicate that although BIB Lembang continues to have strong customer loyalty, a large number of its patrons still choose imported cattle frozen semen to local cattle frozen semen. The purpose of this study is to identify the factors that influence customer satisfaction in relation to service quality, as well as the impact of human resources capability and technological infrastructure support on the quality of local cattle frozen semen products. Additionally, a business strategy to enhance competitiveness in the local cattle semen market will be designed. Both quantitative and qualitative methods will be used in this study. STP methodology and customer analysis both employ quantitative methodologies. Internal study of “Current Marketing Capability” and the search for preferences in "secondary data" were used in the data collection process. Seven people were interviewed using the qualitative method, one of whom was the head of BIB Lembang. Based on the research findings, companies can implement business strategies such as service quality to boost sales of local frozen cow semen. These strategies should be complemented by superior human resource competence, adequate technological infrastructure, good online ordering facilities - Sijalu, and customer satisfaction. To develop a SWOT Analysis and TOWS matrix for BIB Lembang in order to obtain a competitive edge and boost sales of local cattle frozen semen, the internal and external aspects will be analyzed using PESTEL analysis, competitor analysis, current marketing capability, and competitor analysis.


INTRODUCTION
One of the subsectors that greatly boosts the national economy and can absorb labor is the livestock subsector, making it a dependable partner in initiatives to strengthen the economy of the country.13.56 million people in Indonesia were living in agricultural families as per the 2013 Agricultural Census.Furthermore, the community's nutritional status will improve with the direct availability of livestock products, particularly for animal proteins and calorie-filling foods.The quality of human resources will increase if animal protein and energy needs are met.Then, it was projected that the number of Indonesian beef cattle had increased once again, to reach 17.44 million in 2020.It was projected that there will be 18.05 million beef cattle in Indonesia in 2021.This shows that the number of beef cattle in the country has increased by 3.49 percent from the previous year.Of all the regions, East Java has the largest population of beef cattle, with 4.93 million head in 2021.South Sulawesi is in third position, with 1.46 million beef cattle, and Central Java is in second place, with 1.86 million.As of 2021, there are just 1,805 beef cattle heads in DKI Jakarta.At that point, Bangka Belitung has 16.46,000 heads.It is possible to increase the genetic quality of beef cattle in order to increase their population and productivity.The best technology to employ in Indonesian efforts to improve the genetic quality of beef cattle is artificial insemination.Artificial insemination (AI) has been demonstrated to offer advantages over natural mating, such as the use of better men, financial savings from keeping males, the avoidance of disease transmission, and increased reproductive efficacy (Tolihere).Based on research conducted by Shehu et al. (2010), using frozen semen in cattle offers the following advantages: (1) employing fewer bulls because one bull costs more than the cost of frozen semen, (2) lowering the risk of disease transmission, (3) raising the possibility of the greatest genetic selection, and (4) enhancing male safety.Hall and Glaze (2013) state that commercial sexing semen has been available for dairy cattle for the past ten years, but only for beef cattle for the last five years.Because of this, artificial insemination technology is developing rapidly in America.There are 28 distinct kinds of sexing bulls according to dairy cattle sexing companies.The results of the study show that employing female sex semen, as opposed to ordinary semen, lowers conception rates in dairy cows by 0 to 20%.Similar results were found by Cooke et al. (2014), who noted that the use of sexing semen has increased over the previous 50 years and is more common among dairy cows that have a 70-90% birth rate.The main factor influencing the effectiveness of artificial insemination is the caliber of the frozen semen that is produced.Factors influencing the quality of frozen sperm include the caliber of the guys who generate the sperm, the procedure used to manufacture the sperm up to artificial insemination was used in the field, and the handling of males from the 2008 National Statistics Agency (BSN).Artificial insemination (AI) success rate is determined by (i) farmer-level semen quality, (ii) health of the cows to be inseminated, (iii) reporting to officers quickly, (iv) accuracy of lust detection, and (v) aspects of animal health and feed management to foresee potential interactions between environmental factors and genetic impacts according to Dwiyanto and Inounu (2009).The business scope of BIB Lembang includes both upstream and downstream processes.Receiving fresh semen, analyzing its volume, color, viscosity, mass motion, individual motion (under a microscope), concentration, and PH process are the steps in the upstream process.The downstream steps include verifying the prepared frozen semen, adding liquid nitrogen, sealing the package, receiving, verifying the frozen semen, and signing the official letter minutes.Frozen semen production is one of the main tasks of the Lembang Artificial Insemination Center (BIB Lembang) in addition to marketing and artificial insemination (AI) development activities.Since being appointed as the BLU Working Unit in March 2020, the sale of frozen cement is the main source of revenue, more than 95% of revenues are obtained from the sale of frozen cement.

