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	<title>eCommerce Archives - International Journal of Current Science Research and Review</title>
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		<title>Marketing Communication Strategy to Strengthen Brand Awareness: Case of K Commerce in Indonesia</title>
		<link>https://ijcsrr.org/marketing-communication-strategy-to-strengthen-brand-awareness-case-of-k-commerce-in-indonesia/</link>
		
		<dc:creator><![CDATA[JEHAN KHAIRINA]]></dc:creator>
		<pubDate>Fri, 21 Jul 2023 07:27:46 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Marketing communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<guid isPermaLink="false">https://ijcsrr.org/?p=11253</guid>

					<description><![CDATA[<p>This research outlines a strategy for increasing K Commerce&#8217;s awareness of the brand in Indonesia&#8217;s competitive eCommerce landscape, specifically in the Jabodetabek region. An integrated marketing communication approach combining segmentation, targeting, positioning, values laddering, and the PDB triangle is offered using Kotler&#8217;s STP model and differentiation concept. The findings of the study highlight a positioning [&#8230;]</p>
<p>The post <a href="https://ijcsrr.org/marketing-communication-strategy-to-strengthen-brand-awareness-case-of-k-commerce-in-indonesia/">Marketing Communication Strategy to Strengthen Brand Awareness: Case of K Commerce in Indonesia</a> appeared first on <a href="https://ijcsrr.org">International Journal of Current Science Research and Review</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This research outlines a strategy for increasing K Commerce&#8217;s awareness of the brand in Indonesia&#8217;s competitive eCommerce landscape, specifically in the Jabodetabek region. An integrated marketing communication approach combining segmentation, targeting, positioning, values laddering, and the PDB triangle is offered using Kotler&#8217;s STP model and differentiation concept. The findings of the study highlight a positioning and differentiation approach based on customer centricity, trust, innovation, and enjoyment. The importance of optimal content, context, and infrastructure is emphasized. Proposed taglines capture K Commerce&#8217;s brand spirit, and the marketing communication strategy devised plans to overcome the awareness-appeal gap, placing K Commerce as a top brand choice among Millennials and Generation Z. This research will be used to improve K Commerce&#8217;s awareness and position in eCommerce.</p>
<p>The post <a href="https://ijcsrr.org/marketing-communication-strategy-to-strengthen-brand-awareness-case-of-k-commerce-in-indonesia/">Marketing Communication Strategy to Strengthen Brand Awareness: Case of K Commerce in Indonesia</a> appeared first on <a href="https://ijcsrr.org">International Journal of Current Science Research and Review</a>.</p>
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