BUSINESS ISSUE
One of the primary responsibilities of the Lembang Artificial Insemination Center (BIB Lembang) is the manufacture of frozen semen, in addition to marketing and developing artificial insemination (AI).The selling of frozen cement has been the primary source of income since the BLU Working Unit was established in March 2020; over 95% of total revenue comes from this source.Cement production needs to be increased and approached in a few ways to satisfy demand.In 2021, the total output achieved 138.56%, or The Resource Based View, STP, and current marketing strategy are all part of the internal investigations.PESTEL analysis makes up the external analysis.Strengths, Weakness, Opportunities, and Threats will be analyzed using the TOWS matrix once the results of internal and external analysis have been obtained.Following that, the TOWS matrix would be used to conduct the process of creating the suggested marketing solution.An implementation plan, which provides BIB Lembang with the specifics of the solutions and implementation plan suggested, is the final phase.Segmentation, targeting, and positioning (STP) is a marketing tactic that reconsiders how and to whom we should advertise our products.It enhances the marketing messages' focus, pertinence, and customization for the intended audience.STP, to put it simply, is a marketing strategy that focuses on audience segmentation, identifies the target audience segments that best fit the product, and positions the product to effectively reach the target segment.STP marketing is the process of creating customer-focused, target-oriented, and market-optimized marketing strategies by using the STP (Segmentation, Targeting, and Positioning) model.The STP model has established itself as one of the crucial marketing models that marketers may utilize to enhance their marketing strategies, planning, and outcomes.The STP model aids in the application of marketing concepts, the creation of marketing programs, and the marketing mix.
Numerous enterprises contend with one another both domestically and internationally.Using competing solutions quickly and effectively is increasingly essential due to technological improvements and increased capacity for information processing and collection.For a corporation to have a better understanding of the macroenvironment that affects the operation of the industry, it is imperative that external surroundings and specific external pressures be examined.PESTLE, competitor analysis, and consumer analysis are the forms of external analysis used in this study.
a) Political policies: such as the degree of economic intervention by the government or broad shifts in the political environment inside the country.b) Economic conditions: A number of elements, including the overall state of the economy and more focused ones like interest rates, currency rates, inflation, unemployment, economic growth rate, savings rates, and per-capita domestic product, are crucial to the success of industry.c) Sociocultural forces: These comprise the attitudes, values, and lifestyles that shape the demand for specific goods and services, as well as the business's demographics.d) Technological elements: Technological factors include the rate of technological advancement and changes that could have a significant impact on society.e) Legal: The rules and laws that businesses must abide by, such as labor laws, consumer protection legislation, and regulations pertaining to occupational health and safety, are included in the legal element.f) Environmental aspect: Encompasses both ecological and environmental variables, including weather patterns, climate change, and related factors like scarcity of water.In the very competitive and complex business we operate in today, an analytical system between a corporation and its opponent is important.In order to build strategies that could assist the company flourish in the increasingly competitive business environment and to be more responsive to it, it is imperative that they analyze their competitors.Competitor analysis focuses on aspects such as tactical, operational, and strategic decision-making.Competitor identification has become essential for assessing the competitive landscape, fortifying defenses against possible intrusions, and for developing competitive assault and response strategies.The description of each element of the competitor analysis is as follows:  Objectives and upcoming goals Goals for future competitiveness should include product diversity, profit, income, and capital value.This study reveals how aggressively opponents employ their strategies.

 Accretions
Included is what rivals learn about the market, which hints at the direction of development rivals anticipate for the market.

 Present Approach
Competitors' strategies entail greater ability, actions, and capacities that rivals generate to carry out the plan.

 Competencies
The company's product and service differentiation, as well as the target category being targeted, will be determined by competitors' abilities.

METHODOLOGY
Both primary and secondary data sources are used in analysis.Secondary data was gathered from observations and interviews with BIB Lembang customers and management.The validity and loyalty of the business frozen semen from BIB Lembang were investigated using a sample of six interviewees in the data analysis procedure.Examples of secondary data include previous research, websites, and internal firm data.At BIB Lembang, the research was carried out from January to July of 2023.A descriptive methodology was utilized.The identification of alternative strategies, an execution plan, and internal and external strategic elements are made possible by this methodology.

RESULT AND ANALYSIS
The author must examine the environment of the firm in order to identify the issues that arise at BIB Lembang and offer solutions.Both internal and external analyses were carried out by the author.PESTLE and competitor analysis are used in external analysis.Internal analysis, meanwhile, makes advantage of STP analysis and existing marketing capabilities.The TOWS matrix and analysis were then used to examine both internal and external influences.

A. PESTEL ANALYSIS
Three national issues warrant attention: the waning of state power, the fragility of the economy, and the crisis of the national identity.One of the key roles in lessening this situation is "Revitalizing National Cattle Farm Management to Increase Food Security in the Context of National Resilience."It is ironic that cattle must be imported into an agricultural nation with the fourth-highest population in the world.Indonesia has the ability to be self-sufficient in cattle due to its abundance of natural resources.Diverse strategies are needed for the development of cattle farming, from bolstering factors related to breeding and seed to enhancing management and import control.As a result, this study will identify key areas for improvement that will support BIB Lembang's attempts to increase and diversify the local cattle market share, beginning with bettering the frozen semen procedure for local cattle.PESTEL is a strategic analysis method that evaluates outside business variables.
Businesses are unable to directly alter the external environment, but they are able to predict its various elements and consequences.Numerous factors influence and have an impact on businesses and organizations in the macro environment.
A general environment analysis aids in anticipating the real scenario and assists companies in creating an appropriate plan to accomplish their objectives and close performance expectation gaps caused by mistakes.

B. CURRENT MARKETING STRATEGY (STP)
Segmentation, Targeting, and Positioning, or STP marketing, is a three-step marketing process.We split our market, target our clients, and position our solution for each segment using the STP method.Identifying our target market (targeting), positioning our brand (positioning), and segmenting our market are the three primary steps in the STP process.For segmentation to be successful, groups with comparable requirements, wants, tastes, likes, and preferences should be formed (Ferrell & Hartline, 2011).In order to provide each client with specific, focused benefits, market segmentation involves breaking the market up into groups, or clusters, of consumers based on reasonable and significant criteria (Wright, 2003).In order to obtain a thorough grasp of the market and to ensure that the organization is clear about the needs and wants of its consumers in a highly dynamic environment, segmentation is essential.Realistic and profitable segmentation needs to originate from the top of the company.The purchasing and selling of frozen items or semen between businesses is referred to as the "business-to-customer" (B2C) market for local cow frozen semen.Breeders, non-governmental groups, enterprises that create animal products, local governments involved in agriculture and animal husbandry, and other businesses associated to frozen semen are all involved in these exchanges and interactions.Studies show that compared to B2B, the B2C segment has a market share of over 60%.As of 2023, the B2C category is predicted to grow at a compound annual growth rate (CAGR) of 6.21%.This growth is associated with increasing demand for increasing animal efficiency and productivity, consumption of meat, milk & dairy products, need for sustainable food production, support initiatives from industry stakeholders, and adoption of genderspecific semen are some of the key drivers of this market.Five buyers segmentation are present in the local cattle frozen semen business market: A. Industry Livestock Process The livestock processing industry is the main customer segment in the local cattle frozen semen business market.They rely on frozen semen to support success in breeding, especially in breeding their livestock so that their livestock increase in number in a relatively short time, without buying much from outside, reducing the company's operational expenses.These companies obtain frozen cement, which depends on BIB Lembang according to their preferences and the desired frozen cement product profile.B. Regional Government Regional governments, such as the Livestock and Animal Health Service, the Food Security and Agriculture Service, the Plantation and Livestock Service, etc. require frozen semen as part of agricultural research or extension programs and animal breeding.BIB Lembang is a trusted supplier that can meet their volume demands and provide consistent quality to guarantee customer satisfaction.C. FMCG Manufacturer FMCG companies often have accelerated programs to provide "raw material production" and require a supply of high-quality frozen semen.They may request imported frozen semen and local frozen semen, want fast service, or allocate frozen semen within their location.These companies look for frozen semen that fits the finished product requirements and meets product quality preferences for their customers.

D. School or University with Animal Department
Universities or schools with animal husbandry concentrations always require educational research and teaching.One of these could include frozen semen from local cows to be introduced earlier.They often select high quality frozen semen from BIB Lembang and work together to offer unique and differentiated teaching and research systems to their customers (universities or schools).

E. NGO or Livestock Entrepreneur
NGOs or entrepreneurs who produce cow products, or other processed cow's milk, apart from needing large and productive cows, also need frozen semen so that the quantity of their livestock increases more quickly.This producer uses frozen semen to insert thawed and pre-processed semen (sperm or semen) from male livestock into the female genital tract using a special method and tool called an "insemination gun".

C. COMPETITOR ANALYSIS
Companies in any part of Indonesia that use or require frozen seme local cattle for a nearly same market are considered competitors.Gaining an understanding of competitor analysis makes it possible to determine the advantages and disadvantages of companies operating in a given industry.Knowing how to market and distribute frozen semen from Local Cattle can be aided by this.In this study the authors concentrate on the services offered by BIB Lembang, namely subsidies or grants (DIPA) and direct sales.In Indonesia, several Artificial Insemination Centers (BIB) in several regions have the same thing, it will still be clear that there will be differences when the frozen semen sales program is actualized.The direct competitors to be investigated are BBIB Singosari Malang, UPTD Balai Perbibitan dan Pengembangan Inseminasi Buatan Ternak Sapi Perah Bunikasih Cianjur, and BIB Ungaran Semarang.Effective competitor analysis will assist in gathering the data and information needed to understand the goals of the company's competitors and the strategic implications that follow from those ambitions.
Finally, here the summary of competitor analysis:

D. SWOT ANALYSIS
A company's internal strengths are assessed using SWOT analysis, which is based on its core competencies.Opportunities and weaknesses are related to external factors that are outside the company's control.Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix is a crucial tool for matching.The organization's SWOT analysis will highlight the challenges it has and the opportunities that could help it accomplish its goals.Strengths, Weaknesses, Opportunities, and Threats, or SWOT analysis, is a technique for evaluating a company's internal and external environments.It also functions as a company strategy plan.Using a strategic planning method known as SWOT analysis, businesses can assess both their internal and external strengths and weaknesses as well as opportunities and threats.Strengths, Weaknesses, Opportunities The external influences that have the potential to impact a corporation are referred to as threats and opportunities.
Opportunities are advantageous external conditions, including expanding markets, changing consumer preferences, or technological advancements.Threats come from unfavorable external conditions like increased competition, recessions, or new regulations.By evaluating their dangers and opportunities, businesses can develop plans to maximize opportunities and reduce risks.

E. TOWS MATRIX
Heinz Weihrich created the Strengths-Weaknesses-Opportunities-Threats (TOWS) matrix, a conceptual framework for methodically analyzing a company by matching threats and opportunities from the external environment analysis with weaknesses and strengths from the internal environment analysis (Weihrich, 1982).The same point is also made in the book Strategic Management (Rothaermel, 2017), which states that by concurrently taking into account internal and external aspects, analysis utilizing the TOWS matrix enables businesses to assess their current state and prospects for the future.
The TOWS matrix provides a framework for creating, assessing, selecting, and gaining access to corporate strategies.This acronym stands for threats, opportunities, weaknesses, and strengths.It examines a business via the lenses of management and marketing.Most people erroneously think that the variations between the SWOT and TOWS matrix are solely due to the letters in the two acronyms being transposed.While not very important, the practical difference between TOWS and SWOT can be summed up as follows: a TOWS matrix analysis focuses on opportunities and threats in the external environment, whereas SWOT emphasizes the internal environment (strengths and weaknesses).Businesses can find and create strategies that are suited for the internal and external challenges they encounter with the help of the TOWS Matrix.In BIB Lembang, a TOWS matrix will reveal that there are four key methods at play.As follows:

BUSINESS SOLUTION
Based on the TOWS Matrix analysis, the author has selected four methods that BIB Lembang can use to address the business challenge and address the research question.When it comes to competing with local livestock in the frozen semen market in Indonesia, BIB Lembang finds it difficult.The strategies in the systems section are arranged to deal with problems that arise with the organization's internal systems.One of the four strategies in the system section is the creation of consumer target market priorities based on the backgrounds of private enterprises, non-governmental organizations (such as farmer organizations), and the regional government of Indonesia.establishing a research and development division within the company's organizational structure, focusing on the advancement of industrial technology and a particular field of expertise, such as the market for industrial frozen semen.Below is a detailed explanation of every strategy in the system grouping:  Develop cooperation strategies and increase discount promotions with existing customers to increase sales of Local Cattle Frozen Semen products, then introducing Sijalu Application Being a state-owned organization by Ministry of Agriculture, BIB Lembang has substantial control over market prospects in the industrial sector, especially in the Indonesian industrial market.Because of BIB Lembang's outstanding reputation, customers in this home market have faith in the company to deliver high-quality frozen semen goods.It is believed that BIB Lembang has an advantage over other local organizations when it comes to handling frozen semen.In the case of BIB Lembang, the product introduction knowledge like "Sijalu" campaign from upstream to downstream must be introduced in detail, informed thoroughly, and widely in order to emphasize added value to customers regarding the significance of  Developing priority target markets for industry and local regional government with the background of the Indonesian government, Ministry of Agriculture.Next, "customer gathering" is a must Despite the company's demonstrated track record of business experience in the agricultural sector, particularly animal product processing, BIB Lembang has yet to explore many business service areas due to institutional knowledge and competence limitations.These include frozen semen services, technical guidance services, educational tourism services, asset rental services, internships, and research services.In this industry, it is important for BIB Lembang to diversify its business strategy.This is especially true for Local Cattle Frozen Semen, which shows that the company can produce goods and offer processing services like semen from particular cattle that is diluted and stored according to production process guidelines.Thus, in order to maintain synergy with customers and build their trust, a "Customer Gathering" agenda is required in order to suitably develop BIB Lembang's business environment.During the "Customer Gathering" event, the advantages of BIB Lembang products can also be presented, including increasing "Product Awareness" for frozen semen from local cattle.During the "Customer Gathering," the government's most recent regulations and policies were also discussed.It is possible that in addition to product presentations during the "Customer Gathering" agenda, BIB will be able to sell its goods-particularly Local Cow Frozen Semen, which has fiber and provide special discounts to clients who purchase in bulk.This trick to keeping up the growth in frozen semen local cattle sales might be in this attitude and strategy towards the consumer.
 Develop marketing division capabilities and form a marketing strategy that focuses on the Local Cattle Frozen Semen market A marketing plan serves as a strategic road map that businesses use to plan, implement, and track their marketing strategy over a given period of time.Different marketing teams inside the company may employ various marketing strategies in their marketing plans in order to accomplish the same business goals.The goal of a marketing plan is to organize and record strategies.This will help to keep the campaigns of the BIB Lembang on track and monitor them.The department decides to launch a blog dedicated for this industry (special about Local Cattle Frozen Semen), a new YouTube video series to establish expertise in teh sector of Local Cattle Frozen Semen, and an account on social media like Instagram, X-Twitter, Facebook, etc to join the conversation around this subject.All this serves to attract an audience and convert this audience into software users.To summarize, the business's marketing plan is dedicated to introducing a new product to the marketplace and driving signups for that product.The business will execute that plan with three marketing strategies: a specia segmented product in the blog, a YouTube video series, and a Social Media account.
 Employee capability development is focused on production and marketing strategy, then employee abilities regarding marketing aspects and how to approach customers Existing human resources are one of the most important and determining factors in every company, thus they are taken into account while assessing the suitability of a job.A disciplined management style, technological prowess, and the effectiveness of every human resource will all be important factors in BIB Lembang's ability to compete in Indonesia's industrial sector.Many experts argue that the quality of an organization's human resources, including the ability of each person, determines whether it succeeds or fails.When it comes to resource, capacity, and consumer analysis, the company has to improve its human resource capabilities from the engineering and procurement viewpoints.Employees who currently possess these capabilities may be later assigned to roles based on their academic standing.In line with the cooperation strategy with several other parties or customers regarding Frozen Cement, cooperation can also be established for the human capital aspect.This collaboration includes the delegation of several BIB Lembang employees to be involved in understanding direct needs in the field (customer operational locations) so that they can learn directly about certain financial matters, such as engineering, procurement, law, and technology development, and what is no less important is "why frozen cement is used continuously".Employees will receive direct knowledge that BIB Lembang can apply to improve the company's competency.This competency improvement is part of the intellectual competence that requires company employees to master these competencies if the company wants to win the industrial market competition, especially frozen semen local cattle.

 Establishing a Research & Development department in the company's organizational system with a focus on developing industrial technology, especially strengthening Local Cattle Frozen Semen products
One of the crucial elements that enables the organization to achieve future growth is the management of its organizational activities with the support of R&D (Research & Development).This is because R&D produces outputs that lead to increased organization knowledge, superior technological capacity, and the best processes for innovation and product development.Technology is regarded as the most important pillar for the functioning of many very complicated product manufacturing projects in the industrial sector.With their current technological prowess, multinational corporations like Apple and Microsoft spring to mind as examples of technology providers capable of producing high-quality, cost-effective service goods while managing risks.It is crucial to recognize that research and development is the initial stage of any process that results in technical innovation.R&D to fulfill a business's long-term goals.For example, BIB Lembang has succeeded in transforming into the most reliable and efficient local provider of frozen cow semen technology in Indonesia.In this case, the company's potential to get many customers in the industrial sector is very large.This overcomes the weakness of BIB Lembang which is currently experiencing problems in marketing related to sales strategy and execution in the field due to less significant sales in the frozen semen local cattle sector.The incorporation of research and development (R&D) into the organizational structure of BIB Lembang is expected to enhance staff awareness of technology advancements and firm innovations within this industry.The marketing division can also benefit from the BIB Lembang's research in the field of technological development in determining the direction of the company's marketing strategy policy.Through market research, businesses can gain a deeper understanding of the industry at large and identify their own advantages and disadvantages in the marketplace.

CONCLUSION AND IMPLEMENTATION PLAN
This research study highlights the challenges faced by BIB Lembang in increasing local cattle frozen semen sales and retaining existing customers in Indonesia's highly competitive livestock industry.Despite having a strong reputation for reliability and professionalism, BIB Lembang experienced a decline in sales of Frozen Semen Local Cattle due to a decrease in revenue, indicating the need for an effective business strategy.This research has identified two main focus areas to overcome these challenges: understanding product quality and customer satisfaction and proposing new business strategies for BIB Lembang to gain competitive advantage.By understanding the factors that influence customer satisfaction and product quality, BIB Lembang can adjust its business strategy efforts to gain a competitive advantage.To overcome this challenge, a proposed business strategy has been developed to help BIB Lembang increase their competitive advantage to obtain a sustainable Institution.To reach its goals, the Ministry of Agriculture's food security program, which mandates various institutions in the animal product processing cluster, including Frozen Semen Products, including BIB Lembang must be implemented correctly.To address these business issues, particularly how to boost sales of frozen semen intended specifically for local cattle, an analysis of the effects of internal business challenges at BIB Lembang resulting from modifications to this program is required.The possible challenge for BIB Lembang to compete in Indonesia's industrial sector, particularly the selling of frozen semen from local cattle, is the business issue this study outlines.When compared to other company sectors, BIB Lembang has historically benefited from the frozen animal semen product industry.Value chain analysis based on sales and marketing data reveals that new contracts and the frozen semen imported cattle industry earn substantial value.BIB Lembang needs to have a plan in place to control the industrial market and rise to the top of the frozen semen local cattle sector after taking note of these circumstances and the food security program.
During a review of the business atmosphere, it was determined that both internal and external reasons were the primary source of BIB Lembang's challenges in marketing or selling frozen semen local cattle.These problems are analyzed based on internal factors, namely , and Threats are referred to as SWOT.Strengths and weaknesses are internal corporate components that might affect performance.Good qualities, including a well-known brand, knowledgeable employees, or a unique product line, are what define a strong business.The negative aspects of a company, such as inadequate marketing strategies, outdated technology, or minimal cash flow, are called weaknesses.
distribution of the fulfillment and needs of Local Cattle Frozen Semen.so that cusromers would experience a favorable outcome.In the future, it will be necessary to consider the viewpoint presented by the idea of diversifying Local Cattle Frozen Semen items.Last but not least, BIB Lembang needs to aggressively provide discounts to clients who buy Local Cow Frozen Semen the most frequently.Additionally, BIB Lembang educated clients at the industry and farmer group levels about the advantages of frozen local cow semen.

ISSN: 2581-8341 Volume 06 Issue 12 December 2023 DOI: 10.47191/ijcsrr/V6-i12-05, Impact Factor: 6.789 IJCSRR @ 2023 7466 * Corresponding Author: Raden Dewi Widyanipuna Volume 06 Issue 12 December 2023 Available at: www.ijcsrr.org Page No. 7464-7478
3,221,451 doses, of the objective of 2,325,000 doses.Since the founding of BIB Lembang, the production of frozen cement has reached its highest level of realization in 2021.Angus cattle, Belgian Blue cattle, Holstein Frisian cattle, Limousin cattle, Simmental cattle, and Wagyu cattle are examples of exotic cattle, while the frozen semen used in the beef and dairy cattle produced by BIB Lembang comes from local bulls, including Aceh cattle, Brahman cattle, Brangus cattle, Madura cattle, Pasundan cattle, and Ongole crossbreed cattle.When compared to indigenous cattle, alien bulls currently produce a lot more frozen semen.Up until 2022, 97,008 doses of Aceh cattle, 672,091 doses of Brahman cattle, 9,412 doses of Brangus cattle, 165,555 doses of Madura cattle, 107,126 doses of Pasundan cattle, and 986,860 doses of Ongole breed cattle would collectively provide frozen semen for local animals.As opposed to those from domestic cattle, which include Angus cattle (790,135), Belgian Blue cattle (95,462), Holstein Frisian cattle (1,462,780), Limousin cattle (3,758,937), Simmental cattle (4,440,410), and Wagyu cattle (96,137).The problem that BIB Lembang is currently dealing with is that because local cattle are born weighing less than imported cattle, breeders are less interested

Table 11
below displays BIB Lembang's segmentation study based on its sales department report:

Segmentation Type of Segmentation Description
ISSN: